Dynamic rewardable activity value determination and allocation
A Sender Controlled Media (SCM) platform user is presented incentives for performing rewardable platform activities that result in accruing points in a user-specific account from which points can be redeemed by transfer or cryptocurrency conversion to an external user-designated wallet. A reward received for each instance of a rewardable platform activity is determined based on a range of platform context including a target average points payout, an aggregated total points payout over a distribution period, and a type of rewardable platform activity.
1 . A method of incentivized rewardable platform activity tracking:
configuring a sender-controlled media (SCM) data structure with interactive displayable content associated with a sender-controlled media (SCM) platform;
providing the interactive displayable content to a user's phone to present the interactive displayable content in a user interface of a lockscreen of the user's phone;
receiving an indication of a user selection of a rewardable platform activity through the user interface of a rewardable platform activity incentive portion of the interactive displayable content;
executing a reward mechanism that monitors user actions within the SCM platform based on a set of requirements of the selected rewardable platform activity; and
when a reward point total for the selected rewardable platform activity is a variable amount, performing a reward total determining function that performs a probabilistic determination of a reward total for the selected rewardable platform activity based at least in part on reward point totals rewarded to users of the SCM platform during a reward distribution period of time;
wherein the probabilistic determination produces a reward total that is greater or equal to a variable minimum value not less than zero points so that over a plurality of executions of the probabilistic determination for other platform users, an average reward total over the course of the reward distribution period of time approaches a target average reward total.
2 . The method of claim 1 , wherein the selectable rewardable platform activity is selected from a list of rewardable activities consisting of a first call of the day activity, completing a survey activity, configuring a profile video activity, configuring a profile photograph activity, referring a friend to join the platform activity, signing up for an external wallet activity, granting permissions to receive promotional content, granting permissions to permit activity tracking, and watching sponsored content.
3 . The method of claim 1 , wherein the interactive displayable content comprises a link that activates a platform service that is consistent with a rewardable platform activity represented by the interactive displayable content.
4 . The method of claim 3 , wherein the platform service is a reward mechanism that facilitates a user performing the rewardable platform activity.
5 . The method of claim 4 , wherein the reward mechanism triggers a reward engine to calculate a reward points total.
6 . The method of claim 5 , wherein the reward engine performs the probabilistic determination when calculating the rewards points total.
7 . The method of claim 1 , wherein the probabilistic determination of reward total is based on a target U.S. dollars (USD) equivalent of aggregated reward total points rewarded to platform users since a start time of the distribution period.
8 . The method of claim 7 , wherein the distribution period includes a calendar day.
9 . The method of claim 8 , wherein a start time of the distribution period is based on Greenwich Mean Time (GMT).
10 . The method of claim 7 , wherein the target USD equivalent is based on an exchange rate between USD and a cryptocurrency on which the reward total is based.
11 . The method of claim 1 , wherein the determination of a reward points total for the user performing the selected rewardable platform activity is based on an estimate of a total number of platform users to activate the reward mechanism during the reward distribution period.
12 . The method of claim 1 , wherein the determination of a reward points total for the user having performed the selected rewardable platform activity is adapted for the user based on user-specific behaviors on the platform.
13 . The method of claim 12 , wherein user-specific behaviors that indicate that the user is a frequent user of the platform causes a weighting of higher value reward increments to be more likely to be calculated for rewarding the user.
14 . A system comprising:
an incentive configuration module of a call management platform executing on a processor producing a sender-controlled media (SCM) data structure of displayable content associated with a sender-controlled media (SCM) platform;
a reward mechanism module that, when executing on the processor, records and tracks user activity on the SCM platform for performing a rewardable platform activity;
a reward engine that performs a probabilistic determination of reward points associated with the rewardable platform activity based on at least a target average points reward value and the user activity;
a reward account manager that, when executing on the processor adjusts a user points account based on an indication of the probalistic determination of the reward points from the reward engine; and
a reward redemption system that, when executing on the processor, handles user requests for redemption by transferring points from a wallet of the user in which the reward manager adjusts user points into an external wallet designated by the user.
15 . The system of claim 14 , wherein the rewardable platform activity is selected from a list of rewardable activities consisting of a first call of the day activity, completing a survey activity, configuring a profile video activity, configuring a profile photograph activity, referring a friend to join the platform activity, signing up for an external wallet activity, granting permissions to receive promotional content, granting permissions to permit activity tracking, and watching sponsored content.
16 . The system of claim 14 , wherein the displayable content comprises a link that activates a platform service that is consistent with a rewardable platform activity represented by the displayable content.
17 . The method of claim 16 , wherein the platform service is an instance of the reward mechanism that is specific to the selected rewardable platform activity and that facilitates a user performing the rewardable platform activity.
18 . The method of claim 17 , wherein the reward mechanism triggers the reward engine to calculate the reward points total.
19 . The method of claim 18 , wherein the reward engine performs the probabilistic determination when calculating the rewards points total.
20 . The method of claim 14 , wherein the reward engine is adapted to determine a reward points total for the user having performed the selected rewardable platform activity based on user-specific behaviors on the platform.