METHODS FOR SERVING INTERACTIVE CONTENT TO A USER
One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.
1 . A computer readable medium with software recorded thereon for configuring a computing device with a screen to have a functionality comprising:
when a visual element embedded in an electronic document is located at an initial vertical position within the screen's viewing window, displaying a first image of a plurality of images via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position below the second vertical position, displaying the first image of the plurality of images via the visual element.
2 . The computer readable medium with software recorded thereon of claim 1 , wherein the first and second images to be displayed comprise separate image files.
3 . The computer readable medium with software recorded thereon of claim 1 , wherein the first and second images to be displayed comprise portions of a single image file.
4 . The computer readable medium with software recorded thereon of claim 1 , wherein a hardware/software combination operating the visual element is configured to receive data about the first and second scroll events.
5 . The computer readable medium with software recorded thereon of claim 1 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the one or more of the scroll events.
6 . The computer readable medium with software recorded thereon of claim 1 , wherein a hardware/software combination operating the visual element is configured to receive data about the vertical position of the visual element within the viewing window.
7 . The computer readable medium with software recorded thereon of claim 1 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the vertical position of the visual element within the viewing window.
8 . The computer readable medium with software recorded thereon of claim 1 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position below the second vertical position corresponds to the first set of one or more of the plurality of pixel rows.
9 . The computer readable medium with software recorded thereon of claim 8 , wherein:
a hardware/software combination operating the visual element is configured to receive datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element is configured to select which image to display based upon the datum or data concerning one or more pixel rows received.
10 . The computer readable medium with software recorded thereon of claim 1 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element is configured to select which image to display based upon a percentage of the height located within the viewing window.
11 . A method at a computing device with a screen comprising:
displaying a portion of an electronic document on a viewing window of the screen;
displaying a visual element embedded in the electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position below the second vertical position, displaying the first image of the plurality of images via the visual element.
12 . The method of claim 11 , wherein the first and second images displayed comprise separate image files.
13 . The method of claim 11 , wherein the first and second images displayed comprise portions of a single image file.
14 . The method of claim 11 , wherein a hardware/software combination operating the visual element receives data about the first and second scroll events.
15 . The method of claim 11 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the one or more of the scroll events.
16 . The method of claim 11 , wherein a hardware/software combination operating the visual element receives data about the vertical position of the visual element within the viewing window.
17 . The method of claim 11 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the vertical position of the visual element within the viewing window.
18 . The method claim 11 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position below the second vertical position corresponds to the first set of one or more of the plurality of pixel rows.
19 . The method of claim 18 , wherein:
a hardware/software combination operating the visual element receives datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element selects which image to display based upon the datum or data concerning one or more pixel rows received.
20 . The method of claim 11 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.
21 . A method of providing code to another party, the code for configuring a computing device with a screen to have a functionality comprising:
Displaying a visual element embedded in an electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second images of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position below the second vertical position, displaying the first image of the plurality of images via the visual element.
22 . The method of claim 21 , wherein the first and second images displayed comprise separate image files.
23 . The method of claim 21 , wherein the first and second images displayed comprise portions of a single image file.
24 . The method of claim 21 , wherein a hardware/software combination operating the visual element receives data about the first and second scroll events.
25 . The method of claim 21 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the one or more of the scroll events.
26 . The method of claim 21 , wherein a hardware/software combination operating the visual element receives data about the vertical position of the visual element within the viewing window.
27 . The method of claim 21 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the vertical position of the visual element within the viewing window.
28 . The method of claim 21 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position below the second vertical position corresponds to the first set of one or more of the plurality of pixel rows.
29 . The method of claim 28 , wherein:
a hardware/software combination operating the visual element receives datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element selects which image to display based upon the datum or data concerning one or more pixel rows received.
30 . The method of claim 21 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.
31 . A method for facilitating the display of images in the context of a web page or application program accessible via a computer network, the method comprising:
providing a plurality of images to be displayed via a visual element located within an electronic document visible on a computing device with a screen accessible through the computer network;
prior to providing the plurality of images, providing code for configuring the computing device with a screen to be capable of:
when the visual element is located at an initial vertical position within the viewing window, a first image of the plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element at a second vertical position above the initial vertical position within the viewing window, a second image of the plurality of images is displayed via the visual element; and
upon a second scroll event that locates the visual element at a vertical position below the second vertical position within the viewing window, the first image of the plurality of images is displayed via the visual element.
32 . The method of claim 31 , wherein the first and second images to be displayed comprise separate image files.
33 . The method of claim 31 , wherein the first and second images to be displayed comprise portions of a single image file.
34 . The method of claim 31 , wherein a hardware/software combination operating the visual element is configured to receive data about the first and second scroll events.
35 . The method of claim 31 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the one or more of the scroll events.
36 . The method of claim 31 , wherein a hardware/software combination operating the visual element is configured to receive data about the vertical position of the visual element within the viewing window.
37 . The method of claim 31 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the vertical position of the visual element within the viewing window.
38 . The method of claim 31 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position below the second vertical position corresponds to the first set of one or more of the plurality of pixel rows.
39 . The method of claim 38 , wherein:
a hardware/software combination operating the visual element is configured to receive datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element is configured to select which image to display based upon the datum or data concerning one or more pixel rows received.
40 . The method of claim 31 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.
41 . A computer readable medium with software recorded thereon for configuring a computing device with a screen to have a functionality comprising:
when a visual element embedded in an electronic document is located at an initial vertical position within the screen's viewing window, displaying a first image of a plurality of images via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.
42 . The computer readable medium with software recorded thereon of claim 41 , wherein the first, second, and third images to be displayed comprise separate image files.
43 . The computer readable medium with software recorded thereon of claim 41 , wherein the first, second, and third images to be displayed comprise portions of a single image file.
44 . The computer readable medium with software recorded thereon of claim 41 , wherein a hardware/software combination operating the visual element is configured to receive data about the first and second scroll events.
45 . The computer readable medium with software recorded thereon of claim 41 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the one or more of the scroll events.
46 . The computer readable medium with software recorded thereon of claim 41 , wherein a hardware/software combination operating the visual element is configured to receive data about the vertical position of the visual element within the viewing window.
47 . The computer readable medium with software recorded thereon of claim 41 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the vertical position of the visual element within the viewing window.
48 . The computer readable medium with software recorded thereon of claim 41 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position above the second vertical position corresponds to a third set of one or more of the plurality of pixel rows.
49 . The computer readable medium with software recorded thereon of claim 48 , wherein:
a hardware/software combination operating the visual element is configured to receive datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element is configured to select which image to display based upon the datum or data concerning one or more pixel rows received.
50 . The computer readable medium with software recorded thereon of claim 41 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element is configured to select which image to display based upon a percentage of the height located within the viewing window.
51 . A method at a computing device with a screen comprising:
displaying a portion of an electronic document on a viewing window of the screen;
displaying a visual element embedded in the electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.
52 . The method of claim 51 , wherein the first, second, and third images displayed comprise separate image files.
53 . The method of claim 51 , wherein the first, second, and third images displayed comprise portions of a single image file.
54 . The method of claim 51 , wherein a hardware/software combination operating the visual element receives data about the first and second scroll events.
55 . The method of claim 51 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the one or more of the scroll events.
56 . The method of claim 51 , wherein a hardware/software combination operating the visual element receives data about the vertical position of the visual element within the viewing window.
57 . The method of claim 51 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the vertical position of the visual element within the viewing window.
58 . The method of claim 51 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position above the second vertical position corresponds to a third set of one or more of the plurality of pixel rows.
59 . The method of claim 58 , wherein:
a hardware/software combination operating the visual element receives datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element selects which image to display based upon the datum or data concerning one or more pixel rows received.
60 . The method of claim 51 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.
61 . A method of providing code to another party, the code for configuring a computing device with a screen to have a functionality comprising:
Displaying a visual element embedded in an electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second images of the plurality of images via the visual element; and
upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.
62 . The method of claim 61 , wherein the first, second, and third images displayed comprise separate image files.
63 . The method of claim 61 , wherein the first, second, and third images displayed comprise portions of a single image file.
64 . The method of claim 61 , wherein a hardware/software combination operating the visual element receives data about the first and second scroll events.
65 . The method of claim 61 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the one or more of the scroll events.
66 . The method of claim 61 , wherein a hardware/software combination operating the visual element receives data about the vertical position of the visual element within the viewing window.
67 . The method of claim 61 , wherein a hardware/software combination operating the visual element selects which image to display based upon data about the vertical position of the visual element within the viewing window.
68 . The method of claim 61 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position above the second vertical position corresponds to a third set of one or more of the plurality of pixel rows.
69 . The method of claim 68 , wherein:
a hardware/software combination operating the visual element receives datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element selects which image to display based upon the datum or data concerning one or more pixel rows received.
70 . The method of claim 61 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.
71 . A method for facilitating the display of images in the context of a web page or application program accessible via a computer network, the method comprising:
providing a plurality of images to be displayed via a visual element located within an electronic document visible on a computing device with a screen accessible through the computer network;
prior to providing the plurality of images, providing code for configuring the computing device with a screen to be capable of:
when the visual element is located at an initial vertical position within the viewing window, a first image of the plurality of images is displayed via the visual element;
upon a first scroll event that locates the visual element at a second vertical position above the initial vertical position within the viewing window, a second image of the plurality of images is displayed via the visual element; and
upon a second scroll event that locates the visual element at a vertical position above the second vertical position within the viewing window, a third image of the plurality of images is displayed via the visual element.
72 . The method of claim 71 , wherein the first, second, and third images to be displayed comprise separate image files.
73 . The method of claim 71 , wherein the first, second, and third images to be displayed comprise portions of a single image file.
74 . The method of claim 71 , wherein a hardware/software combination operating the visual element is configured to receive data about the first and second scroll events.
75 . The method of claim 71 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the one or more of the scroll events.
76 . The method of claim 71 , wherein a hardware/software combination operating the visual element is configured to receive data about the vertical position of the visual element within the viewing window.
77 . The method of claim 71 , wherein a hardware/software combination operating the visual element is configured to select which image to display based upon data about the vertical position of the visual element within the viewing window.
78 . The method of claim 71 , wherein:
the viewing window comprises a plurality of pixel rows;
the initial vertical position corresponds to a first set of one or more of the plurality of pixel rows;
the second vertical position corresponds to a second set of one or more of the plurality of pixel rows; and
the vertical position above the second vertical position corresponds to a third set of one or more of the plurality of pixel rows.
79 . The method of claim 78 , wherein:
a hardware/software combination operating the visual element is configured to receive datum or data concerning one or more pixel rows upon the first and second scroll events; and
the hardware/software combination operating the visual element is configured to select which image to display based upon the datum or data concerning one or more pixel rows received.
80 . The method of claim 71 , wherein:
the visual element is defined by a height; and
a hardware/software combination operating the visual element selects which image to display based upon a percentage of the height located within the viewing window.