Intelligent image recommendations
Techniques for obtaining images that are representative of items of inventory are described herein. A service provider may receive transaction data from a plurality of merchants and access visual representation data associated with items in the inventory of the plurality of merchants. The service provider may receive from a merchant an indication of intent to add an item of inventory. A data model is trained that uses the transaction data and the visual representation data. Merchant-facing and customer-facing visual representations for the item are obtained using the data model. An approval user interface is displayed for the merchant to approve use of the visual representations. Based on receiving approval, the merchant-facing image is presented via a merchant-facing user interface and the customer-facing image is presented via a customer-facing user interface.
1. A system comprising:
one or more processors; and
one or more computer-readable media storing instructions executable by the one or more processors, wherein the instructions program the one or more processors to:
receive, by one or more servers of a service provider and from point-of-sale (POS) devices of a plurality of merchants, transaction data associated with transactions of the plurality of merchants and associated with a plurality of items, wherein the transaction data includes, for an individual transaction of the transactions, an indication of a corresponding merchant, of the plurality of merchants, conducting the individual transaction and an indication of one or more items purchased in the individual transaction, wherein the indication of the one or more items includes corresponding descriptors and visual representations of the one or more items;
access, by the one or more servers, visual representation data associated with a plurality of visual representations corresponding to items, of the plurality of items, that are in inventories of the plurality of merchants;
receive, by the one or more servers and from a POS device, of the POS devices, of a merchant of the plurality of merchants, an indication of intent to add a new item to an inventory associated with the merchant, the indication including one or more descriptors of the new item;
train, by the one or more servers, a data model to output one or more visual representations of an item based on respective descriptors of the item and using at least the transaction data and image data associated with the plurality of items, wherein training data includes efficacy data of previous associations between individual visual representations and corresponding individual items of the plurality of items;
based at least in part on the indication of intent to add the new item, input, by the one or more servers, the one or more descriptors of the new item into the data model;
receive by the one or more servers and from the data model, a merchant-facing visual representation and a customer-facing visual representation for representing the new item, wherein the customer-facing visual representation is selected based on first efficacy data associated with the customer-facing visual representation being associated with a higher conversion rate than second efficacy data associated with the merchant-facing visual representation;
cause presentation, by the one or more servers and via a display of the at least one of the POS device or another merchant device, an approval user interface including a merchant-facing image based at least in part on the merchant-facing visual representation and a customer-facing image based at least in part on the customer-facing visual representation and a request for approval to use the merchant-facing image and the customer-facing image for representing the new item; and
based at least in part on receiving the approval to use the merchant-facing image and the customer-facing image, cause, by the one or more servers, the merchant-facing image to be presented via a merchant-facing user interface and the customer-facing image to be presented via a customer-facing user interface.
2. The system of claim 1 , wherein the indication of intent to add the new item to the inventory associated with the merchant comprises input by the merchant, via an inventory user interface, wherein the inventory user interface is associated with building a catalog of inventory, the input comprising at least one of:
a description of the new item;
an inventory code associated with the new item; or
a manufacturer associated with the new item.
3. The system of claim 1 , wherein at least one of:
the merchant-facing image is of a first quality and the customer-facing image is of a second quality, the second quality being greater than the first quality; or
the merchant-facing visual representation is of a third quality and the customer-facing visual representation is of a fourth quality, the fourth quality being greater than the third quality.
4. The system of claim 1 , wherein the instructions further program the one or more processors to:
analyze, by the one or more servers, one or more websites displaying visual representations; and
compare, by the one or more servers, the visual representations with a description associated with the new item, the description provided by the merchant in the indication of intent to add the new item,
wherein obtaining the merchant-facing visual representation and the customer-facing visual representation is further based at least in part on comparing visual representations images with the description.
5. The system of claim 1 , wherein the instructions further program the one or more processors to:
verify, by the one or more servers, that a first license associated with the merchant-facing visual representation and a second license associated with the customer-facing visual representation are appropriate for use by the merchant.
6. The system of claim 1 , wherein the instructions further program the one or more processors to:
identify, by the one or more servers, at least one of a first license associated with the merchant-facing visual representation or a second license associated with the customer-facing visual representation; and
determine, by the one or more servers, that the at least one of the first license or the second license is issued to a public domain,
wherein the request for approval is based at least in part on the at least one of the first license or the second license being issued to the public domain.
7. The system of claim 1 , wherein the plurality of merchants receives inventory services from the service provider.
8. The system of claim 1 , wherein the plurality of merchants can access the visual representation data via respective instances of a point-of-sale (POS) application executable by the POS devices, and wherein an instance of the POS application configures a device to process transactions via the service provider on behalf of the merchant.
9. The system of claim 1 , wherein the new item comprises a first item, wherein the merchant comprises a first merchant, and wherein the instructions further program the one or more processors to:
receive, by the one or more servers, from a second merchant of the plurality of merchants, a visual representation representative of a second item offered for sale by the second merchant;
associate, by the one or more servers, the visual representation representative of the second item with the second item; and
store, by the one or more servers, the visual representation representative of the second item the visual representation data based on an association with the second item.
10. The system of claim 1 , wherein efficacy data indicates an efficacy of associations between the plurality of visual representations and respective items of the plurality of items.
11. The system of claim 1 , wherein the instructions further program the one or more processors to:
based at least in part on the transaction data, process, by the one more servers, payments for the transactions on behalf of the plurality of merchants.
12. One or more non-transitory computer-readable media storing instructions executable by a one or more processors, wherein the instructions program the one or more processors to:
receive, by one or more servers of a service provider and from point-of-sale (POS) devices of a plurality of merchants, transaction data associated with transactions of the plurality of merchants and associated with a plurality of items, wherein the transaction data includes, for an individual transaction of the transactions, an indication of a corresponding merchant, of the plurality of merchants, conducting the individual transaction and an indication of one or more items purchased in the individual transaction, wherein the indication of the one or more items includes corresponding descriptors and visual representations of the one or more items;
access, by the one or more servers, visual representation data associated with a plurality of visual representations corresponding to items, of the plurality of items, that are in inventories of the plurality of merchants;
receive, by the one or more servers and from a POS device, of the POS devices, of a merchant of the plurality of merchants, an indication of intent to add a new item to an inventory associated with the merchant, the indication including one or more descriptors of the new item;
train, by the one or more servers, a data model to output one or more visual representations of an item based on respective descriptors of the item and using at least the transaction data and image data associated with the plurality of items, wherein training data includes efficacy data of previous associations between individual visual representations and corresponding individual items of the plurality of items;
based at least in part on the indication of intent to add the new item, input, by the one or more servers, the one or more descriptors of the new item into the data model;
receive by the one or more servers and from the data model, a merchant-facing visual representation and a customer-facing visual representation for representing the new item, wherein the customer-facing visual representation is selected based on first efficacy data associated with the customer-facing visual representation being associated with a higher conversion rate than second efficacy data associated with the merchant-facing visual representation;
cause presentation, by the one or more servers and via a display of the at least one of the POS device or another merchant device, an approval user interface including a merchant-facing image based at least in part on the merchant-facing visual representation and a customer-facing image based at least in part on the customer-facing visual representation and a request for approval to use the merchant-facing image and the customer-facing image for representing the new item; and
based at least in part on receiving the approval to use the merchant-facing image and the customer-facing image, cause, by the one or more servers, the merchant-facing image to be presented via a merchant-facing user interface and the customer-facing image to be presented via a customer-facing user interface.
13. The one or more non-transitory computer-readable media of claim 12 , wherein the indication of intent to add the new item to the inventory associated with the merchant comprises input by the merchant, via an inventory user interface, wherein the inventory user interface is associated with building a catalog of inventory, the input comprising at least one of:
a description of the new item;
an inventory code associated with the new item; or
a manufacturer associated with the new item.
14. The one or more non-transitory computer-readable media of claim 12 , wherein at least one of:
the merchant-facing image is of a first quality and the customer-facing image is of a second quality, the second quality being greater than the first quality; or
the merchant-facing visual representation is of a third quality and the customer-facing visual representation is of a fourth quality, the fourth quality being greater than the third quality.
15. The one or more non-transitory computer-readable media of claim 12 , wherein the instructions further program the one or more processors to:
analyze, by the one or more servers, one or more websites displaying visual representations; and
compare, by the one or more servers, the visual representations with a description associated with the new item, the description provided by the merchant in the indication of intent to add the new item,
wherein obtaining the merchant-facing visual representation and the customer-facing visual representation is further based at least in part on comparing visual representations images with the description.
16. The one or more non-transitory computer-readable media of claim 12 , wherein the instructions further program the one or more processors to:
verify, by the one or more servers, that a first license associated with the merchant-facing visual representation and a second license associated with the customer-facing visual representation are appropriate for use by the merchant.
17. The one or more non-transitory computer-readable media of claim 12 , wherein the instructions further program the one or more processors to:
identify, by the one or more servers, at least one of a first license associated with the merchant-facing visual representation or a second license associated with the customer-facing visual representation; and
determine, by the one or more servers, that the at least one of the first license or the second license is issued to a public domain,
wherein the request for approval is based at least in part on the at least one of the first license or the second license being issued to the public domain.
18. A computer-implemented method comprising:
receiving, by one or more servers of a service provider and from point-of-sale (POS) devices of a plurality of merchants, transaction data associated with transactions of the plurality of merchants and associated with a plurality of items, wherein the transaction data includes, for an individual transaction of the transactions, an indication of a corresponding merchant, of the plurality of merchants, conducting the individual transaction and an indication of one or more items purchased in the individual transaction, wherein the indication of the one or more items includes corresponding descriptors and visual representations of the one or more items;
accessing, by the one or more servers, visual representation data associated with a plurality of visual representations corresponding to items, of the plurality of items, that are in inventories of the plurality of merchants;
receiving, by the one or more servers and from a POS device, of the POS devices, of a merchant of the plurality of merchants, an indication of intent to add a new item to an inventory associated with the merchant, the indication including one or more descriptors of the new item;
training, by the one or more servers, a data model to output one or more visual representations of an item based on respective descriptors of the item and using at least the transaction data and image data associated with the plurality of items, wherein training data includes efficacy data of previous associations between individual visual representations and corresponding individual items of the plurality of items;
based at least in part on the indication of intent to add the new item, inputting, by the one or more servers, the one or more descriptors of the new item into the data model;
receiving by the one or more servers and from the data model, a merchant-facing visual representation and a customer-facing visual representation for representing the new item, wherein the customer-facing visual representation is selected based on first efficacy data associated with the customer-facing visual representation being associated with a higher conversion rate than second efficacy data associated with the merchant-facing visual representation;
causing presentation, by the one or more servers and via a display of the at least one of the POS device or another merchant device, an approval user interface including a merchant-facing image based at least in part on the merchant-facing visual representation and a customer-facing image based at least in part on the customer-facing visual representation and a request for approval to use the merchant-facing image and the customer-facing image for representing the new item; and
based at least in part on receiving the approval to use the merchant-facing image and the customer-facing image, causing, by the one or more servers, the merchant-facing image to be presented via a merchant-facing user interface and the customer-facing image to be presented via a customer-facing user interface.
19. The computer-implemented method of claim 18 , further comprising:
analyzing, by the one or more servers, one or more websites displaying visual representations; and
comparing, by the one or more servers, the visual representations with a description associated with the new item, the description provided by the merchant in the indication of intent to add the new item,
wherein obtaining the merchant-facing visual representation and the customer-facing visual representation is further based at least in part on comparing visual representations images with the description.
20. The computer-implemented method of claim 18 , wherein the plurality of merchants can access the visual representation data via respective instances of a point-of-sale (POS) application executable by the POS devices, and wherein an instance of the POS application configures a device to process transactions via the service provider on behalf of the merchant.