Network for targeting individual operating a microcomputer regardless of his location
View Patent ↗A network adapted to target an individual operating a microcomputer that is linked to an Internet to offer this individual goods or services appropriate to his needs that are available at a place within reach of the individual's present location. The microcomputer is provided with a GPS receiver that indicates the present location of the individual, this location and the identity of the individual being transmitted from the microcomputer to a web site on the highway. At the web site, a computer associated with a data bank storing the profiles of a multitude of consumers is programmed to find out whether the identified individual is included in the data bank, and to determine from his profile whether there are available at a place reachable from his present location appropriate goods or services. If a match is found, an offer to supply such goods or services is conveyed from the web site to the microcomputer.
1. A programmed computer for communicating an offer of goods or services to an individual having a microcomputer wirelessly linked to the internet and provided with a GPS receiver, the computer programmed to:
receive over the internet, from the microcomputer, location information derived from the GPS receiver and information identifying the individual;
use the location information and the identifying information in the programmed computer in communication with a data bank of goods and services and a data bank of consumer profiles to determine an appropriate offer of goods or services for the individual; and
thereupon, under the control of the programmed computer and without specific request by the individual, send to the microcomputer over the internet using an identifier unique to the individual a message communicating the offer.
2. A programmed computer according to claim 1 , wherein the microcomputer is any portable computer that can be carried to a desired site and operated at that site.
3. A programmed computer according to claim 2 , wherein the microcomputer is a lap-top computer.
4. A programmed computer according to claim 1 , wherein the offer includes a discounted price.