METHODS AND SYSTEMS FOR PRESENTING SPECIALIZED CONTENT USING CAMPAIGN METRICS
A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.
1 . (canceled)
2 . A computer-implemented method comprising:
receiving a request to access a website associated with a content provider, wherein the request is associated with a user device;
determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data;
identifying exposure data based on the tracking data associated with the one or more campaign objects;
determining, based on the exposure data, a time period for launching a web application;
initiating a browsing session associated with the website; and
facilitating, during the time period, display of the web application on the website.
3 . The computer-implemented method of claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.
4 . The computer-implemented method of claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.
5 . The computer-implemented method of claim 2 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.
6 . The computer-implemented method of claim 2 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time.
7 . The computer-implemented method of claim 2 , wherein the one or more campaign objects are retrievable by using a channel, and wherein the channel is a web service controlled by an entity other than the content provider.
8 . The computer-implemented method of claim 2 , wherein the web application includes an online chat application.
9 . A system comprising:
one or more processors; and
memory storing thereon instructions that, as a result of being executed by the one or more processors, cause the system to perform operations comprising:
receiving a request to access a website associated with a content provider, wherein the request is associated with a user device;
determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data;
identifying exposure data based on the tracking data associated with the one or more campaign objects;
determining, based on the exposure data, a time period for launching a web application;
initiating a browsing session associated with the website; and
facilitating, during the time period, display of the web application on the website.
10 . The system of claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.
11 . The system of claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.
12 . The system of claim 9 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.
13 . The system of claim 9 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time.
14 . The system of claim 9 , wherein the one or more campaign objects are retrievable by using a channel, and wherein the channel is a web service controlled by an entity other than the content provider.
15 . The system of claim 9 , wherein the web application includes an online chat application.
16 . A non-transitory, computer-readable storage medium storing thereon executable instructions that, as a result of being executed by one or more processors of a computer system, cause the computer system to perform operations comprising:
receiving a request to access a website associated with a content provider, wherein the request is associated with a user device;
determining that one or more campaign objects were accessed by the user device, wherein the one or more campaign objects were accessed using one or more third-party providers, and wherein the one or more campaign objects include tracking data;
identifying exposure data based on the tracking data associated with the one or more campaign objects;
determining, based on the exposure data, a time period for launching a web application;
initiating a browsing session associated with the website; and
facilitating, during the time period, display of the web application on the website.
17 . The non-transitory, computer-readable storage medium of claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device streamed an audio or video file associated with the one or more third-party providers, wherein the one or more campaign objects were embedded in the audio or video file.
18 . The non-transitory, computer-readable storage medium of claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device selected an image object of one or more web pages associated with the one or more third-party providers, wherein the image object includes the one or more campaign objects.
19 . The non-transitory, computer-readable storage medium of claim 16 , wherein determining that the one or more campaign objects were accessed by the user device includes:
determining that the user device accessed a search-results page generated by a search engine, wherein the search-results page includes a list of search results, and wherein the list of search results include the one or more campaign objects.
20 . The non-transitory, computer-readable storage medium of claim 16 , wherein the exposure data indicates a number of times the one or more campaign objects were accessed by the user device over a period of time.
21 . The non-transitory, computer-readable storage medium of claim 16 , wherein the web application includes an online chat application.