TECHNOLOGIES FOR ATTRIBUTING ELECTRONIC TRANSACTIONS TO TARGETED ELECTRONIC CONTENT DISTRIBUTION CAMPAIGNS
Technologies for attributing purchases to a targeted marketing campaign include associating a captured payment card number and a captured cardholder identifier with a globally unique identifier. Additional payment card numbers related to the captured payment card number are associated with the globally unique identifier. A cardholder-specific marketing message associated with a targeted marketing campaign is transmitted to the captured cardholder identifier based on the globally unique identifier. The targeted marketing campaign is for an advertised product, which corresponds to a product identifier. A purchase transaction is attributed to the targeted marketing campaign in response to determining that a payment card number associated with the purchase transaction matches any of the payment card numbers associated with the globally unique identifier and determining that a product identifier corresponding to a purchased product of the purchase transaction is associated with the targeted marketing campaign. Other embodiments are described and claimed.
1 .- 22 . (canceled)
23 . A method for attributing electronic transactions to a targeted electronic content distribution campaign, the method comprising:
generating, by an electronic transaction attribution server, a globally unique identifier based on a payment card number and a cardholder identifier;
generating, by the electronic transaction attribution server, an electronic content distribution message, associated with an electronic content distribution campaign, including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
capturing, by the electronic transaction attribution server, interaction data indicative of a selection of the customized hyperlink; and
attributing, by the electronic transaction attribution server, an electronic transaction to the electronic content distribution campaign based on capturing the interaction data.
24 . The method of claim 23 , further comprising:
transmitting, by the electronic transaction attribution server, the electronic content distribution message to a user account associated with the cardholder identifier
25 . The method of claim 23 , further comprising:
associating, by the electronic transaction attribution server, the captured interaction data with the globally unique identifier.
26 . The method of claim 23 , further comprising:
receiving, by the electronic transaction attribution server, the payment card number associated with the electronic transaction.
27 . The method of claim 23 , further comprising:
determining, by the electronic transaction attribution server, that a first product identifier associated with a purchased product of the electronic transaction matches a second product identifier of a product associated with the electronic content distribution campaign.
28 . The method of claim 23 , wherein the payment card number and the cardholder identifier are captured by a point of sale device, and
wherein the generating the globally unique identifier comprises generating the globally unique identifier based on the payment card number and the cardholder identifier being captured by the point of sale device.
29 . The method of claim 23 , wherein the globally unique identifier further links the payment card number to an additional payment card number, wherein the additional payment card number is requested and received from a payment card issuer associated with the payment card number.
30 . An electronic transaction attribution server for attributing electronic transactions to a targeted electronic content distribution campaign, the device comprising:
a memory configured to store instructions; and
one or more processors configured to execute the instructions to perform operations comprising:
generating a globally unique identifier based on a payment card number and a cardholder identifier;
generating an electronic content distribution message, associated with an electronic content distribution campaign, including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
capturing interaction data indicative of a selection of the customized hyperlink; and
attributing an electronic transaction to the electronic content distribution campaign based on capturing the interaction data.
31 . The electronic transaction attribution server of claim 30 , wherein the operations further comprise:
transmitting the electronic content distribution message to a user account associated with the cardholder identifier
32 . The electronic transaction attribution server of claim 30 , wherein the operations further comprise:
associating the captured interaction data with the globally unique identifier.
33 . The electronic transaction attribution server of claim 30 , wherein the operations further comprise:
receiving the payment card number associated with the electronic transaction.
34 . The electronic transaction attribution server of claim 30 , wherein the operations further comprise:
determining that a first product identifier associated with a purchased product of the electronic transaction matches a second product identifier of a product associated with the electronic content distribution campaign.
35 . The electronic transaction attribution server of claim 30 , wherein the payment card number and the cardholder identifier are captured by a point of sale device, and
wherein the generating the globally unique identifier comprises generating the globally unique identifier based on the payment card number and the cardholder identifier being captured by the point of sale device.
36 . The electronic transaction attribution server of claim 30 , wherein the globally unique identifier further links the payment card number to an additional payment card number, wherein the additional payment card number is requested and received from a payment card issuer associated with the payment card number.
37 . A non-transitory computer-readable medium storing instructions that, when executed by one or more processors of an electronic transaction attribution server for attributing electronic transactions to a targeted electronic content distribution campaign, cause the one or more processors to perform operations comprising:
generating a globally unique identifier based on a payment card number and a cardholder identifier;
generating an electronic content distribution message, associated with an electronic content distribution campaign, including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
capturing interaction data indicative of a selection of the customized hyperlink; and
attributing an electronic transaction to the electronic content distribution campaign based on capturing the interaction data.
38 . The non-transitory computer-readable medium of claim 37 , wherein the operations further comprise:
transmitting the electronic content distribution message to a user account associated with the cardholder identifier
39 . The non-transitory computer-readable medium of claim 37 , wherein the operations further comprise:
associating the captured interaction data with the globally unique identifier.
40 . The non-transitory computer-readable medium of claim 37 , wherein the operations further comprise:
receiving the payment card number associated with the electronic transaction.
41 . The non-transitory computer-readable medium of claim 37 , wherein the operations further comprise:
determining that a first product identifier associated with a purchased product of the electronic transaction matches a second product identifier of a product associated with the electronic content distribution campaign.
42 . The non-transitory computer-readable medium of claim 37 , wherein the payment card number and the cardholder identifier are captured by a point of sale device, and
wherein the generating the globally unique identifier comprises generating the globally unique identifier based on the payment card number and the cardholder identifier being captured by the point of sale device.