GENERATING PROMOTION OFFERS AND PROVIDING ANALYTICS DATA
Provided herein are systems, methods and computer readable media for programmatically generating and/or revising promotions for a provider as well as generating and providing analytics data regarding currently offered promotions in real-time. In providing such functionality, the system can be configured to, for example, monitor and analyze various promotions, including current promotions and analytics data about promotion-related purchases, that enable the system to determine the relative successfulness of a promotion for a provider and/or category of provider. Upon determining what has been more successful or is expected to be a more successful promotion for a provider, the system can present the promotion to the provider for approval and/or make the promotion to consumers programmatically. In some embodiments, the system may be further configured to revise the promotion programmatically and/or upon receiving the provider's approval of the programmatically generated proposed edits to the promotion parameters.
1 - 23 . (canceled)
24 . A computer-executed method for tracking promotion analytics data associated with an active promotion, comprising:
receiving sales data associated with the active promotion, wherein the active promotion is associated with a provider;
generating, via a processor, promotion analytics data based at least in part on the sales data associated with the active promotion, the promotion analytics data corresponding to a plurality of performance variables associated with the active promotion;
determining that at least one of the plurality of performance variables fails to satisfy a performance threshold associated with the active promotion; and
in response to determining that the at least one of the plurality of performance variables fails to satisfy the promotion performance threshold, adjusting a current status of the active promotion.
25 . The computer-executed method of claim 24 , wherein adjusting the current status of the active promotion comprises programmatically pausing the active promotion while the active promotion is currently active.
26 . The computer-executed method of claim 24 , wherein adjusting the current status of the active promotion comprises programmatically editing at least one promotion parameter associated with the active promotion while the active promotion is currently active.
27 . The computer-executed method of claim 24 , the method further comprising:
outputting, to a provider device associated with the provider, a promotion analytics interface, the promotion analytics interface comprising one or more of the plurality of performance variables.
28 . The computer-executed method of claim 27 , wherein outputting the promotion analytics interface comprises presenting a dollar amount of money earned from the active promotion.
29 . The computer-executed method of claim 27 , wherein outputting the promotion analytics interface comprises presenting a quantity representing a number of times the active promotion has been purchased.
30 . The computer-executed method of claim 27 , wherein the promotion analytics interface is a real-time promotional analytics interface.
31 . The computer-executed method of claim 30 , wherein the real-time promotional analytics interface comprises promotion analytics data related to a current period during which the active promotion is currently running in real-time.
32 . The computer-executed method of claim 24 , wherein the predetermined threshold is a rate at which the active promotion should be selling and the active promotion fails to satisfy the predetermined threshold when the active promotion is selling at a lower rate than the predetermined threshold.
33 . The computer-executed method of claim 24 , wherein the predetermined threshold is a rate at which the active promotion should be selling and the active promotion fails to satisfy the predetermined threshold when the active promotion is selling at a higher rate than the predetermined threshold.
34 . The computer-executed method of claim 24 , wherein programmatically editing the at least one promotion parameter comprises at least one of increasing a discount amount of the active promotion, decreasing the discount amount of the active promotion, or shortening an available time window associated with the active promotion.
35 . The computer-executed method of claim 24 , wherein the plurality of performance variables comprise one or more of data representing a number of purchases of the active promotion, data representing a purchase rate of the active promotion, data representing a promotion value of the active promotion, and data representing a discount value of the active promotion.
36 . The computer-executed method of claim 24 , wherein adjusting the current status of the active promotion comprises programmatically adjusting the active promotion to an edit status while the active promotion is currently active.
37 . The computer-executed method of claim 36 , further comprising:
generating a notification, the notification associated with the edit status of the active promotion; and
transmit the notification to a provider device associated with the provider.
38 . The computer-executed method of claim 37 , wherein the notification further comprises a proposed optimized promotion parameter for replacing the at least one of the plurality of performance variables that fails to satisfy the promotion performance threshold.
39 . The computer-executed method of claim 38 , wherein the proposed optimized promotion parameter is programmatically generated.
40 . The computer-executed method of claim 39 , wherein programmatically generating the proposed optimized promotion parameter comprises:
accessing promotion parameters associated with a plurality of promotions;
identifying a promotion ranking algorithm associated with for promotion performance threshold;
ranking the promotion parameters; and
generating the proposed optimized promotion parameter based on the ranking.
41 . The computer-executed method of claim 37 , wherein the notification comprises a provider edit option.
42 . The computer-executed method of claim 41 , further comprising:
receiving an indication of a provider edit to at least one promotion parameter of the active promotion.
43 . A computer program product, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:
an executable portion configured to monitor sales data related to a promotion currently offered for sale;
an executable portion configured to generate analytics data based on the sales data while the promotion is currently being offered for sale; and
an executable portion configured to provide an interface with the analytics data while the promotion is currently being offered for sale.