IP Library Granted Patent US 12,340,338
Granted Patent B2
US 12,340,338 · App. 18/244,241 · Granted Jun 24, 2025

Combined in-motion facial recognition for mass spectator event entry and item fulfillment system and method

Inventor: Todd Martin (Aubrey, TX)
G06Q10/083G06Q10/0832G06V40/171G06V40/172G07C9/37
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Quick Facts
Patent No.
US 12,340,338
App. No.
18/244,241
Granted
Jun 24, 2025
Kind
B2
Abstract

A contactless system and method for mass attendee event venue entry and item delivery system for facilitating expeditious and controlled entry of an influx of people to the event without overwhelming event venue employees or resources. A digital entry image of a person is taken by a camera ( 106 ) as the person moves through a photo zone ( 124 ). The digital entry image is compared using facial recognition technology with a stored profile image of the person to identify the person and confirm authorized entry into the event without the need for the person to present a ticket or pass for the particular event. Procurement and delivery of any item pre-selected by the person directly to the person's allocated seating may be confirmed using the same facial recognition image comparison used to confirm authorized entry of the person into the event venue.

Claims (36)

1. A combined facial recognition event venue entry at a venue and concession item procurement system, comprising:

at least one image collection device for placement in a photo zone leading to a limited-access area of an event venue, said image collection device being configured to capture a series of pass-through images of a group of people as they move through the photo zone;

a detection sensor synced to said image collection device to initiate image capture with said image collection device as at least one person from the group encounters a detection zone to activate said sensor;

a user image database configured to store facial data of the at least one person prior to commencement of an event; and

a processor configured to:

compare the facial data stored in said user image database with a pass-through image of the series of pass-through images of the group captured by said image collection device using facial recognition technology;

determine whether the at least one person is an authorized entrant as the group moves through the photo zone based on the comparison between the facial data and the pass-through image, said processor being configured to analyze the series of pass-through images and select an image therefrom based on a minimum threshold including optical recognition of key facial data points, wherein the minimum threshold is based at least on accuracy, said processor being configured to identify the at least one person as the at least one person moves using only facial recognition technology as a primary method of identification;

provide an alert if the at least one person is unidentified after the comparison between the facial data and the pass-through image;

confirm entry of the at least one person into the event venue without presentation of a ticket or pass for the event;

process a concession item procurement to receive a concession item at a specific section of the venue, the concession item processing being based on the same facial data stored in said user image database used to determine authorized event entry; and

automatically purge the stored facial data on a scheduled basis.

2. The entry system of claim 1 , wherein the minimum threshold is at least 90% accuracy.

3. The entry system of claim 1 , wherein said processor is configured to analyze the series of pass-through images as images are being acquired.

4. The entry system of claim 1 , wherein the key facial data points include user eye location relative to user nose and/or cheek bone location.

5. The entry system of claim 1 , wherein said processor is integrated with said image collection device within a housing.

6. The entry system of claim 1 , wherein the concession item processing involves a consumable food item or beverage.

7. The system of claim 1 , wherein said processor is configured to utilize facial recognition technology to compare the facial data stored in said user image database with the pass-through image of the group, then as a second comparison, compare the facial data stored in said user database with an image of the at least one person in a stationary position.

8. The system of claim 1 , wherein said processor is configured to operate a barrier to permit passage of the at least one person therethrough after said processor has determined the at least one person is authorized to enter the event venue.

9. A method for facial recognition event venue entry at a venue and concession item procurement, comprising:

guiding a group of people through a guided entry way at an event venue towards a photo zone;

taking a series of pass-through images of the group as they move through the photo zone with an image collection device after detecting at least one person from the group in the photo zone, and tracking the at least one person as the at least one person moves through the photo zone;

conducting, as a primary method of identification, a facial recognition comparison of at least one of the pass-through images of the group with facial data of the at least one person contained in a personal profile associated with the at least one person, as the group moves towards a limited-access area of the event venue, the conducting of the facial recognition comparison including determining whether at least one of the pass-through images meets a minimum threshold including optical recognition of key facial data points, wherein the minimum threshold is at least based on accuracy, the personal profile including a pre-authorization for event entry at an event;

providing an alert if the at least one person is unidentified after the comparison between the facial data and the at least one of the pass-through images;

confirming entry of the person into the venue upon successful facial identification of the person;

processing a concession item procurement based on the same facial data stored in the personal profile used to confirm entry into the event venue; and

automatically purging the stored facial data on a scheduled basis.

10. The entry method of claim 9 , wherein the concession item procurement includes a consumable food and/or beverage.

11. The entry method of claim 9 , wherein the conducting of the facial recognition comparison includes determining a primary facial pass-through image from a series of pass-through images of the at least one person as the image series is being expanded, and as the person moves through the photo zone.

12. The entry method of claim 9 , wherein the key facial data points include user eye location relative to user nose and/or cheek bone location.

13. The entry method of claim 9 , wherein the concession item procurement is conducted without any verbal instructions to event venue personnel.

14. The entry method of claim 9 , wherein the event is a sporting event or concert.

15. The entry method of claim 9 , wherein the facial recognition comparison is conducted while the at least one person is walking through the photo zone.

16. The entry method of claim 9 , wherein the group is guided with opposed side barriers.

17. The entry method of claim 9 , further comprising receiving the facial data from a means for accessing a personal profile on a database.

18. The entry method of either claim 16 or 17 , wherein the image collection device is a tablet computer with a component camera.

19. The entry method of claim 9 , wherein confirmation of entry of the at least one person is conducted without presentation of a ticket or pass for the event.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2026
From: MARTIN, TODD
To: FACEIT HOLDINGS, LLC
Reel/Frame 074837/0814 →
Continuity (4)
Continuation 18125144 · Mar 23, 2023
Continuation 17727862 · Apr 25, 2022
Provisional Application 63325055 · Mar 29, 2022
Related Publication 20230419237A1 · Dec 28, 2023
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