Technology for managing location-based functionalities for electronic devices

1. A computer-implemented method of managing geofencing features, comprising:

receiving, from an electronic device via a network connection, an estimated location of the electronic device;

determining, by a computer processor, that the estimated location of the electronic device is in proximity to a location of a store located within a specific area;

in response to determining that the estimated location of the electronic device is in proximity to the location of the store:

accessing business or retail density information associated with the specific area in which the store is located,

calculating, by the computer processor based at least in part on the business or retail density information, a geofencing boundary for the store, and

determining that the estimated location of the electronic device is within the geofencing boundary for the store; and

transmitting, to the electronic device via the network connection, a communication reflecting that the estimated location of the electronic device is within the geofencing boundary for the store.

2. The computer-implemented method of claim 1 , wherein receiving the estimated location of the electronic device comprises:

receiving at least one of: GPS coordinates of the electronic device or cellular triangulation data.

3. The computer-implemented method of claim 1 , wherein calculating, based at least in part on the business or retail density information, the geofencing boundary for the store comprises:

accessing population data associated with at least one of the estimated location of the electronic device and the location of the store, and

calculating, based at least in part on the population data and the business or retail density information, the geofencing boundary for the store.

4. The computer-implemented method of claim 1 , wherein determining that the estimated location of the electronic device is in proximity to the location of the store comprises:

accessing a lookup table listing a plurality of stores having a respective plurality of locations; and

determining, from the lookup table, that a distance between the estimated location of the electronic device and the location of the store does not exceed a threshold distance.

5. The computer-implemented method of claim 1 , further comprising:

receiving, from the electronic device via the network connection, wireless access point data indicating an amount and a density of a set of wireless access points detected by the electronic device.

6. The computer-implemented method of claim 5 , further comprising:

reconciling the wireless access point data with a database of known locations of the set of wireless access points indicated in the wireless access point data; and

based on the reconciling, refining the estimated location of the electronic device.

7. The computer-implemented method of claim 1 , wherein transmitting, to the electronic device via the network connection, the communication reflecting that the estimated location of the electronic device is within the geofencing boundary for the store comprises:

transmitting the communication to the electronic device via the network connection, wherein the communication causes an application executing on the electronic device to activate an in-store mode associated with the store.

8. A system for managing location features, the system comprising:

a transceiver for communicating with an electronic device via a network connection;

a memory storing (i) location data associated with a set of stores, and (ii) non-transitory computer executable instructions; and

a processor interfacing with the transceiver and the memory, wherein the processor is configured to execute the non-transitory computer executable instructions to cause the processor to:

receive, from an electronic device via the transceiver, an estimated location of the electronic device,

identify, from the location data stored in the memory, a store of the set of stores having a location that is in proximity to the estimated location of the electronic device,

access, from the location data stored in the memory, business or retail density information associated with the specific area in which the store is located,

calculate, based at least in part on the business or retail density information, a geofencing boundary for the store,

determine that the estimated location of the electronic device is within the geofencing boundary for the store, and

transmit, to the electronic device via the transceiver, a communication reflecting that the estimated location of the electronic device is within the geofencing boundary for the store.

9. The system of claim 8 , wherein to receive the estimated location of the electronic device, the processor is configured to:

receive at least one of: GPS coordinates of the electronic device or cellular triangulation data.

10. The system of claim 8 , wherein to calculate, based at least in part on the business or retail density information, the geofencing boundary for the store, the processor is configured to:

access population data associated with at least one of the estimated location of the electronic device and the location of the store, and

calculate, based at least in part on the population data and the business or retail density information, the geofencing boundary for the store.

11. The system of claim 8 , wherein to identify the store of the set of stores having the location that is in proximity to the estimated location of the electronic device, the processor is configured to:

access a lookup table listing a plurality of stores having a respective plurality of locations, and

determine, from the lookup table, that a distance between the estimated location of the electronic device and the location of the store does not exceed a threshold distance.

12. The system of claim 8 , wherein the processor is configured to execute the non-transitory computer executable instructions to further cause the processor to:

receive, from the electronic device via the transceiver, wireless access point data indicating an amount and a density of a set of wireless access points detected by the electronic device.

13. The system of claim 12 , wherein the processor is configured to execute the non-transitory computer executable instructions to further cause the processor to:

reconcile the wireless access point data with a database of known locations of the set of wireless access points indicated in the wireless access point data, and

based on the reconciling, refine the estimated location of the electronic device.

14. The system of claim 8 , wherein the communication transmitted to the electronic device via the transceiver causes an application executing on the electronic device to activate an in-store mode associated with the store.

15. A non-transitory computer-readable storage medium having stored thereon a set of instructions, executable by a processor, for managing geofencing features, the instructions comprising:

instructions for receiving, from an electronic device via a network connection, an estimated location of the electronic device;

instructions for determining that the estimated location of the electronic device is in proximity to a location of a store located within a specific area;

instructions for, in response to determining that the estimated location of the electronic device is in proximity to the location of the store:

accessing business or retail density information associated with the specific area in which the store is located,

calculating, by the computer processor based at least in part on the business or retail density information, a geofencing boundary for the store, and

determining that the estimated location of the electronic device is within the geofencing boundary for the store; and

instructions for transmitting, to the electronic device via the network connection, a communication reflecting that the estimated location of the electronic device is within the geofencing boundary for the store.

16. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions for receiving the estimated location of the electronic device comprise:

instructions for receiving at least one of: GPS coordinates of the electronic device or cellular triangulation data.

17. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions for calculating, based at least in part on the business or retail density information, the geofencing boundary for the store comprise:

instructions for accessing population data associated with at least one of the estimated location of the electronic device and the location of the store, and

instructions for calculating, based at least in part on the population data and the business or retail density information, the geofencing boundary for the store.

18. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions for determining that the estimated location of the electronic device is in proximity to the location of the store comprise:

instructions for accessing a lookup table listing a plurality of stores having a respective plurality of locations; and

instructions for determining, from the lookup table, that a distance between the estimated location of the electronic device and the location of the store does not exceed a threshold distance.

19. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions further comprise:

instructions for receiving, from the electronic device via the network connection, wireless access point data indicating an amount and a density of a set of wireless access points detected by the electronic device.

20. The non-transitory computer-readable storage medium of claim 15 , wherein the instructions for transmitting, to the electronic device via the network connection, the communication reflecting that the estimated location of the electronic device is within the geofencing boundary for the store comprise:

instructions for transmitting the communication to the electronic device via the network connection, wherein the communication causes an application executing on the electronic device to activate an in-store mode associated with the store.