METHODS AND SYSTEMS FOR AUTOMATIC CALL ROUTING WITH NO CALLER INTERVENTION USING ANONYMOUS ONLINE USER BEHAVIOR

1 . A method for call conversion comprising:

embedding a phone number into online content during presentation of the online content at a computing device;

obtaining a plurality of user interactions of a user interacting with the online content;

determining a service need of the user based on the plurality of user interactions;

determining, in response to a voice call initiated by the user based on the phone number, an agent of a plurality of agents to assist the user based on the service need determined; and

routing the voice call initiated by the user to the determined agent.

2 . The method of claim 1 , further comprising determining, based on the plurality of user interactions and voice communication data corresponding to the voice call initiated by the user, a particular user interaction of the plurality of user interactions that caused the user to initiate the voice call.

3 . The method of claim 2 , wherein the particular user interaction is a user interaction of the plurality of user interactions that directly proceeded the voice call being initiated with respect to time.

4 . The method of claim 1 , further comprising determining information that includes a plurality of correlations between the plurality of user interactions and a plurality of portions of voice communication data that corresponds to the voice call initiated by the user.

5 . The method of claim 4 , further comprising obtaining geographic information associated with the computing device, wherein the information is determined based on the geographic information.

6 . The method of claim 4 , wherein the online content is first online content, the method further comprising determining second online content based on the information determined.

7 . The method of claim 6 , wherein the second online content includes modified first online content.

8 . The method of claim 1 , wherein the phone number is associated with a particular portion of the online content.

9 . The method of claim 1 , further comprising:

receiving a call volume metric from a call distribution system, the call volume metric measuring a quantity of agents of the plurality of agents that are available to receive a routed voice call; and

modifying an online campaign associated with the online content in response to the call volume metric failing to meet a predetermined threshold.

10 . A system for call conversion comprising:

a memory; and

a processor coupled to the memory, the processor configured to perform operations including:

embedding a phone number into online content during presentation of the online content at a computing device;

obtaining a plurality of user interactions of a user interacting with the online content;

determining a service need of the user based on the plurality of user interactions;

determining, in response to a voice call initiated by the user based on the phone number, an agent of a plurality of agents to assist the user based on the service need determined; and

routing the voice call initiated by the user to the determined agent.

11 . The system of claim 10 , wherein the operations further include determining, based on the plurality of user interactions and voice communication data corresponding to the voice call initiated by the user, a particular user interaction of the plurality of user interactions that caused the user to initiate the voice call.

12 . The system of claim 11 , wherein the particular user interaction is a user interaction of the plurality of user interactions that directly proceeded the voice call being initiated with respect to time.

13 . The system of claim 10 , wherein the operations further include determining information that includes a plurality of correlations between the plurality of user interactions and a plurality of portions of voice communication data that corresponds to the voice call initiated by the user.

14 . The system of claim 13 , wherein the operations further include obtaining geographic information associated with the computing device, and

wherein the information is determined based on the geographic information.

15 . The system of claim 13 , wherein the online content is first online content, the method further comprising determining second online content based on the information determined.

16 . The system of claim 15 , wherein the second online content includes modified first online content.

17 . The system of claim 10 , wherein the phone number is associated with a particular portion of the online content.

18 . The system of claim 10 , wherein the operations further include:

receiving a call volume metric from a call distribution system, the call volume metric measuring a quantity of agents of the plurality of agents that are available to receive a routed voice call; and

modifying an online campaign associated with the online content in response to the call volume metric failing to meet a predetermined threshold.

19 . A non-transitory, computer-readable medium storing instructions, which when executed by a processor, cause the processor to perform operations including:

embedding a phone number into online content during presentation of the online content at a computing device;

obtaining a plurality of user interactions of a user interacting with the online content;

determining a service need of the user based on the plurality of user interactions;

determining, in response to a voice call initiated by the user based on the phone number, an agent of a plurality of agents to assist the user based on the service need determined; and

routing the voice call initiated by the user to the determined agent.

20 . The non-transitory, computer-readable medium of claim 19 , wherein the operations further include determining, based on the plurality of user interactions and voice communication data corresponding to the voice call initiated by the user, a particular user interaction of the plurality of user interactions that caused the user to initiate the voice call.