Message delivery control based on destination point codes

1. A system comprising:

a message center operable to handle text/multimedia messages within a mobile network, the message center comprising:

a rules database operable to store rules defining how delivery of text/multimedia messages is limited to destination point codes when traffic congestion is identified for destinations in the mobile network; and

a delivery system operable to receive a traffic message from a switching center of the mobile network indicating traffic congestion for a destination, to process the traffic message to identify a destination point code for the destination, and to adjust delivery of the text/multimedia messages toward the destination point code based on the rules stored in the rules database by:

adjusting a first delivery attempt of a text/multimedia message toward the destination point code; and

adjusting one or more retry attempts of the text/multimedia message toward the destination point code.

2. The system of claim 1 wherein:

the delivery system is further operable to receive multiple traffic messages that include cause codes, to process the traffic messages to identify destination point codes for each traffic message, and to maintain a count of the number of cause codes received for each destination point code during a time period;

if the number of cause codes for a destination point code exceeds a threshold, then the delivery system is further operable to adjust delivery of the text/multimedia messages toward the destination point code based on the rules stored in the rules database.

3. The system of claim 2 wherein:

the delivery system is further operable to dynamically define the threshold based on time of day.

4. The system of claim 2 wherein:

the delivery system is further operable to dynamically define the threshold based on day of the week.

5. The system of claim 2 wherein:

the delivery system is further operable to queue first delivery attempts for the text/multimedia messages toward the destination point code for a time interval to delay the first delivery attempts.

6. The system of claim 2 wherein:

the delivery system is further operable to increase retry intervals for the text/multimedia messages toward the destination point code.

7. The system of claim 2 wherein:

the delivery system is further operable to selectively deliver a percentage of the text/multimedia messages toward the destination point code.

8. A method comprising:

storing rules defining how delivery of text/multimedia messages is limited to destination point codes when traffic congestion is identified for destinations in the mobile network;

receiving a traffic message indicating traffic congestion for a destination;

processing the traffic message to identify a destination point code for the destination; and

adjusting delivery of the text/multimedia messages toward the destination point code based on the stored rules by:

adjusting a first delivery attempt of a text/multimedia message toward the destination point code; and

adjusting one or more retry attempts of the text/multimedia message toward the destination point code.

9. The method of claim 8 further comprising:

receiving multiple traffic messages that include cause codes;

processing the traffic messages to identify destination point codes for each traffic message;

maintaining a count of the number of cause codes received for each destination point code during a time period; and

if the number of cause codes for a destination point code exceeds a threshold, then adjusting delivery of text/multimedia messages toward the destination point code based on the store rules.

10. The method of claim 9 further comprising:

dynamically defining the threshold based on time of day.

11. The method of claim 9 further comprising:

dynamically defining the threshold based on day of the week.

12. The method of claim 9 wherein adjusting delivery of text/multimedia messages toward the destination point code comprises:

queuing first delivery attempts for the text/multimedia messages toward the destination point code for a time interval to delay the first delivery attempts.

13. The method of claim 9 wherein adjusting delivery of text/multimedia messages toward the destination point code comprises:

increasing retry intervals for the text/multimedia messages toward the destination point code.

14. The method of claim 9 wherein adjusting delivery of text/multimedia messages toward the destination point code comprises:

selectively delivering a percentage of the text/multimedia messages toward the destination point code.

15. A mobile network comprising:

a switching center operable to monitor the amount of text/multimedia message traffic that is routed to destinations in the mobile network;

if the text/multimedia message traffic routed to a destination exceeds a first threshold, then the switching center is further operable to generate a traffic message indicating traffic congestion for the destination, and to transmit the traffic message to a message center; and

the message center operable to store rules defining how delivery of text/multimedia messages is limited to destination point codes when traffic congestion is identified for destinations in the mobile network;

the message center is further operable to receive the traffic message from the switching center, to process the traffic message to identify a destination point code for the destination, and to adjust delivery of the text/multimedia messages toward the destination point code based on the rules by:

adjusting a first delivery attempt of a text/multimedia message toward the destination point code; and

adjusting one or more retry attempts of the text/multimedia message toward the destination point code.

16. The mobile network of claim 15 wherein:

the switching center is further operable to identify a cause code responsive to identifying the text/multimedia message traffic to the destination exceeding the first threshold, and to insert the cause code in the traffic message.

17. The mobile network of claim 16 wherein:

the message center is further operable to receive the traffic message from the switching center and other traffic messages that include cause codes, to process the traffic messages to identify destination point codes for each traffic message, and to maintain a count of the number of cause codes received for each destination point code during a time period;

if the number of cause codes for a destination point code exceeds a second threshold, then the message center is further operable to adjust delivery of text/multimedia messages toward the destination point code.

18. The mobile network of claim 15 wherein:

the message center is further operable to queue first delivery attempts for the text/multimedia messages toward the destination point code for a time interval to delay the first delivery attempts.

19. The mobile network of claim 15 wherein:

the message center is further operable to increase retry intervals for the text/multimedia messages toward the destination point code.

20. The mobile network of claim 15 wherein:

the message center is further operable to selectively deliver a percentage of the text/multimedia messages toward the destination point code.