IP Library Granted Patent US 12,457,386
Granted Patent B2
US 12,457,386 · App. 17/921,450 · Granted Oct 28, 2025

Distribution management for providing recommendation video in accordance with topic being viewed

Inventor: Ko Kikuchi (Tokyo, JP)
Assignee: Rakuten Group, Inc.
H04N21/4826H04N21/44008H04N21/4668
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Quick Facts
Patent No.
US 12,457,386
App. No.
17/921,450
Granted
Oct 28, 2025
Kind
B2
Abstract

A distribution management system ( 101 ) plays, on a screen, a video (A) in which a plurality of topics (a 1 , a 2 , . . . ) is sequentially covered, determines a topic (a 1 ) currently being covered on the screen on which the video (A) is being played, identifies a list (L 1 ) of recommendation videos (X 1 ) in which a topic related to the determined topic (a 1 ) is covered, and provides the identified list (L 1 ) via the screen.

Claims (54)

1. A distribution management system comprising:

a memory storing one or more instructions;

at least one processor operatively coupled to the memory,

one or more processors operatively coupled to the memory and configured to execute the one or more instructions stored in the memory,

wherein the one or more instructions, when executed by the one or more processors, cause the distribution management system to:

play, on a screen, a video which covers a plurality of topics sequentially,

acquire a recommendation list that specifies recommended videos, wherein each of the recommended videos covers one or more topics,

determine a topic currently being covered on the screen on which the video is being played based on a topic list that specifies time intervals of the video during which the plurality of topics are covered, respectively,

identify, from among the recommended videos specified in the acquired recommendation list, videos covering the determined topic, and generate a relation list that specifies the identified videos, and

provide, with the video, the generated relation list on the screen.

2. The distribution management system according to claim 1 , wherein the one or more instructions, when executed by the one or more processors, cause the distribution management system to:

play the video on a terminal including the screen,

acquire, from the terminal, a frame of a video currently being played on the screen to determine a topic covered in the frame, and

provide the identified list to the terminal.

3. The distribution management system according to claim 2 , wherein the terminal including the screen transmits the determined topic to the server and acquires the identified list from the server.

4. The distribution management system according to claim 1 , wherein, after starting playing of the video, the recommendation list is acquired.

5. The distribution management system according to claim 1 , wherein, after any one of the recommendation videos is selected from the provided identified list, the selected recommendation video is played on the screen from a frame in which a topic related to the determined topic is covered.

6. The distribution management system according to claim 5 , wherein the identified list provided via the screen includes a thumbnail image of the selected recommendation video, the thumbnail image being based on the frame in which the topic related to the determined topic is covered.

7. The distribution management system according to claim 6 , wherein the thumbnail image is a representative frame, of a portion of the video in which the topic related to the determined topic is covered, in the selected recommendation video.

8. The distribution management system according to claim 7 , wherein the representative frame is a leading frame or a central frame of the portion of the video in which the topic is covered in the selected recommendation video.

9. The distribution management system according to claim 7 , wherein the one or more instructions, when executed by the one or more processors, cause the distribution management system to:

perform processing for receiving actions from viewers is executed, and

wherein the representative frame is a frame, in the portion of the video in which the topic is covered in the selected recommendation video, from a point in time at which the actions from the viewers are most concentrated.

10. The distribution management system according to claim 9 , wherein

the topic is about goods or services to be presented and sold in live streaming commerce, and

the action is a purchase of the goods or services by the viewer.

11. The distribution management system according to claim 6 , wherein the one or more instructions, when executed by the one or more processors, cause the distribution management system to:

perform processing for sequentially recording a video being live streamed is executed,

wherein during the live streaming, the sequentially recorded video is set as a candidate for the recommendation videos included in the identified list, and

wherein a representative frame of frames that are live streamed and sequentially recorded is set as the thumbnail image of the identified list.

12. The distribution management system according to claim 11 , wherein the representative frame is a first frame or a central frame of a portion of the video in which the topic is covered in the selected recommendation video, and is a first frame or a central frame of frames that have been live streamed and sequentially recorded.

13. The distribution management system according to claim 11 , wherein the one or more instructions, when executed by the one or more processors, cause the distribution management system to:

perform processing for receiving actions from viewers is executed, and

wherein the representative frame is a frame from a portion of the video in which the topic is covered in the selected recommendation video, and is a frame, of frames that have been live streamed and sequentially recorded, from a point in time at which the actions from the viewers are most concentrated.

14. The distribution management system according to claim 1 , wherein

the video is played on the screen of a terminal,

the recommendation list is acquired by a server,

the terminal reports, to the server, a frame of the video being played on the screen,

the topic is determined by the server based on the reported frame,

the identified videos are identified by the server,

the relation list is generated by the server, and

the server provides the relation list to the terminal.

15. A distribution management method, comprising:

playing, by a computer and on a screen, a video which covers a plurality of topics sequentially;

acquiring a recommendation list that specifies recommended videos, wherein each of the recommended videos covers one or more topics;

determining, by the computer, a topic currently being covered on the screen on which the video is being played based on a topic list that specifies time intervals of the video during which the plurality of topics are covered, respectively;

identifying, by the computer, from among the recommended videos specified in the acquired recommendation list, videos covering the determined topic, and generating a relation list that specifies the identified videos; and

providing, by the computer, with the video, the generated relation list on the screen.

16. A non-transitory computer-readable medium storing a program for causing a computer to execute:

playing, on a screen, a video which covers a plurality of topics sequentially;

acquiring a recommendation list that specifies recommended videos, wherein each of the recommended videos covers one or more topics,

determining a topic currently being covered on the screen on which the video is being played based on a topic list that specifies time intervals of the video during which the plurality of topics are covered, respectively;

identifying, from among the recommended videos specified in the acquired recommendation list, videos covering the determined topic, and generating a relation list that specifies the identified videos; and

providing, with the video, the generated relation list on the screen.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 11, 2024
From: RAKUTEN MOBILE, INC.
To: RAKUTEN GROUP, INC.
Reel/Frame 067685/0007 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2022
From: KIKUCHI, KO
To: RAKUTEN MOBILE, INC.
Reel/Frame 061543/0789 →
Continuity (1)
Related Publication 20240357209A1 · Oct 24, 2024
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