IP Library Granted Patent US 12,530,702
Granted Patent B2
US 12,530,702 · App. 18/530,078 · Granted Jan 20, 2026

System and method for tracking guests or collecting feedback for an entertainment attraction

Inventor: Aaron Mendelson (Longmont, CO)
Assignee: WHITEWATER WEST INDUSTRIES LTD.
G06Q30/0203G06K7/10366G06Q30/0217G06Q30/0241H04W4/021H04W4/50Y10T137/0324
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Quick Facts
Patent No.
US 12,530,702
App. No.
18/530,078
Granted
Jan 20, 2026
Kind
B2
Abstract

A system for tracking guests and collecting feedback for an entertainment attraction. The system may determine a guest's position and may interact with the guest via user interface provided for example via application on mobile device or kiosk, in order to assess guest satisfaction before, during and after attendance at an entertainment attraction or amusement park. The system may allow for storing the guest feedback and may determine whether to issue a reward to the guest based upon the feedback provided. The system may be positioned proximate to a queue line for an entertainment attraction, and may capture an image of a guest to determine the perceived mood of the guest and thereby determine whether to issue a reward to the guest based upon the perceived mood of the guest. Guest interfaces may allow communication or other data presented between or to guests.

Claims (45)

1 . A system for tracking a guest comprising:

a first sensor positioned in range of a first location in an amusement park;

a second sensor positioned in range of a second location in an amusement park;

a storage device in communication with the first sensor and the second sensor, the storage device configured to store tracking data corresponding to the guest being sensed at the amusement park by the first sensor and the second sensor;

at least one interactive interface configured to be physically interacted with by the guest to collect a first satisfaction feedback from a guest before the guest arrives at an amusement park, a second satisfaction feedback from the guest while the guest is at an amusement park, and a third satisfaction feedback from the guest after the guest has left an amusement park; and

a server in communication with the at least one interactive interface, the server configured to store the first, second, and third satisfaction feedback provided by the guest, and

one or more processors in communication with the server, having stored thereon a set of instructions that when executed, the one or more processors are configured to:

communicate with the server, to determine whether to issue a reward to the guest based upon the first satisfaction feedback provided by the guest, the second satisfaction feedback provided by the guest, and the third satisfaction feedback provided by the guest, wherein the reward comprises dynamic alteration of one or more features of the entertainment attraction;

store the tracking data corresponding to the guest being sensed at the first location by the first sensor and at the second location by the second sensor;

store a user account associated with the guest in the storage device to associate the reward to the user account.

2 . The system of claim 1 wherein the at least one interactive interface comprises a touch screen for interaction by the guest.

3 . The system of claim 1 wherein the at least one interactive interface is configured to offer a purchase to the guest.

4 . The system of claim 1 wherein the at least one interactive interface comprises a first interactive interface and a second interactive interface in communication with each other.

5 . The system of claim 4 wherein the first interactive interface is configured to receive a message from the guest and transmit the message to the second interactive interface.

6 . The system of claim 1 wherein the first sensor is a camera.

7 . The system of claim 6 , wherein the first sensor is capable of capturing an image of a guest and analyzing the captured image of the guest to determine a perceived mood of the guest.

8 . The system of claim 7 , wherein the one or more processors are further configured to generate a report corresponding to the perceived mood of the guest.

9 . The system of claim 1 wherein the first sensor is a radio frequency identification (RFID) reader.

10 . The system of claim 1 , wherein a first guest is permitted to trade a reward with a second guest by associating the reward from a user account of the first guest to a user account of the second guest stored in the storage device.

11 . A system for tracking a guest comprising:

a first interactive interface configured to be physically interacted with by the guest to collect a first satisfaction feedback from a guest, the first interactive interface positioned proximate to a queue line to an entertainment attraction;

an image sensor capable of capturing an image of a guest captured while the guest experiences the entertainment attraction and analyzing the captured image of the guest to determine a perceived mood of the guest;

a second interactive interface configured to be physically interacted with by the guest to collect a second satisfaction feedback from the guest, the second interactive interface positioned proximate to an exit area of the entertainment attraction;

a server in communication with the first interactive interface, the image sensor, and the second interactive interface, the storage device configured to store data corresponding to the first satisfaction feedback provided by the guest, the perceived mood of the guest sensed by the sensor, and the second satisfaction feedback provided by the guest; and

one or more processors in communication with the server, having stored thereon a set of instructions that when executed, the one or more processors are configured to:

communicate with the server, to determine whether to issue a reward to the guest based upon the first satisfaction feedback provided by the guest, the second satisfaction feedback provided by the guest, and the perceived mood of the guest sensed by the sensor, wherein the reward comprises dynamic alteration of one or more features of the entertainment attraction;

store tracking data corresponding to the guest using the first and second interactive interfaces;

store a user account in the storage device to associate the reward to the user account.

12 . The system of claim 11 wherein the one or more processors are further configured to generate a report corresponding to the perceived mood of the guest.

13 . The system of claim 11 , wherein a first guest is permitted to trade a reward with a second guest by associating the reward from a user account of the first guest to a user account of the second guest stored on the server.

14 . The system of claim 11 wherein the first and second interactive interfaces comprise a touch screen for interaction by the guest.

15 . A system for tracking a guest comprising:

a first interactive interface configured to be physically interacted with by the guest to collect first satisfaction feedback from a guest, the first interactive interface positioned proximate to a queue line to an entertainment attraction;

a second interactive interface configured to be physically interacted with by the guest to collect a second satisfaction feedback from the guest while the guest is experiencing the entertainment attraction;

a third interactive interface configured to be physically interacted with by the guest to collect a third satisfaction feedback from the guest, the third interactive interface positioned proximate to an exit area of the entertainment attraction;

a server in communication with the first interactive interface, the second interactive interface, and the third interactive interface, the storage device configured to store data corresponding to the first satisfaction feedback, the second satisfaction feedback, and the third satisfaction feedback; and

one or more processors in communication with the server, having stored thereon a set of instructions that when executed, the one or more processors are configured to:

communicate with the server, to determine whether to issue a reward to the guest based upon the first satisfaction feedback provided by the guest, the second satisfaction feedback provided by the guest, and the third satisfaction feedback provided by the guest, wherein the reward comprises dynamic alteration of one or more features of the entertainment attraction;

store tracking data corresponding to the guest using at least one of the first, second, and third interactive interfaces;

store a user account in the storage device to associate the reward to the user account.

16 . The system of claim 15 wherein at least one of the first, second, or third interactive interfaces is configured to offer a purchase to the guest.

17 . The system of claim 15 wherein the first interactive interface is configured to receive a message from the guest and transmit the message to the third interactive interface.

18 . The system of claim 15 , wherein a first guest is permitted to trade a reward with a second guest by associating the reward from a user account of the first guest to a user account of the second guest stored in the storage device.

19 . The system of claim 15 wherein each of the first, second, and third interactive interfaces comprise a touch screen for interaction by the guest.

20 . The system of claim 1 , wherein the reward is based upon the one or more features of the entertainment attraction.

Continuity (5)
Continuation 15387090 · Dec 21, 2016
Continuation In Part 14077009 · Nov 12, 2013
Provisional Application 62270410 · Dec 21, 2015
Provisional Application 61724853 · Nov 9, 2012
Related Publication 20240135399A1 · Apr 25, 2024
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