Methods and apparatus to measure exposure to broadcast signals having embedded data

1. An apparatus comprising:

a watermark decoder to:

decode a watermark from a media signal, the watermark including a station identifier; and

obtain a transmission frequency of a broadcast signal in response to a query that includes the station identifier;

a receiver to tune to the broadcast signal based on the transmission frequency;

a data decoder to decode data from the broadcast signal tuned by the receiver;

a communication interface to transmit the decoded data to at least one of a remote server or an external device; and

a location detector to determine a location of the apparatus, wherein the query is to include the station identifier and the location of the apparatus.

2. The apparatus of claim 1 , wherein the watermark decoder is to:

provide the transmission frequency to the receiver.

3. An apparatus comprising:

a watermark decoder to decode a watermark from a media signal;

a receiver to tune to a broadcast signal based on a station identifier obtained from the watermark;

a data decoder to decode data from the broadcast signal tuned by the receiver;

a communication interface to transmit the decoded data to at least one of a remote server or an external device; and

a user interface to accept a user input that is to indicate a user preference associated with the media signal, wherein the communication interface is to transmit the decoded data and the user preference to the at least one of the remote server or the external device.

4. The apparatus of claim 3 , further including a location detector to determine a location of the apparatus, wherein the communication interface is to transmit the decoded data, the user preference and the location of the apparatus to the at least one of the remote server or the external device.

5. The apparatus of claim 3 , wherein the media signal is an audio signal, the watermark is an audio watermark, the receiver includes a radio tuner, the broadcast signal is a radio frequency broadcast signal, the audio signal is to be transmitted by the radio frequency broadcast signal, the data is to be transmitted by a sub-carrier of the radio broadcast signal, the data is to include information that describes content of the audio signal, the communication interface includes a wireless transceiver, and further including a microphone to sense the audio signal.

6. A non-transitory computer-readable medium comprising computer-readable instructions that, when executed, cause a processor of a meter to at least:

decode a watermark from a media signal, the watermark including a station identifier;

obtain a transmission frequency of a broadcast signal in response to a query that includes the station identifier;

provide the transmission frequency to a receiver to cause the receiver to tune to the broadcast signal based on the transmission frequency;

decode data from the broadcast signal tuned by the receiver;

report the decoded data to at least one of a remote server or an external device; and

obtain a location of the meter, wherein the query is to include the station identifier and the location of the meter.

7. A non-transitory computer-readable medium comprising computer-readable instructions that, when executed, cause a processor of a meter to at least:

decode a watermark from a media signal;

cause a receiver to tune to a broadcast signal based on a station identifier obtained from the watermark;

decode data from the broadcast signal tuned by the receiver;

accept a user input that is to indicate a user preference associated with the media signal; and

report the user preference with the decoded data to at least one of a remote server or an external device.

8. The non-transitory computer-readable medium of claim 7 , wherein the instructions, when executed, cause the processor to:

obtain a location of the meter; and

report the location of the meter with the user preference and the decoded data to the at least one of the remote server or the external device.

9. A meter comprising:

means for decoding a watermark from a sensed media signal, the watermark including a station identifier;

means for tuning a receiver, the means for tuning to:

obtain a transmission frequency of a broadcast signal in response to a query that includes the station identifier;

tune the receiver to the broadcast signal using the transmission frequency;

means for decoding data from the broadcast signal tuned by the receiver;

means for transmitting the decoded data to at least one of a remote server or an external device; and

means for determining a location of the meter, wherein the query is to include the station identifier and the location of the meter.

10. A meter comprising:

means for decoding a watermark from a sensed media signal;

means for tuning a receiver to a broadcast signal based on a station identifier obtained from the watermark;

means for decoding data from the broadcast signal tuned by the receiver;

means for transmitting the decoded data to at least one of a remote server or an external device; and

means for accepting a user input, the user input to indicate a user preference associated with the media signal, wherein the means for transmitting is to transmit the decoded data and the user preference to the at least one of the remote server or the external device.

11. The meter of claim 10 , further including means for determining a location of the meter, wherein the means for transmitting is to transmit the decoded data, the user preference and the location of the meter to the at least one of the remote server or the external device.

12. The meter of claim 10 , where the media signal is an audio signal, the watermark is an audio watermark, the broadcast signal is a radio frequency broadcast signal, the audio signal is to be transmitted by the radio frequency broadcast signal, the data is to be transmitted by a sub-carrier of the radio broadcast signal, the data is to include information that describes content of the audio signal, and further including sensing means to sense the audio signal.

13. The apparatus of claim 1 , wherein the communication interface is to transmit the decoded data and the location of the apparatus to the at least one of the remote server or the external device.

14. The apparatus of claim 1 , wherein the media signal is an audio signal, the watermark is an audio watermark, the receiver includes a radio tuner, the broadcast signal is a radio frequency broadcast signal, the audio signal is to be transmitted by the radio frequency broadcast signal, the data is to be transmitted by a sub-carrier of the radio broadcast signal, the data is to include information that describes content of the audio signal, the communication interface includes a wireless transceiver, and further including a microphone to sense the audio signal.

15. The non-transitory computer-readable medium of claim 6 , wherein the instructions, when executed, cause the processor to report the location of the meter with the decoded data to the at least one of the remote server or the external device.

16. The meter of claim 9 , wherein the means for transmitting is to transmit the decoded data and the location of the meter to the at least one of the remote server or the external device.

17. The meter of claim 9 , where the media signal is an audio signal, the watermark is an audio watermark, the broadcast signal is a radio frequency broadcast signal, the audio signal is to be transmitted by the radio frequency broadcast signal, the data is to be transmitted by a sub-carrier of the radio broadcast signal, the data is to include information that describes content of the audio signal, and further including sensing means to sense the audio signal.