DETERMINATION AND PRESENTATION OF CUSTOMIZED NOTIFICATIONS

1 . One or more non-transitory computer-readable media comprising computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

determining a user fitness goal based at least in part on i) historical fitness data that was tracked by a fitness application during a plurality of periods that together correspond to a historical period, or ii) or a user input;

collecting current fitness data tracked by the fitness application during a current period;

determining a coaching notification based at least in part on the current fitness data and the user fitness goal, the coaching notification corresponding to progress toward achieving the user fitness goal prior to a conclusion of the current period; and

providing the coaching notification for presentation at a user device.

2 . The one or more non-transitory computer-readable media of claim 1 , wherein the user device is a wearable user device, and collecting the current fitness data comprises collecting the current fitness data when the wearable user device is in a worn state.

3 . The one or more non-transitory computer-readable media of claim 1 , wherein collecting the current fitness data comprises collecting, by a wearable user device, the current fitness data when the wearable user device is in a worn state, and wherein the user device is a different device than the wearable user device.

4 . The one or more non-transitory computer-readable media of claim 1 , wherein determining the coaching notification comprises determining, based at least in part on the current fitness data and the user fitness goal, whether a probability threshold has been met, the probability threshold representing a likelihood that the user fitness goal will be achieved prior to the conclusion of the current period.

5 . The one or more non-transitory computer-readable media of claim 4 , wherein providing the coaching notification for presentation at the user device comprises providing the coaching notification for presentation at the user device in accordance with a determination that the probability threshold has not been met.

6 . The one or more non-transitory computer-readable media of claim 4 , wherein determining whether the probability threshold has been met is performed at a first time, and wherein the computer-executable instructions further cause the one or more processors to perform operations comprising:

accessing additional fitness data tracked by the fitness application during an additional period;

determining, at a second later time, whether the probability threshold has been met at the second later time;

in accordance with a determination that the probability threshold has not been met at the second later time, determining a different coaching notification based at least in part on the additional fitness data; and

providing the different coaching notification for presentation at the user device.

7 . The one or more non-transitory computer-readable media of claim 1 , wherein determining the user fitness goal based at least in part on a comparison of the historical fitness data to the current fitness data.

8 . The one or more non-transitory computer-readable media of claim 1 , wherein the user fitness goal is a first type of a plurality of user fitness goals comprising a stand goal, a caloric burn goal, and a move goal.

9 . The one or more non-transitory computer-readable media of claim 8 , wherein the computer-executable instructions further cause the one or more processors to perform operations comprising:

determining a second user fitness goal based at least in part on the historical fitness data, wherein the second user fitness goal is a second type of the plurality of user fitness goals; and

wherein determining the coaching notification is further based at least in part on the second user fitness goal.

10 . The one or more non-transitory computer-readable media of claim 1 , wherein the coaching notification comprises a suggested action for achieving the user fitness goal or an affirmation corresponding to the user fitness goal.

11 . A computer-implemented method, comprising:

determining a user fitness goal based at least in part on i) historical fitness data that was tracked by a fitness application during a plurality of periods that together correspond to a historical period, or ii) a user input;

collecting current fitness data tracked by the fitness application during a current period;

determining a coaching notification based at least in part on the current fitness data and the user fitness goal, the coaching notification corresponding to progress toward achieving the user fitness goal prior to a conclusion of the current period; and

providing the coaching notification for presentation at a user device.

12 . The computer-implemented method of claim 11 , wherein the user device is a wearable user device, and collecting the current fitness data comprises collecting the current fitness data when the wearable user device is in a worn state.

13 . The computer-implemented method of claim 11 , wherein collecting the current fitness data comprises collecting, by a wearable user device, the current fitness data when the wearable user device is in a worn state, and

wherein the user device is a different device than the wearable user device.

14 . The computer-implemented method of claim 11 , wherein the user fitness goal is a first type of a plurality of user fitness goals comprising a stand goal, a caloric burn goal, and a move goal.

15 . The computer-implemented method of claim 14 , further comprising:

determining a second user fitness goal based at least in part on the historical fitness data, wherein the second user fitness goal is a second type of the plurality of user fitness goals; and

wherein determining the coaching notification is further based at least in part on the second user fitness goal.

16 . A user device, comprising:

a memory comprising computer-executable instructions; and

a processor communicatively coupled with the memory and configured to execute the computer-executable instructions to at least:

determine a user fitness goal based at least in part on i) historical fitness data that was tracked by a fitness application during a plurality of periods that together correspond to a historical period, or ii) a user input;

collect current fitness data based on activities tracked by the fitness application during a current period;

determine a coaching notification based at least in part on the current fitness data and the user fitness goal, the coaching notification corresponding to progress toward achieving the user fitness goal prior to a conclusion of the current period; and

provide the coaching notification for presentation at the user device.

17 . The user device of claim 16 , wherein the user device is a wearable user device, and collecting the current fitness data comprises collecting the current fitness data when the wearable user device is in a worn state.

18 . The user device of claim 16 , wherein collecting the current fitness data comprises collecting, by a wearable user device, the current fitness data when the wearable user device is in a worn state, and

wherein the user device is a different device than the wearable user device.

19 . The user device of claim 16 , wherein the user fitness goal is a first type of a plurality of user fitness goals comprising a stand goal, a caloric burn goal, and a move goal.

20 . The user device of claim 19 , wherein the processor is configured to execute additional computer-executable instructions to:

determine a second user fitness goal based at least in part on the historical fitness data, wherein the second user fitness goal is a second type of the plurality of user fitness goals; and

wherein determining the coaching notification is further based at least in part on the second user fitness goal.