Strawberry plant named ‘BG-12.3254’

This invention relates to a new and distinct variety of strawberry plant named ‘BG-12.3254’. This new strawberry plant named ‘BG-12.3254’ is primarily adapted to the growing conditions of the central coast of California, and is primarily characterized by its red to orange red fruit color, very large fruit size, and cordate fruit shape; fair to good sweetness, with seeds typically held even to below the surface; very high yield, with very early peak in late March; medium plant size, with medium density, and strong resistance to Fusarium wilt ; medium green foliage color, with slightly concave to flat foliage in cross section; and fruiting trusses typically held even to below the plant, with little to no anthocyanins and medium pubescence.