ADVERTISING CANNIBALIZATION MANAGEMENT

1 . (canceled)

2 . A system, comprising:

a non-transitory memory; and

one or more hardware processors coupled with the non-transitory memory and configured to execute instructions from the non-transitory memory to cause the system to perform operations comprising:

monitoring, as part of an analysis service, one or more navigation metrics associated with navigating a website that includes multiple internal pages, wherein one or more of the internal pages include a plurality of interface elements associated with a plurality of navigation links;

determining, based on the monitoring, presentation values for at least a portion of the interface elements;

communicating the presentation values to a server implementing the website; and

causing a real time presentation of an interface element on a user interface of a client device based on the presentation values, the real time presentation bounding an amount of user navigation away from the website.

3 . The system of claim 2 , wherein the analysis service is performed by a payment provider.

4 . The system of claim 2 , wherein the website is a merchant website.

5 . The system of claim 2 , wherein the presentation values are associated with the amount of user navigation away from the website.

6 . The system of claim 2 , further comprising storing navigation data based on the monitoring.

7 . The system of claim 2 , wherein the one or more navigation metrics include historical data for a first period of time and current data for a second period of time, and determining presentation values further comprises:

determining, based on the historical data and the current data, a change amount for one or more parameters for a given interface element of the portion of interface elements.

8 . The system of claim 7 , wherein causing the real time presentation of the interface element further comprises:

selecting the interface element for presentation from the at least a portion of the interface elements based on the change amount and the presentation values.

9 . A method, comprising:

monitoring, as part of an analysis service, one or more navigation metrics associated with navigating a website that includes multiple internal pages including a plurality of interface elements;

determining, based on the monitoring, presentation values for at least a portion of the interface elements, the presentation values associated with an amount of user navigation away from the website;

communicating the presentation values to a server implementing the website; and

causing presentation of an interface element in real time on a user interface of a client device.

10 . The method of claim 9 , wherein the analysis service is performed by a payment provider.

11 . The method of claim 9 , wherein the website is a merchant website.

12 . The method of claim 9 , further comprising:

determining, based on the monitoring, a change amount for one or more parameters for a given interface element of the portion of the interface elements.

13 . The method of claim 12 , wherein determining the presentation values includes determining values to optimize advertisement revenue.

14 . The method of claim 12 , further comprising:

selecting the interface element for presentation from the at least a portion of the interface elements based on the change amount and the presentation values.

15 . The method of claim 9 , further comprising:

storing navigation data based on the monitoring.

16 . A non-transitory computer-readable medium having instructions stored thereon that are executed by a computer system to perform operations comprising:

monitoring, as part of an analysis service, one or more navigation metrics associated with navigating a website that includes multiple internal pages, wherein one or more of the internal pages include a plurality of interface elements associated with a plurality of navigation links;

monitoring link parameters for user selected links associated with at least a portion of the interface elements;

determining, based on the navigation metrics and the link parameters, presentation values for at least a portion of the interface elements;

communicating the presentation values to a server implementing the website; and

causing a real time presentation of an interface element on a user interface of a client device based on the presentation values, the real time presentation bounding an amount of user navigation away from the website.

17 . The non-transitory computer-readable medium of claim 16 , wherein the analysis service is performed by a payment provider.

18 . The non-transitory computer-readable medium of claim 16 , wherein the website is a merchant website.

19 . The non-transitory computer-readable medium of claim 16 , further comprising storing navigation data based on the monitoring of the navigation metrics and the link parameters.

20 . The non-transitory computer-readable medium of claim 16 , wherein the one or more navigation metrics include historical data for a first period of time and current data for a second period of time, and determining presentation values further comprises:

determining, based on the historical data and the current data, a change amount for one or more parameters for a given interface element of the portion of interface elements.

21 . The non-transitory computer-readable medium of claim 20 , wherein selecting the interface element for presentation is based at least in part on the change amount and at least one link parameter associated with the interface element.