System and Method for Segmenting Mobile Entities Based on Detected Mobile Events
The present disclosure provides novel techniques to segment mobile entities based signals from mobile devices associated with these mobile entities. In certain embodiments, a first set of mobile entities and a second set of mobile entities are determined based at least on first and second predefined constraints. A feature set related to a mobile segment is also identified, the feature set including a plurality of features. A plurality of feature gains corresponding, respectively, to the plurality of features are then determined, and a set of mobile entities are add to the mobile segment based at least one the plurality of feature gains, and for each particular feature of the plurality of features, frequency of events associated with each of the set of mobile entities and having the particular feature.
1 . A method for segmenting mobile entities, comprising:
at one or more computer systems coupled to a packet-based network and including or having access to electronic storage media storing therein events associated with mobile entities communicating with the packet-based network using signals, each of the events having one or more features;
determining a first set of mobile entities and a second set of mobile entities based at least on predefined constraints including first constraints and second constraints, each mobile entity in the first set of mobile entities satisfying the first constraints and the second constraints, each mobile entity in the second set of mobile entities satisfying the first constraints but not the second constraints, wherein the first constraints include a condition that, for each location of a set of predefined locations, a frequency of a mobile entity being detected at the each location is less than a preset maximum frequency, and wherein the second constraints include a condition that a frequency of a mobile entity having been detected at any of the set of predefined locations is greater than or equal to a preset overall frequency;
identifying a feature set related to a mobile segment, the feature set including a plurality of features;
determining a plurality of feature gains corresponding, respectively, to the plurality of features related to the mobile segment, wherein a respective feature gain corresponding to a respective feature is related to a respective first probability of finding the respective feature in any of a set of events associated with mobile entities in the first set of mobile entities and a second probability of finding the respective feature in any of a set of events associated with mobile entities in the second set of mobile entities; and
determining a set of mobile entities to add to the mobile segment based at least on the plurality of feature gains, and for each particular feature of the plurality of features, frequency of events associated with each of the set of mobile entities and having the particular feature.