Granted Patent B2

US 12,614,202 · App. 18/068,726 · Granted Apr 28, 2026

Inventor: William Richards (Plano, TX)

Assignee: iHeartMedia Management Services, Inc.

G06Q30/0203G06Q10/103H04N21/84

Abstract

Claims (72)

1 . A method for execution on a client device, the method comprising:

obtaining, at the client device, survey parameters of a survey to be displayed on participant devices via a host device, wherein the survey is regarding one or more media items of a plurality of media items for displaying on the display, and wherein the survey parameters include at least one parameter indicating that stop questions are to be presented at the participant devices in response to participants of the survey stopping display of a media stream including the one or more media items, and that pop-up questions are to be presented in response to playout of the media stream including the one or more media items reaching a playout threshold, content of the survey, and the participants of the survey;

obtaining at the client device, report parameters of a report to be generated by the host device regarding the survey, the report parameters including:

(I) report filters specifying a subset of survey data to be included in the report, the subset of the survey data to be included in the report including time stamping information of the participant devices with the survey and with the one or more media items, and

(II) at least one of a survey question or a particular media item associated with the survey question;

transmitting the survey parameters and the report parameters to the host device;

receiving the report generated by the host device based on survey results received at the host device from the participant devices; and

determining, at the client device, subsequent media items of the plurality of media items to be displayed on the participant devices based on the report.

2 . The method of claim 1 , wherein the determining the subsequent media items comprises:

selecting the one or more media items by the client device; or

receiving an indication of the one or more media items selected by the host device.

3 . The method of claim 1 , wherein the survey parameters further comprise a particular timeframe for the survey.

4 . The method of claim 1 , wherein the survey parameters further comprise one or more of:

a total number of question sets for the survey;

a name of the survey; and

a description of the survey.

5 . The method of claim 1 , wherein the survey parameters further comprise a total number of participants for the survey.

6 . The method of claim 1 , further comprising:

the at least one parameter indicating that survey questions are to be presented at the participant devices in response to participants of the survey switching from a particular media item to another media item of the plurality of media items.

7 . The method of claim 1 , further comprising:

selecting the participants of the survey based on one or more of:

a time spent consuming particular media items of the plurality of media items in a particular timeframe;

work status;

time window of a day spent consuming media items;

age;

gender;

ethnicity; and

types of programing that is preferential to the participants.

8 . The method of claim 1 , wherein the content of the survey further comprises one or more of:

an answer format regarding one or more questions; and

a type of question of the one or more questions.

9 . The method of claim 8 , wherein the type of the question comprises one or more of:

a general question;

a pop-up question;

a stop question;

a familiarity question; or

a scale question.

10 . The method of claim 8 , wherein the answer format comprises one or more of:

a multiple choice select one;

a multiple choice select all that apply;

an open ended comment boxes; and

a like-dislike slider.

11 . The method of claim 1 , wherein time stamping information comprises:

an elapsed time between one or more actions taken by the participant devices regarding the one or more media items.

12 . The method of claim 11 , wherein an action of the one or more actions comprises one of:

a start;

a stop;

a pause; and

a response.

13 . The method of claim 12 , wherein the action further comprises one or more of:

a total duration of a particular media item of the one or more media items; or

a total duration of the response to the media item.

14 . The method of claim 1 , wherein the report parameters comprise one or more of:

a specific survey; and

a specific content.

15 . The method of claim 14 , wherein the report parameters further comprise one or more of:

participant demographics;

participant trendsetters;

a graph; and

behavioral question filters.

16 . The method of claim 1 , wherein the obtaining the report parameters comprises:

selecting an average minimum listening time regarding interaction with the one or more media items.

17 . The method of claim 16 , wherein the report further comprises:

data regarding a list of participants that interacted with the one or more media item longer than the average minimum listening time.

18 . The method of claim 1 , further comprising:

selecting a group of users that have a first range of scoring proficiency, wherein the scoring proficiency is determined based on a difference between a user's individual score and a mean score.

19 . The method of claim 1 , wherein a particular media item of the one or more media items comprises one or more of:

audio content;

video content;

image content;

streaming content; and

website content.

Assignments (8)

Continuity (5)

References Cited (56)