Methods and apparatus for co-viewing adjustment

1. A computing system for viewership adjustment, the computing system comprising:

a processor and

a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:

determining compliant and non-compliant household panel meter data based on household metrics for past household viewing behavior;

adjusting undercounted viewership data based on an active media session interval associated with the household metrics;

adjusting overcounted viewership data based on a viewership model, the viewership model trained using the compliant household panel meter data; and

outputting adjusted viewership data based on the adjusted undercounted viewership data and adjusted overcounted viewership data.

2. The apparatus computing system of claim 1 , wherein the processor set of operations further comprise determining a threshold associated with household compliance, the threshold used to identify the non-compliant household panel meter data.

3. The computing system of claim 1 , wherein the set of operations further comprise identifying active media sessions to be modified in the non-compliant household panel meter data based on personal people meter (PPM) data.

4. The computing system of claim 1 , wherein the active media session interval is a television session quarter hour.

5. The computing system of claim 1 , wherein the set of operations further comprise removing an audience member from overcounted viewership data based on return path data, the return path data to provide an on or off status of a media presentation device associated with the active media session.

6. The computing system of claim 1 , wherein the household metrics include at least one of a household identifier, a media presentation device identifier, total audience-based data, or individual-based data.

7. The computing system of claim 1 , wherein the set of operations further comprise:

generating a probability of co-viewership associated with the non-compliant household data; and

adjusting the undercounted viewership data based on the probability of co-viewership.

8. The computing system of claim 7 , wherein the set of operations further comprise adjusting the undercounted viewership data based on total number of credited quarter hours per viewer.

9. A method for viewership adjustment, the method comprising:

determining compliant and non-compliant household panel meter data based on household metrics for past household viewing behavior;

adjusting undercounted viewership data based an active media session interval associated with the household metrics;

adjusting overcounted viewership data based on a viewership model, the viewership model trained using the compliant household panel meter data; and

outputting adjusted viewership data based on the adjusted undercounted viewership data and overcounted viewership data.

10. The method of claim 9 , further including determining a threshold associated with household compliance, the threshold used to identify the non-compliant household panel meter data.

11. The method of claim 9 , further including identifying active media sessions to be modified in the non-compliant household panel meter data based on personal people meter (PPM) data.

12. The method of claim 9 , wherein the active media session interval is a television session quarter hour.

13. The method of claim 9 , further including removing an audience member from overcounted viewership data based on return path data, the return path data to provide an on or off status of a media presentation device associated with the active media session.

14. The method of claim 9 , wherein the household metrics include at least one of a household identifier, a media presentation device identifier, total audience-based data, or individual-based data.

15. The method of claim 9 , further including adjusting undercounted viewership data by generating a probability of co-viewership associated with the non-compliant household data.

16. A non-transitory computer readable storage medium comprising instructions that,

when executed, cause a processor to at least:

determine compliant and non-compliant household panel meter data based on household metrics for past household viewing behavior;

adjust undercounted viewership data based on an active media session interval associated with the household metrics;

adjust overcounted viewership data based on a viewership model, the viewership model trained using the compliant household panel meter data; and

output adjusted viewership data based on the adjusted undercounted viewership data and adjusted overcounted viewership data.

17. The non-transitory computer readable storage medium of claim 16 , wherein the instructions, when executed, cause the processor to determine a threshold associated with household compliance, the threshold used to identify non-compliant household panel meter data.

18. The non-transitory computer readable storage medium of claim 16 , wherein the instructions, when executed, cause the processor to identify active media sessions to be modified in the non-compliant household panel meter data based on personal people meter (PPM) data.

19. The non-transitory computer readable storage medium of claim 16 , wherein the active media session interval is a television session quarter hour.

20. The non-transitory computer readable storage medium of claim 16 , wherein the instructions, when executed, cause the processor to remove an audience member from overcounted viewership data based on return path data, the return path data to provide an on or off status of a media presentation device associated with the active media session.