Mediahub for controlling and monitoring the distribution of targeted assets
The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.
1 . A media distribution platform for assets, comprising:
a front-end processor configured to:
receive a first asset delivery opportunity from a first content distributor;
receive a second asset delivery opportunity from a second content distributor;
receive campaign instructions for an asset campaign from an advertiser, wherein the campaign instructions comprise at least one distribution parameter; and
identify a plurality of selected subscribers based at least in part on the received campaign instructions; and
a distribution network configured to:
transmit respective first and second insertion orders to the first and second content distributors, wherein the first and second insertion orders identify an asset and distribution information based on the campaign instructions and on the identified plurality of selected subscribers;
monitor delivery results of the asset campaign with respect to the first and second content distributors;
generate reporting information based at least in part on the monitored delivery results; and
provide the reporting information to an interested party; and
a campaign optimization tools processor configured to analyze the campaign instructions and associated reporting information to formulate suggested campaign instructions.
2 . The media distribution platform for assets of claim 1 , wherein the first content distributor is a content provider and the second content distributor is a content distribution network.
3 . The media distribution platform for assets of claim 1 , wherein each of the first and second content distributors is a content distribution network.
4 . The media distribution platform for assets of claim 1 , wherein:
the first content distributor is a first programmer; and
the second content distributor is a second programmer.
5 . The media distribution platform for assets of claim 4 , wherein:
the first content distributor is a multichannel video programming distributor; and
the first programmer is a national cable network or a broadcaster.
6 . The media distribution platform for assets of claim 1 , wherein at least one of first and second asset delivery opportunities is an entire commercial advertisement spot.
7 . The media distribution platform for assets of claim 1 , wherein one of a first and second inventory allocation information comprises at least one of a duration of a respective one of first and second available asset delivery opportunities, a date and time during which the respective one of the first and second available asset delivery opportunities is scheduled, a requested price associated with the respective one of the first and second available asset delivery opportunities, and historical attribute information associated with programming content scheduled around the respective one of the first and second available asset delivery opportunities.
8 . The media distribution platform for assets of claim 1 , wherein:
at least one of the first and second asset delivery opportunities comprises a first program audience segment;
wherein each said first program audience segment comprises a portion of an audience in a network subdivision during a break in programming;
a different asset is configured to be delivered to a second program audience segment in the network subdivision during the same break in the programming; and
a determination to deliver the asset to the first program audience segment and not deliver the asset to the second program audience segment is made independent of a network topology.
9 . The media distribution platform for assets of claim 1 , wherein:
the media distribution platform provides, to at least one of said first and second content distributors, a target list of subscribers for delivery of the asset, where the target list of subscribers comprises a list of subscriber keys associated with selected subscribers, each of said subscriber keys comprising an anonymous identifier for use in said media distribution platform.
10 . The media distribution platform for assets of claim 1 , wherein:
the media distribution platform is further operable to select a plurality of device IDs;
each of the plurality of device IDs is associated with an electronic device associated with one of a plurality of subscriber keys received from the first content distributor;
each of said plurality of subscriber keys comprising an anonymous identifier for use in said media distribution platform; and
a campaign target list comprises the plurality of device IDs usable for addressing delivery of the asset to each respective electronic device.
11 . The media distribution platform for assets of claim 1 , wherein the media distribution platform is operable to identify recipients for the asset based on consumer information that comprises at least one of credit score, loyalty program membership, income, past purchase data, gender, occupation, social media activity, requests for information, and age.
12 . The media distribution platform for assets of claim 1 , wherein:
the media distribution platform is operable to receive reporting information from the first content distributor; and
said reporting information comprising at least one of affirmation that the asset was transmitted to at least one device associated with each selected subscriber of the plurality of selected subscribers, affirmation that the asset was played on said at least one device, and information indicating that each selected subscriber of the plurality of selected subscribers was actively engaged with said at least one device during playing of the asset.
13 . The media distribution platform for assets of claim 1 , further comprising:
a settlements processor configured to calculate an account balance based upon a received reporting information.
14 . The media distribution platform for assets of claim 1 , further comprising:
an audit processor configured to provide a third-party auditor access to auditing data associated with the media distribution platform, wherein said auditing data is anonymized to prevent unauthorized access to personally identifiable information.
15 . The media distribution platform for assets of claim 1 , further comprising:
a programmatic buying extension processor configured to analyze consumer information from a data management platform and reporting information to estimate influence information associated with a media asset.
16 . The media distribution platform for assets of claim 1 , further comprising:
a creative distribution processor configured to transmit the asset to the first content distributor.
17 . The media distribution platform for assets of claim 1 , wherein the interested party is the advertiser.