Method and apparatus for vehicular communication

1. A vehicle comprising:

a controller configured to

establish an ad-hoc network connection according to a first standard and a personal area network (PAN) connection with a nomadic device according to a second standard different than the first standard; and

responsive to a topic of a broadcast received over the ad-hoc connection matching a profile defined according to internet browser history of the nomadic device, transfer the broadcast to the nomadic device via the PAN connection.

2. The vehicle of claim 1 , wherein the controller is further configured to:

establish a connection with a second nomadic device according to a third standard, different than the first and second standards; and

responsive to the matching, route the broadcast to the nomadic device and inhibit transfer of the broadcast to the second nomadic device.

3. The vehicle of claim 2 , wherein transferring the broadcast includes structuring content of the broadcast as a notification to be displayed on the nomadic device.

4. The vehicle of claim 1 , wherein the first standard is Dedicated Short Range Communication (DSRC).

5. The vehicle of claim 1 , wherein the nomadic device is a cellular phone, a tablet, a smart watch, or a wireless connected accessory.

6. The vehicle of claim 1 , wherein the profile is defined according to social media history of the nomadic device.

7. The vehicle of claim 1 , wherein the first standard is IEEE 802.11p.

8. The vehicle of claim 1 , wherein the PAN connection is Bluetooth®, Wi-Fi, WiMax™, near-field communication (NFC), inductive coupling, or universal serial bus (USB).

9. A computer-implemented method for a vehicle, comprising:

establishing a first connection in an ad hoc network according to a first standard and a second connection with a nomadic device in a local area network according to a second standard, different than the first; and

responsive to a match of a broadcast received over the first connection and a profile based on internet browser history of the nomadic device, routing the broadcast to the nomadic device.

10. The method of claim 9 further comprising:

establishing a connection with a second nomadic device according to a third standard, different than the first and second standard; and

responsive to the match, routing the broadcast to the nomadic device and inhibiting transfer of the broadcast to the second nomadic device.

11. The method of claim 10 , wherein routing the broadcast includes structuring content of the broadcast as a notification to be displayed on the nomadic device.

12. The method of claim 9 , wherein the first standard is Dedicated Short Range Communication (DSRC).

13. The method of claim 9 , wherein the nomadic device is a cellular phone, a tablet, a smart watch, or a wireless connected accessory.

14. The method of claim 9 , wherein the profile is further defined according to social media history of the nomadic device.

15. The method of claim 9 , wherein the second connection is Bluetooth®, Wi-Fi, WiMax™, near-field communication (NFC), inductive coupling, or universal serial bus (USB).

16. A vehicle comprising:

a controller configured to:

establish an ad-hoc network connection according to a first standard and a local area network (LAN) connection with a nomadic device according to a second standard, different than the first; and

responsive to a topic of a broadcast received over the ad-hoc connection matching a profile based on internet browser history of the nomadic device, display the broadcast in the vehicle and to the nomadic device via the LAN connection.

17. The vehicle of claim 16 , wherein the profile is adjusted according to an edge analytical model.

18. The vehicle of claim 17 , wherein the edge analytical model is based on data indicative of historical locations and preferences at a time of day and day of the week.

19. The vehicle of claim 16 , wherein the profile is further defined according to social media history of the nomadic device.