Online review generation using a redirection container

1. A system comprising:

a memory to store instructions; and

a processing device, operatively coupled to the memory to execute the instructions to perform operations comprising:

receiving, from a merchant system associated with a merchant, a first set of weight values corresponding to a plurality of websites configured to receive one or more reviews associated with the merchant;

determining, based on the first set of weight values, a first set of target distribution values corresponding to the plurality of websites;

identifying a first website of the plurality of websites based at least on the first set of target distribution values;

providing, to a first user system, a first request to provide a first review of the merchant, the first request comprising a first link corresponding to the first website of the plurality of websites;

receiving, via an application programming interface associated with the first website, information associated with the first request;

providing, to the merchant system, a display comprising the information associated with the first request;

receiving, from the merchant system, a first updated weight value corresponding to the first website and a second updated weight value corresponding to a second website of the plurality of websites based at least on the information received by the merchant system;

identifying, by a container associated with a second request to provide a second review of the merchant, a second website of the plurality of websites based on the second updated weight value; and

redirecting, via the container, a web browser of a second user system to the second website for posting the second review of the merchant.

2. The system of claim 1 , wherein each weight value of the set of weight values comprises an integer in a range from a lowest weight value to a highest weight value.

3. The system of claim 1 , the operations further comprising an aggregate average rating associated with the merchant, wherein the aggregate average rating corresponds to a set of reviews received by the plurality of websites.

4. The system of claim 3 , the operations further comprising determining a first average rating associated with the merchant, wherein the first average rating corresponds to a subset of reviews received by the first website.

5. The system of claim 4 , the operations further comprising determining that a condition is satisfied indicating that a difference between the first average rating and the aggregate average rating is greater than a threshold level.

6. The system of claim 5 , wherein the first request is provided to the first user system in view of satisfaction of the condition.

7. The system of claim 1 , the operations further comprising determining that a condition is satisfied indicating a date of receipt by the first website of a most recent review associated with the merchant is greater than a threshold time period.

8. The system of claim 7 , wherein the first request is provided to the first user system in view of satisfaction of the condition.

9. A method comprising:

receiving, from a merchant system associated with a merchant, a first set of weight values corresponding to a plurality of websites configured to receive one or more reviews associated with a merchant;

determining, by a processing device based on the first set of weight values, a first set of target distribution values corresponding to the plurality of websites;

identifying a first website of the plurality of websites based at least on the first set of target distribution values;

providing, to a first user system, a first request to provide a first review of the merchant, the first request comprising a first link corresponding to the first website of the plurality of websites;

receiving, via an application programming interface associated with the first website, information associated with the first request;

providing, to the merchant system, a display comprising the information associated with the first request;

receiving, from the merchant system, a first updated weight value corresponding to the first website and a second updated weight value corresponding to a second website of the plurality of web sites based at least on the information received by the merchant system;

identifying, by a container associated with a second request to provide a second review of the merchant, a second website of the plurality of websites based on the second updated weight value; and

redirecting, via the container, a web browser of a second user system to the second website for posting the second review of the merchant.

10. The method of claim 9 , wherein each weight value of the set of weight values comprises an integer in a range from a lowest weight value to a highest weight value.

11. The method of claim 9 , further comprising an aggregate average rating associated with the merchant, wherein the aggregate average rating corresponds to a set of reviews received by the plurality of websites.

12. The method of claim 11 , further comprising determining a first average rating associated with the merchant, wherein the first average rating corresponds to a subset of reviews received by the first website.

13. The method of claim 12 , further comprising determining that a condition is satisfied indicating that a difference between the first average rating and the aggregate average rating is greater than a threshold level.

14. The method of claim 13 , wherein the first request is provided to the first user system in view of satisfaction of the condition.

15. The method of claim 9 , further comprising:

determining that a condition is satisfied indicating a date of receipt by the first website of a most recent review associated with the merchant is greater than a threshold time period, wherein the first request is provided to the first user system in view of satisfaction of the condition.

16. A non-transitory computer-readable medium comprising instructions that, when executed by a processing device, cause the processing device to perform operations comprising:

receiving, from a merchant system associated with a merchant, a first set of weight values corresponding to a plurality of websites configured to receive one or more reviews associated with a merchant;

determining, based on the first set of weight values, a first set of target distribution values corresponding to the plurality of websites;

identifying a first website of the plurality of websites based at least on the first set of target distribution values;

providing, to a first user system, a first request to provide a first review of the merchant, the first request comprising a first link corresponding to the first website of the plurality of websites;

receiving, via an application programming interface associated with the first website, information associated with the first request;

providing, to the merchant system, a display comprising the information associated with the first request;

receiving, from the merchant system, a first updated weight value corresponding to the first website and a second updated weight value corresponding to a second website of the plurality of websites based at least on the information received by the merchant system;

identifying, by a container associated with a second request to provide a second review of the merchant, a second website of the plurality of websites based on the second updated weight value; and

redirecting, via the container, a web browser of a second user system to the second website for posting the second review of the merchant.

17. The non-transitory computer-readable medium of claim 16 , the operations further comprising an aggregate average rating associated with the merchant, wherein the aggregate average rating corresponds to a set of reviews received by the plurality of websites.

18. The non-transitory computer-readable medium of claim 17 , the operations further comprising determining a first average rating associated with the merchant, wherein the first average rating corresponds to a subset of reviews received by the first website.

19. The non-transitory computer-readable medium of claim 18 , the operations further comprising:

determining that a condition is satisfied indicating that a difference between the first average rating and the aggregate average rating is greater than a threshold level, wherein the first request is provided to the first user system in view of satisfaction of the condition.

20. The non-transitory computer-readable medium of claim 16 , the operations further comprising determining that a condition is satisfied indicating a date of receipt by the first website of a most recent review associated with the merchant is greater than a threshold time period, wherein the first request is provided to the first user system in view of satisfaction of the condition.