Systems and methods for computer analytics of associations between online and offline purchase events
Systems and methods are disclosed for generating consumer analytics for products placed in online shopping carts. A profiler computing system generates a unique tacking profile for associating purchase events by a purchaser. Payment vehicle data and a tracking element are associated with the identified purchaser profile. The purchaser profile may be generated based on purchase information associated with an initial purchase event by the purchaser. The profiler computing system determines whether products abandoned in online shopping carts are purchased at brick-and-mortar affiliates or other merchant forums. Other embodiments are described and claimed.
1. A computer-implemented method of generating consumer analytics for products placed in online shopping carts using a profiler computing system, the method comprising:
receiving, by one or more processors of the profiler computing system and from a user device in electronic communication with the profiler computing system over an electronic network and via a tracking identifier associated with the user device, a first time value and a first product identifier associated with a first product being added, by a user using the user device, to an online shopping cart of a first merchant system, wherein the tracking identifier associated with the user device is one of a primary account number (PAN), a device identification (ID), or an email address;
receiving, by the one or more processors, a second time value and a second product identifier associated with a purchase transaction associated with a second product purchased by the user;
determining, by the one or more processors, that the first product identifier and the second product identifier identify matching products;
determining, by the one or more processors, a time difference between the first time value and the second time value;
updating, by the one or more processors, a unique tracking profile of the user stored by the profiler computing system to include a characterization of a purchase event based on the time difference; and
transmitting, by the one or more processors and to a receiving entity user device, the unique tracking profile.
2. The computer-implemented method of claim 1 , further comprising:
comparing, by the one or more processors, the time difference to a predetermined period of time to determine that the time difference is less than the predetermined period of time or greater than the predetermined period of time; and
determining, by the one or more processors, the characterization of the purchase event based on the comparing.
3. The computer-implemented method of claim 1 , wherein determining that the first product identifier and the second product identifier identify matching products further includes:
determining, by the one or more processors, a first matching characteristic of the first product and a second matching characteristic of the second product, the first matching characteristic and the second matching characteristic based on one or more of: a model number, a part number, a stock keeping unit (SKU), and an international standard book number (ISBN) of the first product and the second product, respectively.
4. The computer-implemented method of claim 1 , further comprising:
receiving, by the one or more processors, an indication that the user completed the purchase transaction associated with the second product using a second merchant system; and
determining, by the one or more processors, the characterization of the purchase event based on the indication.
5. The computer-implemented method of claim 4 , wherein the second merchant system is associated with one of an online store or a brick-and-mortar store.
6. A profiler computing system for generating consumer analytics for products placed in online shopping carts, the system comprising:
a data storage device storing instructions for generating the consumer analytics for the products placed in the online shopping carts; and
one or more processors configured to execute the instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
receiving, by one or more processors of the profiler computing system and from a user device in electronic communication with the profiler computing system over an electronic network and via a tracking identifier associated with the user device, a first time value and a first product identifier associated with a first product being added, by a user using the user device, to an online shopping cart of a first merchant system, wherein the tracking identifier associated with the user device is one of a primary account number (PAN), a device identification (ID), or an email address;
receiving, by the one or more processors, a second time value and a second product identifier associated with a purchase transaction associated with a second product purchased by the user;
determining, by the one or more processors, that the first product identifier and the second product identifier identify matching products;
determining, by the one or more processors, a time difference between the first time value and the second time value;
updating, by the one or more processors, a unique tracking profile of the user stored by the profiler computing system to include a characterization of a purchase event based on the time difference; and
transmitting, by the one or more processors and to a receiving entity user device, the unique tracking profile.
7. The profiler computing system of claim 6 , wherein the operations further comprise:
comparing, by the one or more processors, the time difference to a predetermined period of time to determine that the time difference is less than the predetermined period of time or greater than the predetermined period of time; and
determining, by the one or more processors, the characterization of the purchase event based on the comparing.
8. The profiler computing system of claim 6 , wherein the operations further comprise:
receiving, by the one or more processors, an indication that the user completed the purchase transaction associated with the second product using a second merchant system; and
determining, by the one or more processors, the characterization of the purchase event based on the indication.
9. The profiler computing system of claim 8 , wherein the second merchant system is associated with one of an online store or a brick-and-mortar store.
10. A non-transitory computer readable medium for generating consumer analytics for products placed in online shopping carts, the non-transitory computer readable medium storing instructions that, when executed by one or more processors of a profiler computing system, cause the one or more processors to perform operations comprising:
receiving, by one or more processors of the profiler computing system and from a user device in electronic communication with the profiler computing system over an electronic network and via a tracking identifier associated with the user device, a first time value and a first product identifier associated with a first product being added, by a user using the user device, to an online shopping cart of a first merchant system, wherein the tracking identifier associated with the user device is one of a primary account number (PAN), a device identification (ID), or an email address;
receiving, by the one or more processors, a second time value and a second product identifier associated with a purchase transaction associated with a second product purchased by the user;
determining, by the one or more processors, that the first product identifier and the second product identifier identify matching products;
determining, by the one or more processors, a time difference between the first time value and the second time value;
updating, by the one or more processors, a unique tracking profile of the user stored by the profiler computing system to include a characterization of a purchase event based on the time difference; and
transmitting, by the one or more processors and to a receiving entity user device, the unique tracking profile.
11. The non-transitory computer readable medium of claim 10 , wherein the operations further comprise:
comparing, by the one or more processors, the time difference to a predetermined period of time to determine that the time difference is less than the predetermined period of time or greater than the predetermined period of time; and
determining, by the one or more processors, the characterization of the purchase event based on the comparing.
12. The non-transitory computer readable medium of claim 10 , wherein determining that the first product identifier and the second product identifier identify matching products further includes:
determining, by the one or more processors, a matching characteristic, the matching characteristic based on one or more of: a model number, a manufacturer part number, a stock keeping unit (SKU), and an international standard book number (ISBN).
13. The non-transitory computer readable medium of claim 10 , wherein the operations further comprise:
receiving, by the one or more processors, an indication that the user completed the purchase transaction associated with the second product using a second merchant system; and
determining, by the one or more processors, the characterization of the purchase event based on the indication.
14. The non-transitory computer readable medium of claim 13 , wherein the second merchant system is associated with one of an online store or a brick-and-mortar store.