Methods and systems for identifying markers of coordinated activity in social media movements
Methods and systems generally include determining coordinated activity in social media movements on a social media channel. The method includes identifying a plurality of markers of coordinated activity through analysis of campaign signals from the social media movements. The plurality of markers includes a network dimension for representing how accounts are connected, a temporal dimension for representing patterns of messages over time, and a semantic dimension for representing a diversity of topics and meanings of the social media movements. The method includes analyzing the campaign signals indicative of the coordinate activity of the social media movements in the social media campaign including determining users within the social media campaign, determining clusters of users that make up the social media campaign and determining relationships between the users participating in the social media movements, and determining propagation patterns across clusters of users of the social media campaign.
1. A method for analyzing a social media campaign, the method comprising:
receiving social media data to identify a cluster associated with the social media campaign and a plurality of social media accounts;
analyzing the social media data to generate a plurality of metrics corresponding to the social media campaign, the plurality of metrics including:
(i) a network dimension metric representing how user accounts of the plurality of social media accounts are connected,
(ii) a temporal dimension metric representing patterns of messages associated with the user accounts over a time period, and
(iii) a semantic diversity metric representative of a diversity of topics or meanings in the social media campaign, wherein the semantic diversity metric is generated by assigning a topic to each of the messages associated with the user accounts over the time period;
storing, in a storage device, a data structure for the social media campaign corresponding to the plurality of social media accounts, wherein the data structure includes the network dimension metric, the temporal dimension metric, and the semantic diversity metric;
receiving a request from an external system for an analysis based on the plurality of metrics;
retrieving, in response to the request, at least a portion of the data structure; and
transmitting, to the external system, the at least portion of the data structure to cause the external system to display data indicative of whether the social media campaign is a fabricated campaign or is associated with normal human activity based on the at least portion of the data structure.
2. The method of claim 1 , wherein the analyzing comprises evaluating a degree to which the social media campaign is concentrated in the plurality of social media accounts.
3. The method of claim 1 , wherein the analyzing comprises evaluating a degree to which the social media campaign is distributed among a plurality of clusters of social media accounts.
4. The method of claim 1 , wherein the plurality of metrics includes a day peakedness metric that indicates a percentage of the social media campaign corresponding to a day identified as most active of the social media campaign.
5. The method of claim 1 , wherein the plurality of metrics includes a commitment indicator that is computed by averaging a number of subsequent participation actions for each of a plurality of participants in the social media campaign.
6. The method of claim 5 , wherein the plurality of metrics includes a post regularity commitment indicator that represents a deviation of commitment to participation by a user from natural human attention patterns.
7. The method of claim 1 , wherein the semantic diversity metric is calculated using a diversity of the topics on a topic distance scale.
8. The method of claim 1 , wherein the analyzing comprises computing temporal alignment of campaign-related actions for social media accounts corresponding to the social media campaign by comparing temporal sequences of the campaign-related actions.
9. A computer system for analyzing a social media campaign, the computer system comprising memory storing computer-readable instructions and one or more processors configured to, upon executing the computer-readable instructions, perform operations comprising:
receiving social media data to identify a cluster associated with the social media campaign and a plurality of social media accounts;
analyzing the social media data to generate a plurality of metrics corresponding to the social media campaign, the plurality of metrics including:
(i) a network dimension metric representing how user accounts of the plurality of social media accounts are connected,
(ii) a temporal dimension metric representing patterns of messages associated with the user accounts over a time period, and
(iii) a semantic diversity metric representative of a diversity of topics or meanings in the social media campaign, wherein the semantic diversity metric is generated by assigning a topic to each of the messages associated with the user accounts over the time period;
storing, in a storage device, a data structure for the social media campaign corresponding to the plurality of social media accounts, wherein the data structure includes the network dimension metric, the temporal dimension metric, and the semantic diversity metric;
receiving a request from an external system for an analysis based on the plurality of metrics;
retrieving, in response to the request, at least a portion of the data structure; and
transmitting, to the external system, the at least portion of the data structure to cause the external system to display data indicative of whether the social media campaign is a fabricated campaign or is associated with normal human activity based on the at least portion of the data structure.
10. The computer system of claim 9 , wherein the analyzing comprises evaluating a degree to which the social media campaign is concentrated in the plurality of social media accounts.
11. The computer system of claim 9 , wherein the analyzing comprises evaluating a degree to which the social media campaign is distributed among a plurality of clusters of social media accounts.
12. The computer system of claim 9 , wherein the plurality of metrics comprises a day peakedness metric that indicates a percentage of the social media campaign corresponding to a day identified as most active of the social media campaign.
13. The computer system of claim 9 , wherein the plurality of metrics includes a commitment indicator that is computed by averaging a number of subsequent participation actions for each of a plurality of participants in the social media campaign.
14. The computer system of claim 13 , wherein the plurality of metrics includes a post regularity commitment indicator that represents a deviation of commitment to participation by a user from natural human attention patterns.
15. The computer system of claim 9 , wherein the semantic diversity metric is calculated using a diversity of the topics on a topic distance scale.
16. The computer system of claim 9 , wherein the analyzing comprises computing temporal alignment of campaign-related actions for social media campaign by comparing temporal sequences of the campaign-related actions.
17. A non-transitory computer-readable storage medium comprising instructions when executed by a processor for implementing a method of analyzing a social media campaign, the method comprising:
receiving social media data to identify a cluster associated with the social media campaign and a plurality of social media accounts;
analyzing the social media data to generate a plurality of metrics corresponding to the social media campaign, the plurality of metrics including:
(i) a network dimension metric representing how user accounts of the plurality of social media accounts are connected,
(ii) a temporal dimension metric representing patterns of messages associated with the user accounts over a time period, and
(iii) a semantic diversity metric representative of a diversity of topics or meanings in the social media campaign, wherein the semantic diversity metric is generated by assigning a topic to each of the messages associated with the user accounts over the time period;
storing, in a storage device, a data structure for the social media campaign corresponding to the plurality of social media accounts, wherein the data structure includes the network dimension metric, the temporal dimension metric, and the semantic diversity metric;
receiving a request from an external system for an analysis based on the plurality of metrics;
retrieving, in response to the request, at least a portion of the data structure; and
transmitting, to the external system, the at least portion of the data structure to cause the external system to display data indicative of whether the social media campaign is a fabricated campaign or is associated with normal human activity based on the at least portion of the data structure.
18. The non-transitory computer-readable storage medium of claim 17 , further comprising generating, from a social media data feed, a network map, wherein the clustering of analyzing the social media data is based on the network map.
19. The non-transitory computer-readable storage medium of claim 17 , wherein the plurality of metrics further includes include at least one of:
concentration in lead cluster;
concentration via entropy;
day peakedness;
temporal coordination per cluster;
temporal coordination per user;
client diversity per cluster; or
time delta between clusters.
20. The non-transitory computer-readable storage medium of claim 17 , further comprising storing a data structure comprising the messages from the cluster plurality of social media accounts and the semantic diversity metric.