SYSTEMS AND METHODS FOR BIAS PROFILING OF DATA SOURCES

1 . A computer-implemented method for profiling a data source, comprising:

obtaining an indication of a first data source;

determining visitor and keyword data for the first data source;

determining metadata for the first data source;

generating a source similarity graph for the first data source, the source similarity graph indicating at least one similar data source and, for each similar data source, a bias score for the similar data source;

classifying the first data source based on the bias scores for the at least one similar data source;

generating a notification indicating the first data source and the classification of the first data source; and

providing the notification.

2 . The computer-implemented method of claim 1 , wherein the metadata comprises data selected from the group consisting of traffic rank data, bounce rate data, daily page views per visitor data, and time on site per visitor data.

3 . The computer-implemented method of claim 1 , further comprising obtaining the metadata using a third party server system.

4 . The computer-implemented method of claim 1 , further comprising obtaining the metadata using a local web traffic analyzer.

5 . The computer-implemented method of claim 1 , wherein the source similarity graph comprises an indication of a historical classification for the first data source.

6 . The computer-implemented method of claim 1 , further comprising generating the bias score by traversing the source similarity graph using a graph neural network.

7 . The computer-implemented method of claim 1 , wherein the notification is selected from the group consisting of a push notification, an email notification, a text message, and an audible alert.

8 . A data source profiling device, comprising:

a processor; and

memory storing instructions that, when read by the processor, cause the data source profiling device to:

obtain an indication of a first data source;

determine visitor and keyword data for the first data source;

determine metadata for the first data source;

generate a source similarity graph for the first data source, the source similarity graph indicating at least one similar data source and, for each similar data source, a bias score for the similar data source;

classify the first data source based on the bias scores for the at least one similar data source;

generate a notification indicating the first data source and the classification of the first data source; and

provide the notification.

9 . The data source profiling device of claim 8 , wherein the metadata comprises data selected from the group consisting of traffic rank data, bounce rate data, daily page views per visitor data, and time on site per visitor data.

10 . The data source profiling device of claim 8 , wherein the metadata is obtained using a third party server system.

11 . The data source profiling device of claim 8 , wherein the metadata is obtained using a local web traffic analyzer.

12 . The data source profiling device of claim 8 , wherein the source similarity graph comprises an indication of a historical classification for the first data source.

13 . The data source profiling device of claim 8 , wherein the bias score is generated by traversing the source similarity graph using a graph neural network.

14 . The data source profiling device of claim 8 , wherein the notification is selected from the group consisting of a push notification, an email notification, a text message, and an audible alert.

15 . A non-transitory computer readable medium storing instructions that, when executed by one or more processors, cause the one or more processors to perform steps comprising:

obtaining an indication of a first data source;

determining visitor and keyword data for the first data source;

determining metadata for the first data source;

generating a source similarity graph for the first data source, the source similarity graph indicating at least one similar data source and, for each similar data source, a bias score for the similar data source;

classifying the first data source based on the bias scores for the at least one similar data source;

generating a notification indicating the first data source and the classification of the first data source; and

providing the notification.

16 . The non-transitory computer readable medium of claim 15 , wherein the metadata comprises data selected from the group consisting of traffic rank data, bounce rate data, daily page views per visitor data, and time on site per visitor data.

17 . The non-transitory computer readable medium of claim 15 , wherein the instructions, when executed by one or more processors, further cause the one or more processors to perform steps comprising obtaining the metadata using a third party server system.

18 . The non-transitory computer readable medium of claim 15 , wherein the instructions, when executed by one or more processors, further cause the one or more processors to perform steps comprising obtaining the metadata using a local web traffic analyzer.

19 . The non-transitory computer readable medium of claim 15 , wherein the instructions, when executed by one or more processors, further cause the one or more processors to perform steps comprising generating the bias score by traversing the source similarity graph using a graph neural network.

20 . The non-transitory computer readable medium of claim 15 , wherein the notification is selected from the group consisting of a push notification, an email notification, a text message, and an audible alert.