IP Library Granted Patent US 11,915,052
Granted Patent B2
US 11,915,052 · App. 18/214,321 · Granted Feb 27, 2024

Systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks

Inventors: Dennis Cheung (Belmont, CA); Konstantinos Karampelas (London, GB); Alexander L. Schaefer (Boulder, CO); Oliver J. S. Sourbut (Bath, GB)
Assignee: The Trade Desk, Inc.
G06F9/5027G06F9/4837G06F9/5016G06F11/3006G06F2209/503
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Quick Facts
Patent No.
US 11,915,052
App. No.
18/214,321
Granted
Feb 27, 2024
Kind
B2
Abstract

This disclosure is directed to systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks, which may be associated with the allocation of allocatables in execution events over a period of time. The systems and methods may include receiving a desired allocation; determining a first available allocation at a first time; generating allocation information for a second period comprising the first time; determining a second available allocation at a second time; determining a remaining available allocation, based on the allocation information and the second available allocation; and determining one or more target allocation parameters for initiating a targeted communication to a computing device after the second time.

Claims (72)

1. A method for determining one or more target allocation parameters for initiating targeted communications, the method comprising:

establishing a first network communication channel with a first computing device;

receiving, using one or more computing device processors, from the first computing device, on the first network communication channel, a desired allocation for a first period;

establishing a second network communication channel with a second computing device;

receiving, using the one or more computing device processors, from the second computing device, on the second network communication channel, data associated with a first execution event;

determining, using the one or more computing device processors, and based on the data associated with the first execution event, a first available allocation;

generating, using the one or more computing device processors, and based on at least the first available allocation, allocation information for a second period;

establishing a third network communication channel with the second computing device or a third computing device;

receiving, using the one or more computing device processors, from the second computing device or the third computing device, on the second network communication channel or the third network communication channel, data associated with a second execution event;

determining, using the one or more computing device processors, and based on the data associated with the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information for the second period;

determining, using the one or more computing device processors, and based on the allocation information for the second period and the second available allocation, a remaining available allocation; and

determining, using the one or more computing device processors, and based on the remaining available allocation and the desired allocation, one or more target allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,

wherein the data associated with the first execution event or the data associated with the second execution event comprises data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second targeted communication, and a computing resource allocation.

2. The method of claim 1 , further comprising:

initiating transmission of, using the one or more computing device processors, on a first communication channel with a database or a memory, the first available allocation or the second available allocation for storage in the database or the memory.

3. The method of claim 1 , further comprising:

initiating retrieval of, using the one or more computing device processors, on a first communication channel with a database or a memory, the first available allocation or the second available allocation stored in the database or the memory.

4. The method of claim 1 , further comprising: generating, using the one or more computing device processors, a data compilation, wherein the data compilation comprises the first available allocation or the second available allocation.

5. The method of claim 1 , further comprising:

establishing a first communication channel with a database or a memory; and

initiating retrieval or transmission of, using the one or more computing device processors, on the first communication channel with the database or the memory, the first available allocation or the second available allocation.

6. The method of claim 1 , wherein a database comprises a cloud-based database.

7. The method of claim 1 , wherein the targeted communication is associated with a third execution event.

8. The method of claim 7 , wherein the third execution event comprises one or more of: a second data transfer, a second data allocation operation, a second data or signal processing operation, a second material resource allocation, a second energy resource allocation, and a second computing resource allocation.

9. The method of claim 1 , further comprising:

establishing a fourth network communication channel with a fifth computing device; and

initiating transmission of, using the one or more computing device processors, on the fourth network communication channel with the fifth computing device, the allocation information.

10. The method of claim 9 , wherein the fifth computing device comprises a streaming platform.

11. The method of claim 9 , further comprising:

initiating retrieval of, using the one or more computing device processors, the allocation information from the fifth computing device.

12. A computing system for determining one or more operation parameters associated with determining target allocation parameters for initiating targeted communications in complex computing networks, the computing system comprising:

at least one memory comprising instructions;

one or more computing device processors for executing the instructions, wherein the instructions cause the one or more computing device processors to perform operations of:

establishing a first network communication channel with a first computing device;

receiving, from the first computing device on the first network communication channel, a desired allocation for a first period;

establishing a second network communication channel with a second computing device;

receiving, from the second computing device, on the second network communication channel, data associated with a first execution event;

determining, based on the data associated with the first execution event, a first available allocation;

generating, based on at least the first available allocation, allocation data for a second period;

establishing a third network communication channel with the second computing device or a third computing device;

receiving, from the second computing device or the third computing device, on the second network communication channel or the third network communication channel, data associated with a second execution event;

determining, based on the data associated with the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation data for the second period;

determining, based on the allocation data for the second period and the second available allocation, a remaining available allocation; and

determining, based on the remaining available allocation and the desired allocation, one or more target allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,

wherein the data associated with the first execution event or the data associated with the second execution event comprises data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second targeted communication, and a computing resource allocation.

13. The computing system of claim 12 , wherein the instructions further cause the one or more computing device processors to perform initiating transmission of, on a first communication channel with a database or a memory, the first available allocation or the second available allocation for storage in the database or the memory.

14. The computing system of claim 12 , wherein the instructions further cause the one or more computing device processors to perform initiating retrieval of, on a first communication channel with a database or a memory, the first available allocation or the second available allocation stored in the database or the memory.

15. The computing system of claim 12 , wherein the first network communication channel, the second network communication channel, and the third network communication channel are part of the same communication interface or are part of different communication interfaces.

16. The computing system of claim 12 , wherein the instructions further cause the one or more computing device processors to perform:

establishing a first communication channel with a database or a memory; and

initiating retrieval or transmission of, on the first communication channel with the database or the memory, the first available allocation or the second available allocation.

17. The computing system of claim 12 , wherein the instructions further cause the one or more computing device processors to perform:

establishing a fourth network communication channel with a fifth computing device; and

initiating transmission of, on the fourth network communication channel with the fifth computing device, the allocation data.

18. A non-transitory computer-readable medium for determining target allocation parameters for initiating targeted communications in complex computing networks, the non-transitory computer-readable medium comprising code configured for:

establishing a first network communication channel with a first computing device;

receiving, from the first computing device, on the first network communication channel, a desired allocation for a first period;

establishing a second network communication channel with a second computing device;

receiving, from the second computing device, on the second network communication channel, data associated with a first execution event;

determining, based on the data associated with the first execution event, a first available allocation;

generating, based on at least the first available allocation, allocation data for a second period;

establishing a third network communication channel with the second computing device or a third computing device;

receiving, from the second computing device or the third computing device, on the second network communication channel or the third network communication channel, data associated with a second execution event;

determining, based on the data associated with the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation data for the second period;

determining, based on at least one of the allocation data for the second period and the second available allocation, a remaining available allocation; and

determining, based on the remaining available allocation and the desired allocation, one or more target allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,

wherein the data associated with the first execution event or the data associated with the second execution event comprises data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, an attempted execution event, and a successful execution event, and

wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second targeted communication, and a computing resource allocation.

19. The method of claim 1 , wherein the first available allocation comprises a first instantaneous available allocation and the second available allocation comprises a second instantaneous available allocation.

20. The method of claim 1 , wherein the allocation information comprises an allocation graph.

Assignments (2)
SECURITY AGREEMENT Recorded Apr 15, 2026
From: THE TRADE DESK, INC.
To: JPMORGAN CHASE BANK, N.A., AS AGENT
Reel/Frame 075406/0807 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 29, 2023
From: CHEUNG, DENNIS; KARAMPELAS, KONSTANTINOS; SCHAEFER, ALEXANDER L.; SOURBUT, OLIVER J.S.
To: THE TRADE DESK, INC.
Reel/Frame 064110/0020 →
Continuity (3)
Continuation 17228569 · Apr 12, 2021
Continuation 16716453 · Dec 16, 2019
Related Publication 20230350719A1 · Nov 2, 2023
Cited By (3)
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