Resource allocation in communications networks using probability forecasts
A system ( 1000 ) is disclosed including a resource allocation optimization (RAO) platform ( 1002 ) for optimizing the allocation of resources in network ( 1004 ) for delivery of assets to user equipment devices (UEDs) ( 1012 ). The RAO platform ( 1002 ) determines probabilities that certain asset delivery opportunities (ADOs) will occur within a selected time window and uses these probabilities together with information concerning values of asset delivery to determine an optimal use of asset deliveries. In this regard, the RAO platform ( 1004 ) received historical data from repository ( 1014 ) that facilitates calculation of probabilities that ADOs will occur. Such information may be compiled based on asset delivery records for similar network environments in the recent past or over time.
1. A method for use in allocating asset delivery resources in a communications network, comprising:
A. operating a processing platform for:
a. obtaining information regarding network resources available for delivering assets in connection with primary content;
b. determining an allocation of said network resources, said allocation indicating specific inventory for delivery of selected assets supported by said network resources, wherein at least one first item of inventory is rejected for use of an available subset of some or all of said network resources in favor of a second item of inventory due to a determined probability that use of said available subset to support said first item of inventory would interfere with use of said available subset to support said second item of inventory; and
B. operating a network platform of said communications network for:
1) Receiving said allocation from said processing platform; and
2) controlling delivery of said selected assets in accordance with said allocation.
2. The method of claim 1 , wherein said communications network is a broadcast network comprising programming bandwidth segments.
3. The method of claim 2 , wherein said network resources comprise asset bandwidth segments designated for delivery of assets.
4. The method of claim 1 , wherein said network resources comprise content delivery bands of said communications network, where each of said content delivery bands supports one or more items of inventory each having a temporal extent.
5. The method of claim 4 , wherein said first item of inventory is associated with a first one of said content delivery bands and said second item of inventory is associated with a second one of said content delivery bands different than said first one of said content delivery bands.
6. The method of claim 4 , wherein a full schedule of inventory for said set of content delivery bands is not available for determining said resource allocation at a time sufficient to make a first decision concerning allocating a first subset of said network resources with respect to a time window.
7. The method of claim 4 , wherein said determining said allocation comprises obtaining historical data concerning the occurrence of inventory items for at least one content delivery band of said content delivery bands.
8. The method of claim 1 , wherein said determining said allocation comprises obtaining information regarding at least one of 1) an audience size, and 2) revenues for said first item of inventory.
9. The method of claim 1 , wherein said network resources are determined in relation to a defined time window.
10. The method of claim 9 , wherein said communications network comprises a data network configured for streaming audiovisual content.
11. The method of claim 10 , wherein said network resources comprise bandwidth of said data network available for streaming said audiovisual content.
12. A system for use in allocating asset delivery resources in a communications network, comprising:
A. a processing platform for:
c. obtaining information regarding network resources available for delivering assets in connection with primary content;
d. determining an allocation of network resources, said allocation indicating specific inventory for delivery of selected assets supported by said network resources, wherein at least one first item of inventory is rejected for use of an available subset of some or all of said network resources in favor of a second item of inventory due to a determined probability that use of said available subset to support said first item of inventory would interfere with use of said available subset to support said second item of inventory; and
B. operating a network platform of said communications network for:
1) Receiving said allocation from said processing platform; and
2) controlling delivery of said selected assets in accordance with said allocation.
13. The system of claim 12 , wherein said communications network is a broadcast network comprising programming bandwidth segments.
14. The system of claim 13 , wherein said network resources comprise asset bandwidth segments designated for delivery of assets.
15. The system of claim 12 , wherein said network resources comprise content delivery bands of said communications network, where each of said content delivery bands supports one or more items of inventory each having a temporal extent.
16. The system of claim 12 , wherein said first item of inventory is associated with a first one of said content delivery bands and said second item of inventory is associated with a second one of said content delivery bands different than said first one of said content delivery bands.
17. The system of claim 12 , wherein a full schedule of inventory for said set of content delivery bands is not available for determining said resource allocation at a time sufficient to make a first decision concerning allocating a first subset of said network resources with respect to a time window.
18. The system of claim 12 , wherein said determining said allocation comprises obtaining historical data concerning the occurrence of inventory items for at least one content delivery band of said content delivery bands.
19. The system of claim 12 , wherein said determining said allocation comprises obtaining information regarding at least one of 1) an audience size, and 2) revenues for said first item of inventory.
20. The system of claim 12 , wherein said network resources are determined in relation to a defined time window.
21. The system of claim 20 , wherein said communications network comprises a data network configured for streaming audiovisual content.
22. The system of claim 21 , wherein said network resources comprise bandwidth of said data network available for streaming said audiovisual content.