Methods and apparatus to correlate census measurement data with panel data
Methods, apparatus, and systems are disclosed to correlate census measurement data with panel data. An example system includes accessing means to access a message sent from a requesting device in response to accessing media that includes a tag causing the requesting device to send the message to a monitoring entity with an identification of a geographic location of the requesting device and media identifying information. The example system also includes identification means to determine locations of a plurality of panelist homes and compare the geographic location of the requesting device with the locations of the panelist homes. The example system also includes associating means to identify a user of the requesting device as a panelist residing at the first panelist home and associate the media identifying information with panelist data associated with the first one of the panelist homes.
1. A computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
accessing demographic information indicative of a characteristic of an audience member associated with a mobile phone located within a reference area associated with a reference location during a time interval, wherein the demographic information is based on a server:
receiving a message sent from the mobile phone associated with the audience member, wherein the message comprises a geographic location of the mobile phone and an identifier associated with the mobile phone, wherein the identifier is associated with the demographic information, and wherein the geographic location of the mobile phone is derived from a positioning system of the mobile phone;
and
determining that the geographic location of the mobile phone is within the reference area associated with the reference location by comparing the geographic location of the mobile phone to the reference area associated with the reference location, wherein the reference location is stored in a reference database;
accessing media identifying information associated with media content presented within the reference area during at least a portion of the time interval; and
associating the media identifying information with the demographic information responsive to determining that the media content was presented within the reference area during at least the portion of the time interval.
2. The computing system of claim 1 , wherein the positioning system of the mobile phone is a global positioning system.
3. The computing system of claim 1 , wherein the positioning system of the mobile phone is a wireless network positioning system.
4. The computing system of claim 1 , wherein the reference area is defined by a geographic boundary that encompasses the reference location, and wherein the reference area is shaped as at least one of: a circle or a polygon.
5. The computing system of claim 1 , wherein the reference location is a gym.
6. The computing system of claim 1 , wherein the reference location is a place of business.
7. The computing system of claim 1 , wherein the reference area defines a media exposure environment associated with the reference location, and wherein the media identifying information is associated with media content presented at the media exposure environment while the mobile phone is within the reference area.
8. The computing system of claim 1 , wherein the reference database further comprises an indication of a building type associated with the reference location, and wherein the set of operations further comprises determining the reference area based on the building type.
9. The computing system of claim 1 , wherein the set of operations further comprises retrieving the media identifying information corresponding to media content accessed at the reference location while the mobile phone is within the reference area.
10. The computing system of claim 1 , wherein the set of operations further comprises associating a timestamp with the media identifying information, wherein the timestamp indicates a time at which media content corresponding to the media identifying information is accessed at the reference location.
11. The computing system of claim 1 , wherein the set of operations further comprises estimating a quantity of impressions of media content corresponding to the media identifying information based on the associating.
12. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
accessing demographic information indicative of a characteristic of an audience member associated with a mobile phone located within a reference area associated with a reference location during a time interval, wherein the demographic information is based on a server:
receiving a message sent from the mobile phone associated with the audience member, wherein the message comprises a geographic location of the mobile phone and an identifier associated with the mobile phone, wherein the identifier is associated with the demographic information, and wherein the geographic location of the mobile phone is derived from a positioning system of the mobile phone;
and
determining that the geographic location of the mobile phone is within the reference area associated with the reference location by comparing the geographic location of the mobile phone to the reference area associated with the reference location, wherein the reference location is stored in a reference database;
accessing media identifying information associated with media content presented within the reference area during at least a portion of the time interval; and
associating the media identifying information with the demographic information responsive to determining that the media content was presented within the reference area during at least the portion of the time interval.
13. The non-transitory computer-readable storage medium of claim 12 , wherein the reference area is defined by a geographic boundary that encompasses the reference location, and wherein the reference area is shaped as at least one of: a circle or a polygon.
14. The non-transitory computer-readable storage medium of claim 12 , wherein the reference location is a gym.
15. The non-transitory computer-readable storage medium of claim 12 , wherein the reference location is a place of business.
16. The non-transitory computer-readable storage medium of claim 12 , wherein the reference area defines a media exposure environment associated with the reference location, and wherein the media identifying information is associated with media content presented at the media exposure environment while the mobile phone is within the reference area.
17. The non-transitory computer-readable storage medium of claim 12 , wherein the reference database further comprises an indication of a building type associated with the reference location, and wherein the set of operations further comprises determining the reference area based on the building type.
18. The non-transitory computer-readable storage medium of claim 12 , wherein the set of operations further comprises retrieving the media identifying information corresponding to media content accessed at the reference location while the mobile phone is within the reference area.
19. The non-transitory computer-readable storage medium of claim 12 , wherein the set of operations further comprises associating a timestamp with the media identifying information, wherein the timestamp indicates a time at which media content corresponding to the media identifying information is accessed at the reference location.
20. The non-transitory computer-readable storage medium of claim 12 , wherein the set of operations further comprises estimating a quantity of impressions of media content corresponding to the media identifying information based on the associating.
21. A method comprising:
accessing demographic information indicative of a characteristic of an audience member associated with a mobile phone located within a reference area associated with a reference location during a time interval, wherein the demographic information is based on a server:
receiving a message sent from the mobile phone associated with the audience member, wherein the message comprises a geographic location of the mobile phone and an identifier associated with the mobile phone, wherein the identifier is associated with the demographic information, and wherein the geographic location of the mobile phone is derived from a positioning system of the mobile phone;
and
determining that the geographic location of the mobile phone is within the reference area associated with the reference location by comparing the geographic location of the mobile phone to the reference area associated with the reference location, wherein the reference location is stored in a reference database;
accessing media identifying information associated with media content presented within the reference area during at least a portion of the time interval; and
associating the media identifying information with the demographic information responsive to determining that the media content was presented within the reference area during at least the portion of the time interval.
22. The method of claim 21 , wherein the positioning system of the mobile phone is a global positioning system.
23. The method of claim 21 , wherein the reference area is defined by a geographic boundary that encompasses the reference location, and wherein the reference area is shaped as at least one of: a circle or a polygon.
24. The method of claim 21 , wherein the reference location is a gym.
25. The method of claim 21 , wherein the reference location is a place of business.
26. The method of claim 21 , wherein the reference area defines a media exposure environment associated with the reference location, and wherein the media identifying information is associated with media content presented at the media exposure environment while the mobile phone is within the reference area.
27. The method of claim 21 , wherein the reference database further comprises an indication of a building type associated with the reference location, and further comprising determining the reference area based on the building type.
28. The method of claim 21 , further comprising retrieving the media identifying information corresponding to media content accessed at the reference location while the mobile phone is within the reference area.
29. The method of claim 21 , further comprising associating a timestamp with the media identifying information, wherein the timestamp indicates a time at which media content corresponding to the media identifying information is accessed at the reference location.
30. The method of claim 21 , further comprising estimating a quantity of impressions of media content corresponding to the media identifying information based on the associating.