METHODS AND APPARATUS TO ADJUST DEMOGRAPHIC INFORMATION OF USER ACCOUNTS TO REFLECT PRIMARY USERS OF THE USER ACCOUNTS
Methods, apparatus, systems, and articles of manufacture are disclosed to adjust demographic information of user accounts to reflect primary users of the user accounts. An example apparatus includes memory, programmable circuitry, and instructions in the memory, the instructions to cause the programmable circuitry to at least access impression data associated with a user account registered with a database proprietor, the user account associated with first demographics at a database of the database proprietor. The example programmable circuitry is also to determine a primary user of the user account based on the impression data and based on second demographics of multiple users of the user account, the multiple users including the primary user. Additionally, the example programmable circuitry is to modify the first demographics associated with the user account based on at least some of the second demographics, the at least some of the second demographics corresponding to the primary user.
1 . An apparatus comprising:
memory;
programmable circuitry; and
instructions in the memory, the instructions to cause the programmable circuitry to at least:
access impression data associated with a user account registered with a database proprietor, the user account associated with first demographics at a database of the database proprietor;
determine a primary user of the user account based on the impression data and based on second demographics of multiple users of the user account, the multiple users including the primary user; and
modify the first demographics associated with the user account based on at least some of the second demographics, the at least some of the second demographics corresponding to the primary user.
2 . The apparatus of claim 1 , wherein the programmable circuitry is to match a panelist of an audience measurement entity (AME) to a registered user of the database proprietor based on an impression identifier, the impression identifier logged by a first server of the AME and a second server of the database proprietor, the registered user corresponding to the first demographics.
3 . The apparatus of claim 2 , wherein the impression data is first impression data, and the programmable circuitry is to combine second impression data associated with the panelist and third impression data associated with the registered user to generate the first impression data, the second impression data collected by the first server of the AME, the third impression data collected by the second server of the database proprietor.
4 . The apparatus of claim 2 , wherein the user account is shared by the multiple users.
5 . The apparatus of claim 1 , wherein the programmable circuitry is to:
determine percentages of impressions represented in the impression data that are attributed to corresponding ones of the multiple users of the user account; and
determine the primary user of the user account based on the percentages of the impressions.
6 . The apparatus of claim 1 , wherein to modify the first demographics associated with the user account based on the at least some of the second demographics, the programmable circuitry is to assign the at least some of the second demographics to the user account.
7 . The apparatus of claim 1 , wherein the at least some of the second demographics include an age of the primary user, a gender of the primary user, a race of the primary user, an ethnicity of the primary user, a level of education of the primary user, an employment status of the primary user, an income level of the primary user, or a geographic location of residence of the primary user.
8 . A non-transitory computer readable storage medium comprising instruction which, when executed, cause programmable circuitry to at least:
access impression data associated with a user account registered with a database proprietor, the user account associated with first demographics at a database of the database proprietor;
determine a primary user of the user account based on the impression data and based on second demographics of multiple users of the user account, the multiple users including the primary user; and
modify the first demographics associated with the user account based on at least some of the second demographics, the at least some of the second demographics corresponding to the primary user.
9 . The non-transitory computer readable storage medium of claim 8 , wherein the instructions are to cause the programmable circuitry to match a panelist of an audience measurement entity (AME) to a registered user of the database proprietor based on an impression identifier, the impression identifier logged by a first computer of the AME and a second computer of the database proprietor, the registered user corresponding to the first demographics.
10 . The non-transitory computer readable storage medium of claim 9 , wherein the impression data is first impression data, and the instructions are to cause the programmable circuitry to combine second impression data associated with the panelist and third impression data associated with the registered user to generate the first impression data, the second impression data collected by the first computer of the AME, the third impression data collected by the second computer of the database proprietor.
11 . The non-transitory computer readable storage medium of claim 9 , wherein the user account is shared by the multiple users.
12 . The non-transitory computer readable storage medium of claim 8 , wherein the instructions are to cause the programmable circuitry to:
determine percentages of impressions represented in the impression data that are attributed to corresponding ones of the multiple users of the user account; and
determine the primary user of the user account based on the percentages of the impressions.
13 . The non-transitory computer readable storage medium of claim 8 , wherein to modify the first demographics associated with the user account based on the at least some of the second demographics, the instructions are to cause the programmable circuitry to assign the at least some of the second demographics to the user account.
14 . The non-transitory computer readable storage medium of claim 8 , wherein the at least some of the second demographics include an age of the primary user, a gender of the primary user, a race of the primary user, an ethnicity of the primary user, a level of education of the primary user, an employment status of the primary user, an income level of the primary user, or a geographic location of residence of the primary user.
15 . A method comprising:
accessing impression data associated with a user account registered with a database proprietor, the user account having been associated with first demographics by the database proprietor;
determining, by executing an instruction with processor circuitry, a primary user of the user account based on the impression data and based on second demographics of multiple users of the user account, the multiple users including the primary user; and
modifying, by executing an instruction with the processor circuitry, the first demographics associated with the user account based on at least some of the second demographics, the at least some of the second demographics corresponding to the primary user.
16 . The method of claim 15 , further including matching a panelist of an audience measurement entity (AME) to a registered user of the database proprietor based on an impression identifier, the impression identifier logged in a first database at the AME and in a second database at the database proprietor, the registered user corresponding to the first demographics.
17 . The method of claim 16 , wherein the impression data is first impression data, and the method further includes combining second impression data associated with the panelist and third impression data associated with the registered user to generate the first impression data, the second impression data collected in the first database of the AME, the third impression data collected in the second database of the database proprietor.
18 . The method of claim 16 , wherein the user account is shared by the multiple users.
19 . The method of claim 15 , further including:
determining percentages of impressions represented in the impression data that are attributed to corresponding ones of the multiple users of the user account; and
determining the primary user of the user account based on the percentages of the impressions.
20 . The method of claim 15 , wherein modifying the first demographics associated with the user account based on the at least some of the second demographics includes assigning the at least some of the second demographics to the user account.
21 . The method of claim 15 , wherein the at least some of the second demographics include an age of the primary user, a gender of the primary user, a race of the primary user, an ethnicity of the primary user, a level of education of the primary user, an employment status of the primary user, an income level of the primary user, or a geographic location of residence of the primary user.