Granted Patent B2

US 12,518,247 · App. 18/196,672 · Granted Jan 6, 2026

Inventors: Sean O'Donnell (Dublin, IE); Prabodh Kant Singh (Uttar Pradesh, IN); Gianluca Messinese (Berlin, DE); Nnamdi Ibeanusi (Ontario, CA); Jared Williams (Cambridge, MA)

Assignee: HUBSPOT, INC.

G06Q10/10G06Q30/0201

Abstract

Claims (63)

1 . A method, comprising:

assigning a globally unique identifier to a customer relationship management (CRM) object within a CRM database;

saving a generated tracking module name as an entry in an array within the customer relationship management object;

creating encrypted information comprising an encryption of the globally unique identifier and a value of the entry storing the generated tracking module name;

creating concatenated information comprising the generated tracking module name concatenated with the encrypted information;

parsing a uniform resource locator (URL) received from an application to obtain the generated tracking module name and the encrypted information;

decrypting the encrypted information a number of times corresponding to a number of versions of the generated tracking module name to obtain an object identifier value and a version value for the CRM object within the CRM database;

utilizing the version value as an index into an encrypted portion validation table of the CRM database to validate whether the encrypted information matches a corresponding value in the encrypted portion validation table;

in response to validating the encrypted information, using the object identifier value to provide access to the CRM object within the CRM database; and

in response to unsuccessfully validating the encrypted information, executing a security action to halt a process associated with the application.

2 . The method of claim 1 , comprising:

generating the globally unique identifier using a random number generator configured to generate non-identical globally unique identifiers over a set of globally unique identifiers.

3 . The method of claim 1 , wherein electronic content is selected and provided to users and describes a service provided by a customer of a multi-service business platform that includes the CRM database, and wherein an urchin tracking module uses the concatenated information to track interactions of the users with the electronic content for providing insight to the customer of user interest with the service.

4 . The method of claim 1 , wherein the saving comprises:

adding an auto-indexed entry as the entry into the array, wherein the auto-indexed entry corresponds to a position of the generated tracking module name within the array.

5 . The method of claim 1 , wherein the concatenated information comprises a concatenated generated tracking module name and the encrypted information, and wherein the generating comprises:

assigning the concatenated generated tracking module name and the encrypted information to an urchin tracking module attribute of an urchin tracking module.

6 . The method of claim 1 , comprising:

receiving the URL with an urchin tracking module attribute that is used to create the generated tracking module name.

7 . The method of claim 1 , comprising:

receiving the URL with urchin tracking module attributes used to obtain an attribute value for generating an encrypted object id-version as the encrypted information.

8 . A computing device comprising:

a memory comprising machine executable code; and

a processor coupled to the memory, the processor configured to execute the machine executable code to cause the processor to perform operations comprising:

assigning a globally unique identifier to a customer relationship management (CRM) object within a CRM database;

saving a generated tracking module name as an entry in an array within the customer relationship management object;

creating encrypted information comprising an encryption of the globally unique identifier and a value of the entry storing the generated tracking module name;

creating concatenated information comprising the generated campaign tracking module name concatenated with the encrypted information;

parsing a uniform resource locator (URL) received from an application to obtain the generated tracking module name and the encrypted information;

decrypting the encrypted information a number of times corresponding to a number of versions of the generated tracking module name to obtain an object identifier value and a version value for the CRM object within the CRM database;

utilizing the version value as an index into an encrypted portion validation table of the CRM database to validate whether the encrypted information matches a corresponding value in the encrypted portion validation table;

in response to validating the encrypted information, using the object identifier value to provide access to the CRM object within the CRM database; and

in response to unsuccessfully validating the encrypted information, executing a security action to halt a process associated with the application.

9 . The computing device of claim 8 , wherein the operations comprise:

generating the globally unique identifier using a random number generator configured to generate non-identical globally unique identifiers over a set of globally unique identifiers.

10 . The computing device of claim 8 , wherein electronic content is selected and provided to users and describes a service provided by a customer of a multi-service business platform that includes the CRM database, and wherein an urchin tracking module uses the concatenated information to track interactions of the users with the electronic content for providing insight of user interest with the service.

11 . The computing device of claim 8 , wherein the saving comprises:

adding an auto-indexed entry as the entry into the array, wherein the auto-indexed entry corresponds to a position of the generated tracking module name within the array.

12 . The computing device of claim 8 , wherein the concatenated information comprises a concatenated generated tracking module name and the encrypted information, and wherein the generating comprises:

assigning the concatenated generated tracking module name and the encrypted information to an urchin tracking module attribute of an urchin tracking module.

13 . The computing device of claim 8 , wherein the operations comprise:

receiving the URL with an urchin tracking module attribute that is used to create the generated tracking module name.

14 . The computing device of claim 8 , wherein the operations comprise:

receiving the URL with urchin tracking module attributes used to obtain an attribute value for generating an encrypted object id-version as the encrypted information.

15 . A non-transitory machine readable medium comprising instructions for performing a method, which when executed by a machine, causes the machine to perform operations comprising:

assigning a globally unique identifier to a customer relationship management (CRM) object within a CRM database;

saving a generated tracking module name as an entry in an array within the customer relationship management object;

creating encrypted information comprising an encryption of the globally unique identifier and a value of the entry storing the generated tracking module name;

creating concatenated information comprising the generated tracking module name concatenated with the encrypted information;

parsing a uniform resource locator (URL) received from an application to obtain the generated tracking module name and the encrypted information;

decrypting the encrypted information a number of times corresponding to a number of versions of the generated tracking module name to obtain an object identifier value and a version value for the CRM object within the CRM database;

utilizing the version value as an index into an encrypted portion validation table of the CRM database to validate whether the encrypted information matches a corresponding value in the encrypted portion validation table;

in response to validating the encrypted information, using the object identifier value to provide access to the CRM object within the CRM database; and

in response to unsuccessfully validating the encrypted information, executing a security action to halt a process associated with the application.

16 . The non-transitory machine readable medium of claim 15 , wherein the operations comprise:

generating the globally unique identifier using a random number generator configured to generate non-identical globally unique identifiers over a set of globally unique identifiers.

17 . The non-transitory machine readable medium of claim 15 , wherein electronic content is selected and provided to users and describes a service provided by a customer of a multi-service business platform that includes the CRM database, and wherein an urchin tracking module uses the concatenated information to track interactions of the users with the electronic content for providing insight of user interest with the service.

18 . The non-transitory machine readable medium of claim 15 , wherein the saving comprises:

adding an auto-indexed entry as the entry into the array, wherein the auto-indexed entry corresponds to a position of the generated tracking module name within the array.

19 . The non-transitory machine readable medium of claim 15 , wherein the concatenated information comprises a concatenated generated tracking module name and the encrypted information, and wherein the generating comprises:

assigning the concatenated generated tracking module name and the encrypted information to an urchin tracking module attribute of an urchin tracking module.

20 . The non-transitory machine readable medium of claim 15 , wherein the operations comprise:

receiving the URL with an urchin tracking module attribute that is used to create the generated tracking module name.

Assignments (2)

Continuity (2)

References Cited (156)