WIRELESS IDENTIFIER DEVICE ENABLED INTERACTIVE CONSUMER EXPERIENCE
A system and method supporting user engagement in consumer activities at one or more locations of a merchant.
1 - 30 . (canceled)
31 . A system, comprising:
at a first location:
a product content repository configured to store information about products and services that are found at one or more second locations that are different than the first location;
a digital signs system configured to manage digital signage, at the one or more second locations, corresponding to the products and services;
a pricing system configured to provide pricing information to the digital signs system; and
a mobile application (app) web server configured to serve the information about products and services, from the product content repository, to a plurality of user devices at the one or more second locations.
32 . The system of claim 31 , wherein:
the one or more second locations comprise one or more physical locations of a business enterprise.
33 . The system of claim 31 , wherein:
the digital signage comprises one or more:
graphical displays,
textual displays,
liquid crystal displays (LCDs),
light emitting diode (LED) displays,
cathode ray tube (CRT) displays,
electronic paper-based displays,
video projection systems,
digital projection systems
point-of-sale signage, and
electronic shelf labels (ESLs).
34 . The system of claim 31 , wherein:
the system comprises, at the first location, an inventory system configured to maintain product inventory information for a merchant.
35 . The system of claim 31 , wherein:
the system comprises, at the first location, a loyalty system configured to process and maintain membership information regarding consumers that belong to one or more loyalty programs of a merchant.
36 . The system of claim 31 , wherein:
each of the plurality of user devices is configured to run, via at least one processor that executes a plurality of code sections found in a non-transitory computer-readable medium, a mobile app associated with the information about products and services.
37 . The system of claim 36 , wherein:
the mobile app is operable for receiving, via a graphical user interface (GUI) of a user device, a selection of a consumer activity for which a user is eligible to participate.
38 . The system of claim 36 , wherein:
the mobile app is operable for receiving, via the mobile app web server, instructional information regarding a consumer activity.
39 . The system of claim 38 , wherein:
going to a particular location, finding one or both of a product or a service being offered for sale, and performing a particular action are part of the consumer activity.
40 . The system of claim 36 , wherein:
the mobile app is operable for guiding a user to a particular location where one or both of a product and the a is being offered for sale.
41 . The system of claim 36 , wherein:
the mobile app is operable for using a near-field-communication (NFC) transceiver to capture information, from one or more instances of the digital signage, about one or both of a product and a service.
42 . The system of claim 36 , wherein:
the mobile app is operable for determining that the user device is moving in a predefined motion pattern that corresponds to a particular action.
43 . The system of claim 36 , wherein:
the mobile app is operable for automatically transmitting information representative of a completion of a consumer activity to the mobile app web server.
44 . The system of claim 36 , wherein:
the mobile app is operable for posting, via a selection of the one or more graphical elements of a graphical user interface, captured information about one or both of a product or a service sold by a merchant.
45 . The system of claim 36 , wherein:
the mobile app is operable for notifying a user of an award for successful completion of a consumer activity, if the user has successfully completed at least one required portion of the consumer activity
46 . The system of claim 45 , wherein:
notifying the user of the award comprises notifying one or more members of a social network of the user of the award.
47 . The system of claim 36 , wherein:
one or more instances of the digital signage comprises an electronic tag associated with a product or a service.