System and method for retrieving one of multiple media-components associated with a single broadcasting traffic log entry

1. A method for retrieving a video component (VC) in a television-broadcasting environment, the method comprising:

creating a record including an identifier, an evergreen reference that maps to an evergreen VC, and an active reference that maps to a time-sensitive VC associated with an expiration time;

determining whether the expiration time has lapsed;

responsive to determining that the expiration time has lapsed, overwriting the active reference with the evergreen reference;

selecting a log entry from a television-broadcasting traffic-log;

determining that the selected log entry includes the identifier that is included in the record;

responsive to determining that the selected log entry includes the identifier that is included in the record, retrieving from a data storage, the VC mapped to by the active reference included in the record; and

sending the retrieved VC to an air-chain station for television broadcast.

2. The method of claim 1 , further comprising:

receiving, from a user via user-interface, a selection of the evergreen VC;

receiving, from the user via a user-interface, a selection of the time-sensitive VC; and

receiving, from the user via user-interface, the expiration time associated with the time-sensitive VC.

3. The method of claim 1 , wherein the air-chain station comprises a transmitter, and wherein sending the retrieved VC to the air-chain station for television broadcast comprises sending the retrieved VC to a transmitter in the air-chain station for television broadcast.

4. The method of claim 1 , wherein the identifier is an identifier A, the selected log entry is a log entry A, and the log entry A further includes a start time A;

wherein the television-broadcast traffic-log further includes a log entry B, the log entry B includes an identifier B and a start time B, and the identifier B maps to a VC B; and

wherein the start time A precedes the start time B, the time-sensitive VC promotes the VC B, and the expiration time is approximately the start time B.

5. The method of claim 4 , wherein the VC B is a news program.

6. The method of claim 1 , wherein determining whether the expiration time has lapsed comprises determining whether the expiration time has lapsed based on a software interrupt event of the expiration time lapsing.

7. The method of claim 1 , wherein determining that the selected log entry includes the identifier that is included in the record comprises:

determining that the identifier has a predetermined prefix.

8. The method of claim 1 wherein the log entry consists of the identifier, a start time, a duration, and a title.

9. A non-transitory computer-readable medium containing instructions that, when executed by a processor, cause performance of a set of functions for retrieving a video component (VC) in a television-broadcasting environment, the set comprising:

associating an identifier with an evergreen VC, a time-sensitive VC, and an expiration time of the time-sensitive VC;

determining whether the expiration time has lapsed;

if it is determined that the expiration time has lapsed, determining that the identifier corresponds to the evergreen VC;

if it is determined that the expiration time has not lapsed, determining that the identifier corresponds to the time-sensitive VC;

selecting a log entry from a television-broadcast traffic-log;

determining that the selected log entry includes the identifier;

responsive to determining that the selected log entry includes the identifier, retrieving from a data storage, the one of the evergreen VC and the time-sensitive VC that the identifier corresponds to; and

sending the retrieved VC to an air-chain system for television broadcast.

10. The computer-readable medium of claim 9 , the set further comprising:

receiving, from a user via a user-interface, a selection of the evergreen VC;

receiving, from the user via a user-interface, a selection of the time-sensitive VC; and

receiving, from the user via a user-interface, the expiration time associated with the time-sensitive VC.

11. The computer-readable medium of claim 9 , wherein the air-chain station comprises a transmitter, and wherein sending the retrieved VC to an air-chain station for television broadcast comprises sending the retrieved VC to a transmitter in the air-chain station for television broadcast.

12. The computer-readable medium of claim 9 , wherein the identifier is an identifier A, the selected log entry is a log entry A, and the log entry A further includes a start time A;

wherein the television-broadcast traffic-log further includes a log entry B, the log entry B includes an identifier B and a start time B, and the identifier B maps to a VC B; and

wherein the start time A precedes the start time B, the time-sensitive VC promotes the VC B, and the expiration time is approximately the start time B.

13. The computer-readable medium of claim 12 , wherein VC B is a news program.

14. The computer-readable medium of claim 9 , wherein determining whether the expiration time has lapsed comprises determining whether the expiration time has lapsed based on a software interrupt event of the expiration time lapsing.

15. The computer-readable medium of claim 9 , wherein determining that the selected log entry includes the identifier comprises:

determining that the identifier has a predetermined prefix.

16. The method of claim 9 wherein the log entry consists of the identifier, a start time, a duration, and a title.

17. A non-transitory computer-readable medium containing instructions that, when executed by a processor, cause performance of a set of functions for retrieving a media component (MC) in a broadcasting environment, the set comprising:

associating an identifier with an evergreen MC, a time-sensitive MC, and an expiration time of the time-sensitive MC;

determining whether the expiration time has lapsed;

if it is determined that the expiration time has lapsed, determining that the identifier corresponds to the evergreen MC;

if it is determined that the expiration time has not lapsed, determining that the identifier corresponds to the time-sensitive MC;

selecting a log entry from a broadcast traffic-log;

determining that the selected log entry includes the identifier;

responsive to determining that the selected log entry includes the identifier, retrieving from a data storage, the one of the evergreen MC and the time-sensitive MC that the identifier corresponds to; and

sending the retrieved MC to an air-chain system for broadcast.

18. The computer-readable medium of claim 17 , wherein the MC is an audio-component (AC), the broadcasting environment is a radio-broadcasting environment, the evergreen MC is an evergreen AC, the time-sensitive MC is a time-sensitive AC, and sending the retrieved MC to an air-chain system for broadcast comprises sending the retrieved AC to an air-chain system for radio broadcast.

19. The computer-readable medium of claim 17 , wherein the identifier is included in a house-number field in the log entry.

20. The computer-readable medium of claim 17 , wherein the identifier is included in an auxiliary field in the log entry.

21. A non-transitory computer-readable medium containing instructions that, when executed by a processor, cause performance of a set of functions for retrieving a video component (MC) in a broadcasting environment, the set comprising:

associating an identifier with a first time-sensitive MC, a second time-sensitive MC, and an expiration time of the second time-sensitive MC;

determining whether the expiration time has lapsed;

if it is determined that the expiration time has lapsed, determining that the identifier corresponds to the first time-sensitive MC;

if it is determined that the expiration time has not lapsed, determining that the identifier corresponds to the second time-sensitive MC;

selecting a log entry from a television-broadcast traffic-log;

determining that the selected log entry includes the identifier;

responsive to determining that the selected log entry includes the identifier, retrieving from a data storage, the one of the first time-sensitive MC and the second time-sensitive MC that the identifier corresponds to; and

sending the retrieved MC to an air-chain system for broadcast.

22. The computer-readable medium of claim 21 , wherein the air-chain station comprises a transmitter, and wherein sending the retrieved MC to an air-chain station for broadcast comprises sending the retrieved MC to a transmitter in the air-chain station for television broadcast.

23. The computer-readable medium of claim 21 , wherein sending the retrieved MC to an air-chain system for broadcasting comprises sending the retrieved MC to an air-chain system for broadcast over Internet protocol.

24. The computer-readable medium of claim 21 , the set further comprising:

receiving, from a user via user-interface, a selection of the evergreen MC;

receiving, from the user via a user-interface, a selection of the time-sensitive MC; and

receiving, from the user via user-interface, the expiration time associated with the time-sensitive MC.