Presentation of benefits of insurance related products

1. A system for presenting benefits of an insurance related product, comprising:

one or more processors configured to:

obtain a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company;

receive a user selection of at least some nodes in the master hierarchical benefits tree;

determine a set of available nodes in a next hierarchical level based at least in part on the user selection; and

generate a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and

one or more memories coupled to the one or more processors, configured to provide the one or more processors with instructions;

wherein:

at least one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and

at least one of the benefit line items includes a metric used to compute a benefit associated with the benefit line item.

2. The system of claim 1 , wherein the customized hierarchical benefits tree comprises the user selection and benefit line items associated with at least some of the user selection.

3. The system of claim 1 , wherein the customized hierarchical benefits tree comprises the user selection.

4. The system of claim 1 , wherein the one or more processors are configured to repeat receiving a second user selection of at least some of the set of available nodes in the next hierarchical level, and determining a second set of available nodes in a subsequent next hierarchical level based at least in part on the second user selection.

5. The system of claim 1 , wherein the plurality of benefit line items are implemented by a plurality of product features of the insurance related product.

6. A system for presenting benefits of an insurance related product, comprising:

one or more processors configured to:

obtain a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company, at least one of the plurality of hierarchical levels comprising a plurality of benefit line items indicating specific benefits achieved by the insurance related product

receive a user selection of at least some nodes in the master hierarchical benefits tree;

determine a set of available nodes in a next hierarchical level based at least in part on the user selection;

generate a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree;

receive an expected performance level associated with a metric of one of the plurality of benefit line items; and

compare a measured performance level with the expected performance level; and

one or more memories coupled to the one or more processors, configured to provide the one or more processors with instructions.

7. A system for presenting benefits of an insurance related product, comprising:

one or more processors configured to:

obtain a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company;

receive a user selection of at least some nodes in the master hierarchical benefits tree;

determine a set of available nodes in a next hierarchical level based at least in part on the user selection; and

generate a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and

one or more memories coupled to the one or more processors, configured to provide the one or more processors with instructions;

wherein:

at least one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and

the plurality of benefit line items are implemented by a plurality of product features of the insurance related product, and

the processor is further configured to report the plurality of product features.

8. A system for presenting benefits of an insurance related product, comprising:

one or more processors configured to:

obtain a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company;

receive a user selection of at least some nodes in the master hierarchical benefits tree;

determine a set of available nodes in a next hierarchical level based at least in part on the user selection; and

generate a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and

one or more memories coupled to the one or more processors, configured to provide the one or more processors with instructions;

wherein:

at least one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and

the plurality of benefit line items are implemented by a plurality of product features of the insurance related product; and

the one or more processors are further configured to report number of times a product feature is referenced by the plurality of benefit line items.

9. A method of presenting benefits of an insurance related product, comprising:

obtaining, using one or more computer processors, a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company;

receiving a user selection of at least some nodes in the master hierarchical benefits tree;

determining a set of available nodes in a next hierarchical level based at least in part on the user selection; and

generating a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; wherein:

at least one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and

at least one of the benefit line items includes a metric used to compute benefit associated with the benefit line item.

10. The method of claim 9 , wherein the customized hierarchical benefits tree comprises the user selection and benefit line items associated with at least some of the user selection.

11. The method of claim 9 , wherein the customized hierarchical benefits tree comprises the user selection.

12. The method of claim 9 , further comprising repeating receiving a second user selection of at least some of the set of available nodes in the next hierarchical level, and determining a second set of available nodes in a subsequent next hierarchical level based at least in part on the second user selection.

13. The method of claim 9 , wherein the plurality of benefit line items are implemented by a plurality of product features of the insurance related product.

14. A method for presenting benefits of an insurance related product, comprising:

obtaining a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company, and at least one of the plurality of hierarchical levels comprising a plurality of benefit line items indicating specific benefits achieved by the insurance related product;

receiving a user selection of at least some nodes in the master hierarchical benefits tree;

determining a set of available nodes in a next hierarchical level based at least in part on the user selection;

generating a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree;

receiving an expected performance level associated with a metric of one of the plurality of benefit line items; and

comparing a measured performance level with the expected performance level.

15. A method for presenting benefits of an insurance related product, comprising:

obtaining a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company, at least one of the plurality of hierarchical levels comprising a plurality of benefit line items indicating specific benefits achieved by the insurance related product, and the plurality of benefit line items being implemented by a plurality of product features of the insurance related product;

receiving a user selection of at least some nodes in the master hierarchical benefits tree;

determining a set of available nodes in a next hierarchical level based at least in part on the user selection;

generating a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and

reporting the plurality of product features.

16. A method for presenting benefits of an insurance related product, comprising:

obtaining a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company, at least one of the plurality of hierarchical levels comprising a plurality of benefit line items indicating specific benefits achieved by the insurance related product, and the plurality of benefit line items being implemented by a plurality of product features of the insurance related product;

receiving a user selection of at least some nodes in the master hierarchical benefits tree;

determining a set of available nodes in a next hierarchical level based at least in part on the user selection;

generating a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and

reporting number of times a product feature is referenced by the plurality of benefit line items.

17. A computer program product for of presenting benefits of an insurance related product, the computer program product being embodied in a tangible non-transitory computer readable storage medium and comprising computer instructions for:

obtaining a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company;

receiving a user selection of at least some nodes in the master hierarchical benefits tree;

determining a set of available nodes in a next hierarchical level based at least in part on the user selection; and

generating a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; wherein:

one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and

at least one of the benefit line items includes a metric used to compute benefit associated with the benefit line item.