Exporter

1 . A method for automating generation of reports regarding one or more promotions, the method comprising:

receiving, from a user device, a report type and report delivery information, the report delivery information comprising a scheduled reporting frequency dictating a frequency with which a generated report is output; and

in a plurality of instances in accordance with the scheduled reporting frequency,

collecting, based on the report type, relevant data regarding the one or more promotions;

generating, by a processor, the generated report using the relevant data; and

outputting the generated report based on the report delivery information.

2 . The method of claim 1 , wherein the report type indicates a subscription to a standardized report.

3 . The method of claim 1 , further comprising identifying, from stored data based on the report type, framework parameters for the generated report; wherein collecting the relevant data is based on the framework parameters.

4 . The method of claim 1 , further comprising generating, based on the report delivery information, an analytical insight regarding the relevant data contained in the generated report,

wherein the generated report includes the analytical insight.

5 . The method of claim 4 , wherein the analytical insight includes at least one selected from a group consisting of: trends within the relevant data, a sample size, suitability of control data, and an indication of statistical significance.

6 . The method of claim 1 , further comprising:

receiving login credentials from the user device; and

validating that the report type and report delivery information are accessible based on access rights associated with the login credentials.

7 . An apparatus for generating reports regarding one or more promotions, the apparatus comprising a processor and a memory, the memory storing computer program code that, when executed by the processor, causes the apparatus to:

receive, from a user device, a report type and report delivery information, the report delivery information comprising a scheduled reporting frequency dictating a frequency with which a generated report is output; and

in a plurality of instances in accordance with the scheduled reporting frequency,

collect, based on the report type, relevant data regarding the one or more promotions;

generate the generated report using the relevant data; and

output the generated report based on the report delivery information.

8 . The apparatus of claim 7 , wherein the report type indicates a subscription to a standardized report.

9 . The apparatus of claim 7 , wherein the computer program code, when executed by the processor, further causes the apparatus to identify, from stored data based on the report type, framework parameters for the generated report; wherein collecting the relevant data is based on the framework parameters.

10 . The apparatus of claim 7 , wherein the computer program code, when executed by the processor, further causes the apparatus to:

generate, based on the report delivery information, an analytical insight regarding the relevant data contained in the generated report,

wherein the generated report includes the analytical insight.

11 . The apparatus of claim 10 , wherein the analytical insight includes at least one selected from a group consisting of: trends within the rlevant data, a sample size, suitability of control data, and an indication of statistical significance.

12 . The apparatus of claim 7 , wherein the computer program code, when executed by the processor, further causes the apparatus to

receive login credentials from the user device; and

validate that the report type and report delivery information are accessible based on access rights associated with the login credentials.

13 . A computer program product for generating reports regarding one or more promotions, the computer program product comprising a non-transitory computer-readable storage medium storing computer program code that, when executed by an apparatus, causes the apparatus to:

receive, from a user device, a report type and report delivery information, the report delivery information comprising a scheduled reporting frequency dictating a frequency with which a generated report is output; and

in a plurality of instances in accordance with the scheduled reporting frequency,

collect, based on the report type, relevant data regarding the one or more promotions;

generate the generated report using the relevant data; and

output the generated report based on the report delivery information.

14 . The computer program product of claim 13 , wherein the report type indicates a subscription to a standardized report.

15 . The computer program product of claim 13 , wherein the computer program code, when executed by the apparatus, further causes the apparatus to identify, from stored data based on the report type, framework parameters for the generated report; wherein collecting the relevant data is based on the framework parameters.

16 . The computer program product of claim 13 , wherein the computer program code, when executed by the apparatus, further causes the apparatus to:

generate, based on the report delivery information, an analytical insight regarding the relevant data contained in the generated report,

wherein the generated report includes the analytical insight.

17 . The computer program product of claim 16 , wherein the analytical insight includes at least one selected from a group consisting of: trends within the relevant data, a sample size, suitability of control data, and an indication of statistical significance.

18 . The computer program product of claim 13 , wherein the computer program code, when executed by the apparatus, further causes the apparatus to:

receive login credentials from the user device; and

validate that the report type and report delivery information are accessible based on access rights associated with the login credentials.