Granted Patent B2

US 12,477,180 · App. 18/219,409 · Granted Nov 18, 2025

Inventors: Vishwas Sharadanagar Panchaksharaiah (Tiptur, IN); Vikram Makam Gupta (Karnataka, IN); Reda Harb (Tampa, FL)

Assignee: Adeia Guides Inc.

H04N21/454H04N21/4532H04N21/8456

Abstract

Claims (50)

1 . A method comprising:

generating, using control circuitry, an endorsement profile for a media content item based on media content item metadata, the endorsement profile comprising data identifying a plurality of segments of the media content item that have product-related content and data identifying, for each of the identified plurality of segments, whether an overlay for the corresponding product-related content is below an effectiveness threshold, wherein the effectiveness threshold is based on at least one of a duration of the product-related content, a size of a product in the product-related content, an angle of the product in the product-related content, or a position of the product in the product-related content;

generating, using control circuitry, a manifest file comprising instructions that, when executed by a processor, cause a user device to request the media content item based at least in part on the plurality of segments identified by the endorsement profile for the media content item; and

transmitting, using control circuitry, the manifest file to the user device.

2 . The method of claim 1 , wherein generating the endorsement profile comprises:

in response to determining that the overlay for the product-related content is not below the effectiveness threshold, tagging a segment of the media content item having the product-related content as having an actionable overlay.

3 . The method of claim 1 , wherein generating the endorsement profile comprises:

in response to determining that the overlay for the product-related content is below the effectiveness threshold, including in the manifest file a request for a default version of one or more segments of the media content item that do not have the product-related content.

4 . The method of claim 1 , wherein generating the endorsement profile further comprises:

determining whether there is an endorsement restriction for a segment of the media content item having the product-related content; and

in response to determining there is not an endorsement restriction for the segment of the media content item having the product-related content, tagging the segment of the media content item having the product-related content as having an actionable overlay.

5 . The method of claim 1 , wherein the endorsement restriction comprises a limiting condition that restricts how or if the product-related content can be replaced or modified.

6 . The method of claim 1 , the method further comprising:

updating the media content item metadata based on the generated endorsement profile.

7 . The method of claim 1 , wherein the manifest file for the media content item comprises instructions requesting a modified version of one or more segments of the media content item having the product-related content, and a default version of one or more segments of the plurality of segments of the media content item not having the product-related content, the method further comprising:

compiling a playlist comprising the modified version of one or more segments of the media content item and the default version of one or more segments of the media content item.

8 . The method of claim 1 , the method further comprising:

requesting multiple overlays for the product-related content;

determining whether one or more audio and/or visual parameters of one of the overlays matches one or more audio and/or visual parameters of the product-related content; and

in response to determining that the one or more audio and/or visual parameters of one of the overlays matches the one or more audio and/or visual parameters of the product-related content, generating a modified version of one or more segments of the plurality of segments of the media content item that have the product-related content by inserting the overlay into the product-related content.

9 . The method of claim 8 , the method further comprising:

in response to determining that the one or more audio and/or visual parameters of each of the overlays do not match the one or more audio and/or visual parameters of the product-related content, manipulating one of the overlays to match the product-related content; and

generating a modified version of one or more segments of the plurality of segments of the media content item that have the product-related content by inserting the manipulated overlay into the product-related content.

10 . The method of claim 1 , wherein the overlay comprises a modification of one or more audio or visual parameters of a portion of the product-related content.

11 . A system comprising:

memory; and

control circuitry configured to:

generate an endorsement profile for a media content item based on media content item metadata, the endorsement profile comprising data identifying a plurality of segments of the media content item that have product-related content and data identifying, for each of the identified plurality of segments, whether an overlay for the corresponding product-related content is below an effectiveness threshold, wherein the effectiveness threshold is based on at least one of a duration of the product-related content, a size of a product in the product-related content, an angle of the product in the product-related content, or a position of the product in the product-related content;

generate a manifest file comprising instructions that, when executed by a processor, cause a user device to request the media content item based at least in part on the plurality of segments identified by the endorsement profile for the media content item; and

transmit the manifest file to the user device.

12 . The system of claim 11 , wherein, when generating the endorsement profile, control circuitry is configured to:

in response to determining that the overlay for the product-related content is not below the effectiveness threshold, tag a segment of the media content item having the product-related content as having an actionable overlay.

13 . The system of claim 11 , wherein, when generating the endorsement profile, control circuitry is configured to:

in response to determining that the overlay for the product-related content is below the effectiveness threshold, include in the manifest file a request for a default version of one or more segments of the media content item that do not have the product-related content.

14 . The system of claim 11 , wherein, when generating the endorsement profile, control circuitry is configured to:

determine whether there is an endorsement restriction for a segment of the media content item having the product-related content; and

in response to determining there is not an endorsement restriction for the segment of the media content item having the product-related content, tag the segment of the media content item having the product-related content as having an actionable overlay.

15 . The system of claim 11 , wherein the endorsement restriction comprises a limiting condition that restricts how or if the product-related content can be replaced or modified.

16 . The system of claim 11 , wherein the control circuitry is configured to:

update the media content item metadata based on the generated endorsement profile.

17 . The system of claim 11 , wherein the manifest file for the media content item comprises instructions requesting a modified version of one or more segments of the media content item having the product-related content, and a default version of one or more segments of the plurality of segments of the media content item not having the product-related content, wherein the control circuitry is configured to:

compile a playlist comprising the modified version of one or more segments of the media content item and the default version of one or more segments of the media content item.

18 . The system of claim 11 , the system further comprising:

request multiple overlays for the product-related content;

determine whether one or more audio and/or visual parameters of one of the overlays matches one or more audio and/or visual parameters of the product-related content; and

in response to determining that the one or more audio and/or visual parameters of one of the overlays matches the one or more audio and/or visual parameters of the product-related content, generate a modified version of one or more segments of the plurality of segments of the media content item that have the product-related content by inserting the overlay into the product-related content.

19 . The system of claim 18 , wherein the control circuitry is configured to:

in response to determining that the one or more audio and/or visual parameters of each of the overlays do not match the one or more audio and/or visual parameters of the product-related content, manipulate one of the overlays to match the product-related content; and

generate a modified version of one or more segments of the plurality of segments of the media content item that have the product-related content by inserting the manipulated overlay into the product-related content.

20 . The system of claim 11 , wherein the overlay comprises a modification of one or more audio or visual parameters of a portion of the product-related content.

Assignments (2)

Continuity (2)

References Cited (12)