Systems and methods for distributing customizable and shareable tiered offers
Offers are distributed by providing a plurality of offers to a first user and directing the first user to distribute the offers to selected additional users. The plurality of offers may be customized by the system based on the first user's previous interactions with the system, and may be further customized by the first user before sending the offers to the selected additional users. The additional users may include any user including known and/or unknown users and/or contact in the first's user networks including business and/or social networks. The system may also track and store information relating to the distribution, access, and redemption of the offer by the first user and the selected additional users and provide additional incentives based upon the access and redemption, and based upon interactions between the first user and the selected additional users. The system may further allow a system to distribute restricted offers to selected users, and/or allow selected users to share restricted offers with additional selected users.
1. A method comprising:
generating, via a distributed network comprising a plurality of servers, a map comprising offer distribution histories and a plurality of users receiving one or more associated offers, wherein:
the plurality of users are connected within the map according to a tracked social networking influence, and
multiple servers of the distributed network are operable concurrently to execute instructions to generate the map;
selecting, via the distributed network, a first user of the plurality of users according to the map;
sending, via the distributed network, an invitation to the first user to develop a first offer for a second user;
presenting a graphical user interface that is configured to enable the first user to develop the first offer according to:
a selection by the second user,
information about the second user,
offer parameters according to information about the first user, and
a message created by the first user and personalized to the second user;
distributing the first offer to the second user;
tracking, via the distributed network, a social networking influence of the first user according to an action of the second user with respect to the first offer; and
distributing a second offer to the first user according to the action of the second user with respect to the first offer, wherein:
the social networking influence is strong if the second user redeems the first offer,
the social networking influence is moderate if the second user accesses the first offer, and
the social networking influence is weak if the second user has no interaction with the first offer.
2. The method of claim 1 , wherein the first user selects the second user according to social network connections of the first user.
3. The method of claim 1 , wherein the first user selects the second user according to a member profile of the first user and public information about the first user.
4. The method of claim 1 , wherein the graphical user interface is presented on a mobile device of the first user.
5. The method of claim 1 , wherein the method comprises selecting the second user according to an IP address of the first user.
6. The method of claim 1 , wherein the method comprises accessing the first offer at a retail kiosk by the second user.
7. The method of claim 1 , wherein the method comprises accessing the first offer by the second user by creating a profile in a database.
8. The method of claim 1 , wherein the method comprises accessing the first offer by the second user by making a post on a social networking site.
9. The method of claim 1 , wherein the method comprises associating, with the first user, a number of times that the second user interacted.
10. The method of claim 1 , wherein distributing the first offer comprises distributing from a mobile device of the first user.
11. The method of claim 1 , wherein the first offer is based on the frequency of interaction of the first user and a number of social network contacts of the first user.
12. A non-transitory computer-readable medium having stored thereon instructions executable by a distributed network comprising a plurality of processing devices to cause the at least one processing device to perform a method for distributing customized offers to a plurality of user devices via a computer network, the method comprising:
generating a map comprising offer distribution histories and a plurality of users receiving one or more associated offers, wherein:
the plurality of users are connected within the map according to a tracked social networking influence, and
multiple servers of the distributed network are operable concurrently to execute instructions to generate the map;
selecting, via the distributed network, a first user of the plurality of users according to the map;
sending, via the distributed network, an invitation to the first user to develop a first offer for a second user;
presenting a graphical user interface that is configured to enable the first user to develop the first offer according to:
a selection by the second user,
information about the second user,
offer parameters according to information about the first user, and
a message created by the first user and personalized to the second user;
distributing the first offer to the second user;
tracking, via the distributed network, a social networking influence of the first user according to an action of the second user with respect to the first offer; and
distributing a second offer to the first user according to the action of the second user with respect to the first offer, wherein:
the social networking influence is strong if the second user redeems the first offer,
the social networking influence is moderate if the second user accesses the first offer, and
the social networking influence is weak if the second user has no interaction with the first offer.
13. The non-transitory computer-readable medium of claim 12 , wherein the first user selects the second user according to one or more of a social network connection of the first user, a member profile of the first user, public information about the first user, and an IP address of the first user.
14. The non-transitory computer-readable medium of claim 12 , wherein the graphical user interface is presented on a mobile device of the first user.
15. The non-transitory computer-readable medium of claim 12 , wherein distributing the first offer comprises distributing from a mobile device of the first user.
16. The non-transitory computer-readable medium of claim 12 , wherein the first offer is based on the frequency of interaction of the first user and a number of social network contacts of the first user.
17. The non-transitory computer-readable medium of claim 12 , wherein the method comprises accessing the first offer at a retail kiosk by the second user.
18. The non-transitory computer-readable medium of claim 12 , wherein the method comprises accessing the first offer by the second user by creating a profile in a database.
19. The non-transitory computer-readable medium of claim 12 , wherein the method comprises accessing the first offer by the second user by making a post on a social networking site.
20. The non-transitory computer-readable medium of claim 12 , wherein the method comprises associating, with the first user, a number of times that the second user interacted.