Examples of delivery and/or referral service SMS ordering

1. An apparatus comprising:

at least one processor configured to control:

during a single order session

detecting a first electronic message from a mobile computing device;

continuously receiving, over a communication network, current location information indicating a current location of the mobile computing device;

continuously determining from the current location information whether the mobile computing device enters a pre-defined delivery zone;

in response to determining from the current location information that the mobile computing device enters the pre-defined delivery zone:

(i) determining a delivery location, a payment method, and order information based on the first electronic message, in which the pre-defined delivery zone is an area different than a delivery area including the delivery location, and

(ii) transmitting a second electronic message to the mobile computing device, through a graphical user interface, with the order information, in which the order information identifies a plurality of possible orders;

detecting a third electronic message from the mobile computing device of a selection of at least one order of the plurality of possible orders, through the graphical user interface; and

facilitating delivery of the at least one order to the delivery location.

2. The apparatus of claim 1 , in which the at least one processor is configured to control:

receiving an indication of a phone number associated with the mobile computing device through the graphical user interface;

receiving an indication of the payment method through the graphical user interface;

receiving an indication of the order information through the graphical user interface; and

establishing an entry in a user database connecting the phone number with the payment method, the delivery location, and the order information.

3. The apparatus of claim 1 , in which the payment method is at least one of a credit or a cash payment, and in which facilitating payment includes at least one of charging a credit card or charging the cash payment.

4. The apparatus of claim 1 , in which the at least one processor is configured to control:

transmitting a fourth electronic message to the mobile computing device requesting confirmation of the selection of the at least one order;

receiving confirmation of the selection of the at least one order through a fifth electronic message; and

in which facilitating delivery includes facilitating delivery in response to receiving the confirmation.

5. The apparatus of claim 1 , in which the at least one processor is configured to control:

in response to detecting the first electronic message, transmitting a menu electronic message requesting a selection from among a plurality of order information types.

6. The apparatus of claim 5 , in which the plurality of order information types includes favorite orders, saved orders, and recent orders.

7. The apparatus of claim 6 , in which the at least one processor is configured to control:

determining the favorite orders based on an order history of a user associated with a phone number of the mobile computing device; and

determining the recent orders based on the order history of the user associated with the phone number.

8. The apparatus of claim 6 , in which the at least one processor is configured to control:

determining the saved orders based on entry of at least one saved order through the graphical user interface by a user associated with a phone number of the mobile computing device.

9. The apparatus of claim 5 , in which the at least one processor is configured to control:

determining that the first electronic message includes a keyword; and

in which the menu electronic message is transmitted in response to determining that the first electronic message includes the keyword.

10. The apparatus of claim 1 , in which a user database indicates a name of a previous user order.

11. A method comprising:

controlling, by at least one processor:

during a single order session

detecting a first electronic message from a mobile computing device;

continuously receiving, over a communication network, current location information indicating a current location of the mobile computing device;

continuously determining from the current location information whether the mobile computing device enters a pre-defined delivery zone;

in response to determining from the current location information that the mobile computing device enters the pre-defined delivery zone:

(i) determining a delivery location, a payment method, and order information based on the first electronic message, in which the pre-defined delivery zone is an area different than a delivery area including the delivery location, and

(ii) transmitting a second electronic message to the mobile computing device, through a graphical user interface, with the order information, in which the order information identifies a plurality of possible orders;

detecting a third electronic message from the mobile computing device of a selection of at least one order of the plurality of possible orders, through the graphical user interface; and

facilitating delivery of the at least one order to the delivery location.

12. The method of claim 11 , further comprising:

controlling, by the at least one processor:

receiving an indication of a phone number associated with the mobile computing device through the graphical user interface;

receiving an indication of the payment method through the graphical user interface;

receiving an indication of the order information through the graphical user interface; and

establishing an entry in a user database connecting the phone number with the payment method, the delivery location and the order information.

13. The method of claim 11 , in which the payment method is at least one of a credit or a cash payment, and in which facilitating payment includes at least one of charging a credit card or charging the cash payment.

14. The method of claim 11 , further comprising:

controlling, by the at least one processor:

transmitting a fourth electronic message to the mobile computing device requesting confirmation of the selection of the at least one order;

receiving confirmation of the selection of the at least one order through a fifth electronic message; and

in which facilitating delivery includes facilitating delivery in response to receiving confirmation.

15. The method of claim 11 , further comprising:

controlling, by the at least one processor, in response to detecting the first electronic message, transmitting a menu electronic message requesting a selection from among a plurality of order information types.

16. The method of claim 15 , in which the plurality of order information types includes favorite orders, saved orders, and recent orders.

17. The method of claim 16 , further comprising:

controlling, by the at least one processor:

determining the favorite orders based on an order history of a user associated with a phone number of the mobile computing device; and

determining the recent orders based on order history of the user associated with the phone number.

18. The method of claim 16 , further comprising:

controlling, by the at least one processor:

determining the saved orders based on entry of at least one saved order through the graphical user interface by a user associated with a phone number of the mobile computing device.

19. The method of claim 15 , further comprising:

controlling, by the at least one processor:

determining that the first electronic message includes a keyword; and

in which the menu electronic message is transmitted in response to determining that the first electronic message includes the keyword.