Deterministic household assignment model

1. A system, comprising:

a panelist device executing panelist software configured to monitor viewing events displayed on the panelist device for a panelist household and to generate panelist viewing data based on the monitored viewing events;

another device comprising:

at least one processor; and

at least one memory storing instructions that, when executed, cause the at least one processor to:

access population data including classes for each of first, second, and third demographic attributes of households in a market;

generate an array of representative household units (RHUs) including a first RHU, wherein the RHUs are each assigned a class for each of the first, second, and third demographic attributes;

access, based on the panelist viewing data, a panelist class of each of the first, second, and third demographic attributes for first, second, and third panelist households;

match the panelist classes of the first, second, and third demographic attributes for the first panelist household to the respective classes of the first, second, and third demographic attributes for the first RHU;

assign the first panelist household to the first RHU;

determine that the panelist classes of the first, second, and third demographic attributes for the second panelist household do not match the respective classes of the first, second, and third demographic attributes for any RHU of the array of RHUs;

match the panelist class of the first and second demographic attributes for the second panelist household to the class of the first and second demographic attributes for the first RHU;

assign the second panelist household to the first RHU without considering the third demographic attribute;

determine that the panelist classes of the first and second demographic attributes for the third panelist household do not match the respective classes of the first and second demographic attributes for any RHU of the array of RHUs;

match the panelist class of the first demographic attribute for the third panelist household to the class of the first RHU for the first demographic attribute;

assign the third panelist household to the first RHU without considering the second and third demographic attributes; and

determine, based at least on the panelist viewing data and the assignment of the first panelist household, the second panelist household, and the third panelist household to the first RHU, a number of unique views of content without additional adjustment.

2. The system of claim 1 , wherein the first demographic attribute includes include at least one of an income of the household, a language spoken in the household, a number of members of the household, or a number of children of the household.

3. The system of claim 1 , wherein the second demographic attribute includes at least one of an age of at least one member of the household, a gender of at least one member of the household, a race of at least one member of the household, an ethnicity of at least one member of the household, or an education level of at least one member of the household.

4. The system of claim 1 , wherein the third demographic attribute includes a number of television sets.

5. The system of claim 1 , wherein each viewing event in the panelist viewing data includes an identification of a media, an advertisement, a website, an app, a network, and/or a program associated with the viewing event and a time duration that the panelist household was exposed to the viewing event.

6. The system of claim 1 , wherein each viewing event occurs on a television, a mobile phone, a tablet, or a smart watch.

7. The system of claim 1 , wherein the instructions, when executed, further cause the at least one processor to generate a quota based on a number of households with the demographic attributes of the RHU relative to a number of households in the market, wherein a number of matching panelist households assigned to each RHU is based on the quota.

8. The system of claim 7 , wherein the instructions, when executed, further cause the at least one processor to stop assigning panelists households to an RHU based on the number of matching panelist households meeting the quota of the RHU.

9. The system of claim 8 , wherein the instructions, when executed, further cause the at least one processor to duplicate the monitored viewing data of the first panelist household for an RHU based on the number of matching panelist households assigned to the RHU being less than the quota after a plurality of panelist households including the first and second panelist households are assigned.

10. The system of claim 1 , wherein the instructions, when executed, further cause the at least one processor to determine that the first, second, and third panelist households are active based on viewing data accessed from a predetermined period of time, wherein only active panelist households are assigned to the RHUs.

11. The system of claim 1 , wherein the population data is received from one or more of a credit bureau and a census bureau.

12. A computer-implemented process, comprising:

monitoring, via panelist software executing on a panelist device, viewing events displayed on the panelist device for a panelist household and generating panelist viewing data based on the monitored viewing events;

accessing population data including classes for each of first, second, and third demographic attributes of households in a market;

generating an array of representative household units (RHUs) including a first RHU, wherein the RHUs are each assigned a class for each of the first, second, and third demographic attributes;

accessing, based on the panelist viewing data, a panelist class of each of the first, second, and third demographic attributes for first, second, and third panelist households;

matching the panelist classes of the first, second, and third demographic attributes for the first panelist household to the respective classes of the first, second, and third demographic attributes for the first RHU;

assigning the first panelist household to the first RHU;

determining that the panelist classes of the first, second, and third demographic attributes for the second panelist household do not match the respective classes of the first, second, and third demographic attributes for any RHU of the array of RHUs;

matching the panelist class of the first and second demographic attributes for the second panelist household to the class of the first and second demographic attributes for the first RHU;

assigning the second panelist household to the first RHU without considering the third demographic attribute;

determining that the panelist classes of the first and second demographic attributes for the third panelist household do not match the respective classes of the first and second demographic attributes for any RHU of the array of RHUs;

matching the panelist class of the first demographic attribute for the third panelist household to the class of the first RHU for the first demographic attribute;

assigning the third panelist household to the first RHU without considering the second and third demographic attributes; and

determining, based at least on the panelist viewing data and the assignment of the first panelist household, the second panelist household, and the third panelist household to the first RHU, a number of unique views of content without additional adjustment.

13. The computer-implemented process of claim 12 , wherein the first demographic attribute includes include at least one of an income of the household, a language spoken in the household, a number of members of the household, or a number of children of the household.

14. The computer-implemented process of claim 12 , wherein the second demographic attribute includes at least of an age of at least one member of the household, a gender of at least one member of the household, a race of at least one member of the household, an ethnicity of at least one member of the household, or an education level of at least one member of the household.

15. The computer-implemented process of claim 12 , further comprising generating a quota based on a number of households with the demographic attributes of the RHU relative to a number of households in the market, wherein a number of matching panelist households assigned to each RHU is based on the quota.

16. The computer-implemented process of claim 12 , wherein the population data is received from one or more of a credit bureau and a census bureau.

17. A non-transitory computer-readable medium comprising computer-executable instructions which, when executed by at least one processor, cause the at least one processor to:

monitor, via panelist software executing on a panelist device, viewing events displayed on the panelist device for a panelist household and generate panelist viewing data based on the monitored viewing events;

access population data including classes for each of first, second, and third demographic attributes of households in a market;

generate an array of representative household units (RHUs) including a first RHU, wherein the RHUs are each assigned a class for each of the first, second, and third demographic attributes;

access, based on the panelist viewing data, a panelist class of each of the first, second, and third demographic attributes for first, second, and third panelist households;

match the panelist classes of the first, second, and third demographic attributes for the first panelist household to the respective classes of the first, second, and third demographic attributes for the first RHU;

assign the first panelist household to the first RHU;

determine that the panelist classes of the first, second, and third demographic attributes for the second panelist household do not match the respective classes of the first, second, and third demographic attributes for any RHU of the array of RHUs;

match the panelist class of the first and second demographic attributes for the second panelist household to the class of the first and second demographic attributes for the first RHU;

assign the second panelist household to the first RHU without considering the third demographic attribute;

determine that the panelist classes of the first and second demographic attributes for the third panelist household do not match the respective classes of the first and second demographic attributes for any RHU of the array of RHUs;

match the panelist class of the first demographic attribute for the third panelist household to the class of the first RHU for the first demographic attribute;

assign the third panelist household to the first RHU without considering the second and third demographic attributes; and

determine, based at least on the panelist viewing data and the assignment of the first panelist household, the second panelist household, and the third panelist household to the first RHU, a number of unique views of content without additional adjustment.

18. The non-transitory computer-readable medium of claim 17 , wherein the first demographic attribute includes include one or more of an income of the household, a language spoken in the household, a number of members of the household, and a number of children of the household.

19. The non-transitory computer-readable medium of claim 17 , wherein the second demographic attribute includes one or more of an age of at least one member of the household, a gender of at least one member of the household, a race of at least one member of the household, an ethnicity of at least one member of the household, and an education level of at least one member of the household.

20. The non-transitory computer-readable medium of claim 17 , wherein the population data is received from one or more of a credit bureau and a census bureau.