DELIVERY OF DYNAMIC CONTENT BASED UPON PREDETERMINED THRESHOLDS

1 . A system for displaying unique content to users at a venue via at least one user device, the system comprising:

a. a server system having a computer processor and computer memory;

b. a plurality of machine-readable codes, each of the machine-readable codes encoding an address controlled by the server system, each of the machine-readable codes being operatively mounted within the venue for access by all user devices in the venue;

c. a counting mechanism operably connected to said server system; and

d. wherein the computer memory of the server system stores executable code, wherein when executed the executable code enables the server system to perform a process comprising the following steps:

i. receiving a request from one user device, the request generated by scanning one of the machine-readable codes with said user device;

ii. determining whether a unique ID is associated with said user device or generating a new unique ID to the user device that scanned the machine-readable code and associating said unique ID to a database record;

iii. collecting user data associated with the user device and storing the same within the database record, wherein each user device comprises a unique ID;

iv. setting a threshold for delivery of unique content upon meeting said threshold, said threshold determined by the counting mechanism; and

v. providing the unique content to the user device upon meeting the threshold.

2 . The system of claim 1 wherein the threshold is selected from the group consisting of:

a total number of unique users on the system at a time t, a total number of users accessing the system after a time t, and combinations thereof.

3 . The system of claim 2 wherein upon each subsequent scan of the machine-readable code a new unique content is generated within said server system for delivery to the user device.

4 . The system of claim 2 wherein the unique content is a digital offer or an advertisement.

5 . The system of claim 4 wherein the digital offer is modified by a provider of said digital offer.

6 . The system of claim 5 wherein a digital offer is provided based upon meeting the threshold and wherein said digital offer may be modified based upon meeting a subsequent threshold.

7 . The system of claim 2 wherein the threshold is selected from the group consisting of:

an action in a game, a score in a game, a charitable donation, a purchase, a predetermined time, inventory, and combinations thereof.

8 . The system of claim 1 wherein the machine-readable code is printed on a surface.

9 . The system of claim 1 wherein the machine-readable code is embedded within a surface.

10 . The system of claim 1 wherein the machine-readable code identifies a specific location via a known location of the machine-readable code, GPS, or both.

11 . The system of claim 1 wherein the user data is selected from the group consisting of:

a date, a time, a GPS location of the machine-readable code, a type of communication device used to scan the machine-readable code, an orientation of a communication device when the machine-readable code was scanned, a type of operating system on a communication device that scanned an interactive code, and combinations thereof.

12 . The system of claim 1 wherein the unique content directs the user device to a Web page, and wherein analytical data from the Web page is collected and consists of data selected from the group consisting of: time spent on a Web page, purchases made, IP address, personal information input by a user, products viewed, cookies, pixels, and combinations thereof.

13 . The system of claim 1 wherein the user device further receives in-venue metrics via an in-venue metrics API and wherein said in-venue metrics are utilized as data or to modify the unique content.

14 . The system of claim 1 wherein the user device further receives third party metrics via a third party metrics API, and wherein said third party metrics are utilized as data or to modify the unique content.

15 . The system of claim 1 wherein the machine-readable code is displayed upon a video board located within the venue.

16 . The system of claim 1 wherein a trigger is related to an action performed by at least one fan in attendance of an event.

17 . A system for generating unique content to at least one user device upon meeting a threshold of users to the system comprising:

a. a server system having at least one server, at least one computer processor, and a computer memory;

b. a plurality of machine-readable codes, each of the machine-readable codes encoding an address controlled by the server system, each of the machine-readable codes being operatively mounted within a venue for access by all user devices in the venue; and

c. wherein the computer memory of the server system stores executable code, wherein when executed the executable code enables the server system to perform a process comprising the following steps:

i. receiving a request from one user device, the request generated by scanning one of the machine-readable codes with said user device;

ii. directing the user device to a URL that is uniquely encoded to the machine-readable code;

iii. receiving the request at an identification server, determining a result of whether the at least one user device is new or returning, and informing an interface server of the result;

iv. generating an unused unique ID for a new user which is stored in a database;

v. receiving an instruction at the interface server from a target determination process regarding digital content to be generated upon meeting the threshold;

vi. providing a second URL to the identification server;

vii. sending the second URL to the at least one user device;

viii. displaying, from said second URL, unique digital content on said at least one user device;

ix. obtaining a data from said at least one user device; and

x. upon an occurrence of a trigger, receiving a new URL from said interface server.