Retail merchandise tray

1. A retail merchandise tray assembly having a front, a rear, and opposed sides, the retail merchandise tray assembly comprising:

a pair of opposed load bearing members;

a front stop mounted to the pair of load bearing members, wherein the front stop is located at the front of the retail merchandise tray assembly;

a wire support structure mounted between the pair of load bearing members;

a pusher mounted to the wire support structure, the pusher movable along the wire support structure toward and away from the front stop along a first axis;

at least one divider assembly; a pair of spacers aligned along the first axis and interposed between the pair of load bearing members and situated below the wire support structure;

a baffle plate slidable relative to the pair of load bearing members and relative to the wire support structure along the first axis such that the retail merchandise tray assembly has a variable length measured along the first axis, wherein the baffle plate is below the wire support structure, wherein the baffle plate includes an upwardly extending inclined tab.

2. The retail merchandise tray assembly of claim 1 , wherein the pusher includes a locking arm, the locking arm operable to lock the pusher in a locked position, wherein in the locked position the pusher is prevented from moving toward the front stop along the first axis.

3. The retail merchandise tray assembly of claim 2 , wherein sliding the baffle plate along the first axis toward the front stop transitions the locking arm from the locked position to an unlocked position wherein the pusher is free to move toward the front stop along the first axis.

4. The retail merchandise tray assembly of claim 3 , wherein the at least one divider assembly includes a pair of divider assemblies movable about a second axis perpendicular to the first axis, wherein each divider assembly includes a divider wall and a pair of wire supports removably attached to the divider wall by a resilient connection.

5. The retail merchandise tray assembly of claim 4 , wherein each divider wall includes an upright portion having opposed sides and a flange protruding perpendicularly from the upright portion.

6. The retail merchandise tray assembly of claim 1 , wherein a tab plate extends between the pair of opposed load bearing members and includes a downwardly depending tab.

7. The retail merchandise tray assembly of claim 5 , wherein the baffle plate includes a slot, the downwardly depending tab extending through the slot, and wherein an abutted contact between the downwardly depending tab and an end of the slot prevents the baffle plate from sliding further relative to the pair of opposed load bearing members.

8. The retail merchandise tray assembly of claim 1 , wherein the baffle plate includes a pair of opposed sidewalls extending parallel to the pair of opposed load bearing members, wherein a cut out in the form of a downwardly opening hook is provided in each of the pair of opposed sidewalls, the cut outs are configured to receive the support surface, wherein the support surface is a retail merchandise support bar.

9. The retail merchandise tray assembly of claim 8 , wherein the pair of opposed sidewalls are in sliding contact with the pair of opposed load bearing members.

10. A retail merchandise tray assembly, comprising:

a pair of opposed load bearing members; a front stop mounted to the pair of bad bearing members;

a wire support structure supported at bast in part by the pair of bad bearing members;

a pusher mounted to the wire support structure, the pusher movable along the wire support structure toward and away from the front stop along a first axis;

at least one divider assembly; a pair of spacers aligned along the first axis and interposed between the pair of bad bearing members; and

a baffle plate slidably mounted between the pair of load bearing members, the baffle plate includes a pair of opposed sidewalls extending parallel to the pair of opposed load bearing members, the baffle plate slidable relative to the pair of load bearing members and the wire support structure along the first axis such that the pair of opposed sidewalls are in sliding contact with the pair of opposed load bearing members, wherein the baffle plate is below the wire support structure, wherein the baffle plate includes an upwardly extending inclined tab.

11. The retail merchandise tray assembly of claim 10 , wherein the pusher includes a locking arm for locking the pusher in a locked position.

12. The retail merchandise tray assembly of claim 11 , wherein in a first position of the baffle plate relative to the pair of load bearing members and the wire support structure the retail merchandise tray assembly has a first longitudinal length, and in a second position of the baffle plate relative to the pair of load bearing members and the wire support structure the retail merchandise tray assembly has a second longitudinal length greater than the first longitudinal length, wherein sliding the baffle plate along the first axis toward the front stop transitions the pusher from the locked position to an unlocked position.

13. The retail merchandise tray assembly of claim 10 , wherein the at least one divider assembly includes a pair of divider assemblies movable relative to one another and arranged such that the pair of load bearing members are interposed between the pair of divider assemblies.

14. The retail merchandise tray assembly of claim 10 , wherein the wire support structure has opposed first and second ends, the wire support structure removably attached at the first end to the front stop and removably attached at the second end to the pair of load bearing members.

15. The retail merchandise tray assembly of claim 10 , wherein a cut out in the form of a downwardly opening hook is provided in each of the pair of opposed sidewalls, the cut outs are configured to receive the support surface, wherein the support surface is a retail merchandise support bar.