Steering wheel assembly

1. A set of interchangeable components for attachment to a steering wheel armature having a hub, a rim skeleton, and one or more armature spokes connecting the hub with the rim skeleton, the set comprising:

a first and a second rim interface component interchangeable with one another and alternatively attachable to the rim skeleton to cover a first circumferential arc of the rim skeleton; and

a first and a second insert component interchangeable with one another and alternatively attachable to the steering wheel armature to cover a second circumferential arc of the rim skeleton separate from the first circumferential arc, at least one of the first and second insert components comprising an extra spoke that, when the at least one insert component is attached to the steering wheel armature, is at a circumferential location separate from the one or more armature spokes.

2. The set according to claim 1 , wherein the first rim interface component comprises two members separated by at least one of the first and second insert component.

3. A set of interchangeable components for attachment to a steering wheel armature having a hub, a rim skeleton, and one or more armature spokes connecting the hub with the rim skeleton, the set comprising:

a first rim interface component attachable to the rim skeleton to cover a first circumferential arc thereof;

a second rim interface component having an appearance different from that of the first rim interface component and attachable to the rim skeleton alternatively to the first rim interface component to cover the first circumferential arc of the rim skeleton;

a first insert component attachable to the steering wheel armature to cover a second circumferential arc of the rim skeleton separate from the first circumferential arc; and

a second insert component having an appearance different from that of the first insert component and attachable to the steering wheel armature alternatively to the first insert component to cover the second circumferential arc of the rim skeleton;

wherein at least one of the first and the second insert component comprises an extra spoke that, when attached to the steering wheel armature, is located at a circumferential position separate from the one or more armature spokes, and wherein all possible combinations of the first or second rim interface component and the first or second insert component have geometrically complementary shapes.

4. The set according to claim 3 , wherein the rim interface component and the insert component essentially covers the rim skeleton from view when the steering wheel is being used.

5. The set according to claim 3 , wherein a selected one of the first or second rim interface component attached to the rim skeleton and a selected one of the first or second insert component attached to the steering wheel armature together form substantially 100% of a rim surface of the steering wheel that is viewable when the steering wheel is being used.

6. The set according to claim 5 , wherein the selected one of the first or second insert component forms between 2% and 10% of the rim surface of the steering wheel armature that is viewable when the steering wheel armature is being used.

7. The set according to claim 5 , wherein the selected on of the first or second rim interface component forms between 50% and 100% of the rim surface of the steering wheel armature that is viewable when the steering wheel is being used.

8. The set according to claim 3 , wherein at least one of the first and second interface components comprises two members separated by at least one of the first and second insert component.