SYSTEMS AND METHODS FOR ELECTRONIC DETERMINATION OF CONVERSION RATES

1 .- 21 . (canceled)

22 . A system for electronically tracking conversion scores of wirelessly tagged products, the system comprising:

at least one processor configured to:

access a retail establishment layout, wherein at least one location in the retail establishment layout is designated as a fitting room;

receive via at least one wireless receiver in the retail establishment, wireless signals from a plurality of wireless tags, wherein each wireless tag is attached to an associated product;

access a data structure linking each of the associated products with one of the plurality of wireless tags, wherein the data structure also links each of the associated products with a product family;

determine, based on the wireless signals, each particular associated product that is newly in the at least one location designated as a fitting room;

for each particular associated product that is newly in the at least one location designated as a fitting room, increase an engagement count for the associated product family;

for each associated product family, receive an indication of each sale in the associated product family and increase a sale count for the associated product family; and

calculate, from the engagement count and the sale count, a conversion score for each associated product family.

23 . The system of claim 22 , wherein the at least one processor is configured to:

maintain a list of current location determinations of each of the associated products; and

compare the current location determinations with prior location determinations to thereby ascertain whether each associated product is newly in the at least one location designated as the fitting room.

24 . The system of claim 23 , wherein the current location of each of the associated products is determined from at least one of an amplitude, a phase, an angle of arrival, or a time of arrival of the received wireless signals.

25 . The system of claim 23 , wherein the at least one processor is configured to:

determine that a specific associated product has a current location and a prior location within the fitting room; and

forgo increasing the engagement count for the product family associated with the specific associated product.

26 . The system of claim 22 , wherein the retail establishment layout includes at least one location designated as a sales floor.

27 . The system of claim 26 , wherein the at least one processor is configured to:

identify that at least one product family is absent from the sales floor; and

forgo an engagement measurement and conversion calculation for the at least one product family.

28 . The system of claim 22 , wherein the at least one processor is configured to:

identify a first set of at least two associated products located in the fitting room at the same time; and

associate the first set of at least two associated products with a single engagement basket.

29 . The system of claim 28 , wherein the at least one processor is configured to:

identify a second set of at least two associated products sold in the same transaction; and

associate the second set of at least two associated products as belonging to a single sale basket.

30 . The system of claim 29 , wherein the at least one processor is configured to:

calculate the prevalence of products associated with a first product family in engagement baskets and sale baskets that include products associated with a second product family;

calculate the prevalence of products associated with the first product family in engagement baskets and sale baskets that do not include products associated with the second product family; and

determine, based on the calculated prevalence, an affinity score between the first product family and second product family.

31 . The system of claim 30 , wherein the at least one processor is configured to generate, based on the affinity score, a display pairing recommendation for the first product family and second product family.

32 . The system of claim 22 , wherein the at least one processor is configured to:

access a database linking each product family in the establishment to a predetermined location within the retail establishment layout, the predetermined location being a designated location for at least one product from said product family;

determine, based on the wireless signals from the plurality of wireless tags, each particular associated product that is newly not present at the predetermined location linked to its product family;

for each particular associated product that is newly not present at the predetermined location linked to its product family, increase a second engagement count for the product family; and

calculate the conversion score for the product family based on the engagement count, the second engagement count, and the sale count.

33 . The system of claim 22 , wherein the at least one processor is configured to:

calculate, from the engagement count and sale count for each associated product family, an abandonment score for the product family;

output a first notification if the abandonment score is greater than a first predetermined threshold;

output a second notification if the abandonment score is less than a second predetermined threshold; and

output a third notification if the engagement count is less than a third predetermined threshold.

34 . The system of claim 22 , wherein the at least one processor is configured to:

access a data structure linking each product family in the establishment to a predetermined location within the retail establishment layout, the predetermined location being a designated location for at least one product from said product family; and

generate a product engagement heat map of the retail establishment layout using the predetermined location and the engagement count of each product family.

35 . The system of claim 22 , wherein the indication of the sale of at least one associated product is received from a mobile communications device of a purchaser and includes a unique identifier of the wireless tag attached to the at least one associated product.

36 . The system of claim 22 , wherein the at least one processor is configured to:

receive a query regarding a particular associated product family; and

provide the particular associated product family's conversion score in response to the query.

37 . The system of claim 22 , wherein the at least one processor is configured to output an advertising recommendation based on the conversion score of at least one associated product family.

38 . The system of claim 22 , wherein the at least one processor is configured to output a product location recommendation for at least one associated product family based on its conversion score.

39 . A non-transitory computer readable medium containing instructions that when executed by at least one processor cause the at least one processor to perform operations for electronically tracking conversion scores of wirelessly tagged products, the operations comprising:

accessing a retail establishment layout, wherein at least one location in the retail establishment layout is designated as a fitting room;

receiving via at least one wireless receiver in the retail establishment, wireless signals from a plurality of wireless tags, wherein each wireless tag is attached to an associated product;

accessing a data structure linking each of the associated products with one of the plurality of wireless tags, wherein the data structure also links each of the associated products with a product family;

determining, based on the wireless signals, each particular associated product that is newly in the at least one location designated as a fitting room;

increasing, for each particular associated product that is newly in the at least one location designated as a fitting room, an engagement count for the associated product family;

for each associated product family, receiving an indication of each sale in the associated product family and increasing a sale count for the associated product family; and

calculating, from the engagement count and the sale count, a conversion score for each associated product family.

40 . The non-transitory computer readable medium of claim 39 , the operations comprising:

maintaining a list of current location determinations of each of the associated products; and

comparing the current location determinations with prior location determinations to thereby ascertain whether each particular associated product is newly in the at least one location designated as the fitting room.

41 . A method for electronically tracking conversion scores of wirelessly tagged products, the method comprising:

accessing a retail establishment layout, wherein at least one location in the retail establishment layout is designated as a fitting room;

receiving via at least one wireless receiver in the retail establishment, wireless signals from a plurality of wireless tags, wherein each wireless tag is attached to an associated product;

accessing a data structure linking each of the associated products with one of the plurality of wireless tags, wherein the data structure also links each of the associated products with a product family;

determining, based on the wireless signals, each particular associated product that is newly in the at least one location designated as a fitting room;

increasing, for each particular associated product that is newly in the at least one location designated as a fitting room, an engagement count for the associated product family;

for each associated product family, receiving an indication of each sale in the associated product family and increasing a sale count for the associated product family; and

calculating, from the engagement count and the sale count, a conversion score for each associated product family.

42 . The method of claim 41 , further comprising:

maintaining a list of current location determinations of each of the associated products; and

comparing the current location determinations with prior location determinations to thereby ascertain whether each particular associated product is newly in the at least one location designated as the fitting room.

43 .- 102 . (canceled)