METHOD FOR IN-STREAM AGGREGATION OF ADVERTISEMENT INTERACTION DATA FOR A POPULATION OF USERS VIEWING ADVERTISEMENT CONTENT
One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.
1 . A method for characterizing user engagement with visual elements loaded with visual content and viewed on a population of mobile devices over a period of time, the method comprising, at a remote computer system remote from the population of mobile devices:
via a computer network, receiving a first ping from a visual element accessed by a mobile device in the population of mobile devices, the first ping containing:
a first time value; and
a first value representing a first amount of the visual element viewed at the mobile device at a first time corresponding to the first time value;
in response to the first value exceeding a threshold value, grouping the first ping with a first group of pings in a ping feed, containing pings received from the population of mobile devices, each ping in the first group of pings received from the visual element prior to the first ping; and
in response to the first value falling below the threshold value:
deriving an engagement metric based on the first group of pings, the engagement metric representing user interactions with visual content rendered within the visual element;
writing the engagement metric to a view session packet; and
inserting the view session packet into a browse session packet representing a browse session at the mobile device.