AUDIENCE MATCHING AND PRE-VERIFICATION
A method may include obtaining a target audience for an advertising campaign. The target audience may include one or more audience identifiers. The method may also include storing the one or more audience identifiers in a privacy protection environment. The method may further include matching the one or more audience identifiers to an identity graph associated with a targetable universe of consumers to obtain at least one advertising target. The method may also include directing at least one advertisement of the advertising campaign to be provided to the at least one advertising target. The method may further include obtaining impression results associated with the advertising campaign relative to the at least one advertising target.
1 . A method comprising:
obtaining a target audience for an advertising campaign, the target audience comprising one or more audience identifiers;
storing the one or more audience identifiers in a privacy protection environment;
matching the one or more audience identifiers to an identity graph associated with a targetable universe of consumers to obtain at least one advertising target;
directing at least one advertisement of the advertising campaign to be provided to the at least one advertising target; and
obtaining impression results associated with the advertising campaign relative to the at least one advertising target.
2 . The method of claim 1 , further comprising generating a scorecard based on the impression results and the target audience.
3 . The method of claim 1 , wherein the target audience is obtained from an advertising entity and corresponds to an audience the advertising entity is targeting.
4 . The method of claim 1 , wherein the target audience comprises one or more target characteristics corresponding to an advertising campaign of an advertising entity.
5 . The method of claim 1 , wherein the one or more audience identifiers include one or more privacy sensitive characteristics that are used to identify individual targets in the target audience.
6 . The method of claim 1 , wherein the privacy protection environment is a cleanroom.
7 . The method of claim 6 , wherein the cleanroom comprises an approval from a data accessor and an approval from a data provider, and the cleanroom is monitored by a data platform.
8 . The method of claim 6 , wherein the cleanroom is configured to output aggregated data.
9 . The method of claim 1 , wherein the privacy protection environment comprises a contractual agreement between a data accessor, a data provider, and a data platform.
10 . The method of claim 9 , wherein the data platform comprises multi-layer redundancies to reduce a likelihood of leakage of the one or more audience identifiers.
11 . The method of claim 1 , wherein the identity graph comprises one or more characteristics individually associated with consumers in the targetable universe of consumers and a corresponding consumer identifier.
12 . The method of claim 1 , wherein a match between the one or more audience identifiers and the identity graph comprises identifying a number of matching characteristics to satisfy a threshold number of matched characteristics.
13 . A system comprising:
a privacy protection environment; and
a data platform, operable to:
obtain a target audience for an advertising campaign, the target audience comprising one or more audience identifiers;
store the one or more audience identifiers in the privacy protection environment;
match the one or more audience identifiers to an identity graph associated with a targetable universe of consumers to obtain at least one advertising target;
direct at least one advertisement of the advertising campaign to be provided to the at least one advertising target; and
obtain impression results associated with the advertising campaign relative to the at least one advertising target.
14 . The system of claim 13 , wherein the data platform is further operable to generate a scorecard based on the impression results and the target audience.
15 . The system of claim 13 , wherein the target audience:
is obtained from an advertising entity;
corresponds to an audience the advertising entity is targeting; and
comprises one or more target characteristics corresponding to an advertising campaign of an advertising entity.
16 . The system of claim 13 , wherein the one or more audience identifiers include one or more privacy sensitive characteristics that are used to identify individual targets in the target audience.
17 . The system of claim 13 , wherein the privacy protection environment is a cleanroom.
18 . The system of claim 17 , wherein the cleanroom comprises an approval from a data accessor and an approval from a data provider, the cleanroom is monitored by a data platform, and the cleanroom is configured to output aggregated data.
19 . The system of claim 13 , wherein the identity graph comprises one or more characteristics individually associated with consumers in the targetable universe of consumers and a corresponding consumer identifier.
20 . The system of claim 13 , wherein a match between the one or more audience identifiers and the identity graph comprises identifying a number of matching characteristics to satisfy a threshold number of matched characteristics.