Targeted marketing based on social media interaction
A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website. Edits, if applied to the selected digital media, are persisted in the data storage.
1. A system for targeted information dissemination based on network interaction, the system comprising:
at least one processor, the at least one processor in network communication with (i) a network service computing device associated with a network service, (ii) a monitoring device for monitoring the network service computing device for a posted digital media ranking, and (iii) a communications device for transmitting targeted information to a user; and
at least one storage storing instructions which, when executed by the at least one processor, cause the at least one processor to perform operations comprising:
requesting, using the monitoring device and via application programming interface (API) calls to the network service computing device, a digital media report of a plurality of digital media objects, wherein the digital media report includes one or more of a current ranking of a digital media object representing an item or a comment associated with the digital media object;
receiving, using the monitoring device, the digital media report from the network service;
analyzing, using the monitoring device, the digital media report to identify the comment associated with the digital media object;
retrieving, using the monitoring device, item data including a link associated with the item responsive to identifying the comment; and
transmitting, using the communications device and via the network service computing device, the item data including the link associated with the item to a computing device associated with the user to assist the user in obtaining the item.
2. The system of claim 1 , wherein the digital media object is associated with a publisher, and wherein the link is configured to direct the user to a page associated with the publisher and the item.
3. The system of claim 1 , wherein the current ranking is captured by the monitoring device.
4. The system of claim 1 , wherein the operations further comprise:
storing the digital media report in a data storage device for storage and processing.
5. The system of claim 1 , wherein the digital media report further includes related digital media data.
6. The system of claim 5 , wherein the related digital media data includes one or more unique identifiers.
7. The system of claim 6 , wherein the one or more unique identifiers include a common linking element configured to link the one or more unique identifiers to a plurality of other unique identifiers on the network service that are related to the one or more unique identifiers.
8. The system of claim 6 , wherein the one or more unique identifiers are configured to cause the network service computing device to generate a callback to the at least one processor when the digital media object and the one or more unique identifiers are posted on the network service.
9. A computer-implemented method for targeted information dissemination based on network interaction, the method implemented using at least one processor, the at least one processor in network communication with (i) a network service computing device associated with a network service, (ii) a monitoring device for monitoring the network service computing device for a posted digital media ranking, and (iii) a communications device for transmitting targeted information to a user, the method comprising:
requesting, using the monitoring device and via application programming interface (API) calls to the network service computing device, a digital media report of a plurality of digital media objects, wherein the digital media report includes one or more of a current ranking of a digital media object representing an item or a comment associated with the digital media object;
receiving, using the monitoring device, the digital media report from the network service;
analyzing, using the monitoring device, the digital media report to identify the comment associated with the digital media object;
retrieving, using the monitoring device, item data including a link associated with the item responsive to identifying the comment; and
transmitting, using the communications device and via the network service computing device, the item data including the link associated with the item to a computing device associated with the user to assist the user in obtaining the item.
10. The computer-implemented method of claim 9 , wherein the digital media object is associated with a publisher, and wherein the link is configured to direct the user to a page associated with the publisher and the item.
11. The computer-implemented method of claim 9 , wherein the current ranking is captured by the monitoring device.
12. The computer-implemented method of claim 9 , further comprising:
storing the digital media report in a data storage device for storage and processing.
13. The computer-implemented method of claim 9 , wherein the digital media report further includes related digital media data.
14. The computer-implemented method of claim 13 , wherein the related digital media data includes one or more unique identifiers.
15. The computer-implemented method of claim 14 , wherein the one or more unique identifiers include a common linking element configured to link the one or more unique identifiers to a plurality of other unique identifiers on the network service that are related to the one or more unique identifiers.
16. The computer-implemented method of claim 14 , wherein the one or more unique identifiers are configured to cause the network service computing device to generate a callback to the at least one processor when the digital media object and the one or more unique identifiers are posted on the network service.
17. A non-transitory computer-readable medium storing computer-executable instructions which, when executed by at least one processor, the at least one processor in network communication with (i) a network service computing device associated with a network service, (ii) a monitoring device for monitoring the network service computing device for a posted digital media ranking, and (iii) a communications device for transmitting targeted information to a user, cause the at least one processor to perform operations for targeted information dissemination based on network Interaction, the operations comprising:
requesting, using the monitoring device and via application programming interface (API) calls to the network service computing device, a digital media report of a plurality of digital media objects, wherein the digital media report includes one or more of a current ranking of a digital media object representing an item or a comment associated with the digital media object;
receiving, using the monitoring device, the digital media report from the network service;
analyzing, using the monitoring device, the digital media report to identify the comment associated with the digital media object;
retrieving, using the monitoring device, item data including a link associated with the item responsive to identifying the comment; and
transmitting, using the communications device and via the network service computing device, the item data including the link associated with the item to a computing device associated with the user to assist the user in obtaining the item.
18. The non-transitory computer-readable medium of claim 17 , wherein the digital media object is associated with a publisher, and wherein the link is configured to direct the user to a page associated with the publisher and the item.
19. The non-transitory computer-readable medium of claim 17 , wherein the current ranking is captured by the monitoring device.
20. The system of claim 1 , wherein analyzing, using the monitoring device, the digital media report to identify the comment associated with the digital media object includes analyzing, using the monitoring device, the digital media report to identify a keyword of the comment associated with the digital media object; and
wherein retrieving, using the monitoring device, the item data including the link associated with the item responsive to identifying the comment includes retrieving, using the monitoring device, the item data including the link associated with the item responsive to identifying the keyword of the comment.