IP Library Granted Patent US 6,912,504
Granted Patent B1
US 6,912,504 · App. 09/560,458 · Granted Jun 28, 2005

Distributing television advertisements over the internet

Assignee: BlackArrow, Inc.
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Quick Facts
Patent No.
US 6,912,504
App. No.
09/560,458
Granted
Jun 28, 2005
Kind
B1
Abstract

A client processor-based system may receive software from a web site server as well as information about when commercial advertisements will be distributed over video distribution systems. This information may be used by the client processor-based system to automatically record commercial broadcast from a video distribution system. The recorded commercial broadcast may then be automatically replayed in the course of using content or services received in return for playing the commercial advertisement.

Claims (25)

1. A method comprising:

detecting an event;

in response to the detection of an event, automatically accessing an advertisement distributed over a first medium;

accessing content from a second medium;

displaying said advertisement in association with the content from said second medium; and

interrupting said content and displaying said advertisement.

2. The method of claim 1 wherein automatically accessing the advertisement includes accessing over the second medium, information about when the advertisement is to be distributed over the first medium.

3. The method of claim 2 wherein detecting the event includes comparing the current time with the time when the advertisement is to be distributed over the first medium.

4. The method of claim 1 wherein automatically accessing the advertisement includes automatically accessing the advertisement in response to an elapsed period of time.

5. The method of claim 1 wherein accessing said advertisement further includes automatically accessing the advertisement over a television distribution system.

6. The method of claim 1 wherein accessing content further includes accessing content over the Internet.

7. An article comprising a medium storing instructions that enable a processor-based system to:

detect an event;

access an advertisement distributed over a first medium in response to the event;

provide access to content from a second medium;

display the advertisement in association with the content from the second medium; and

interrupt the content and display the advertisement.

8. The article of claim 7 further storing instructions that enable a processor-based system to access information over a second medium about when the advertisement is to be distributed over the first medium.

9. The article of claim 7 further storing instructions that enable a processor-based system to access the content over the Internet.

10. A system comprising:

a first interface that automatically accesses an advertisement distributed over a first medium;

a second interface that accesses content over a second medium; and

a processor coupled to said interfaces to provide access to said content with said advertisement.

11. The system of claim 10 wherein the first interface includes an interface to a television distribution system.

12. The system of claim 11 wherein the second interface includes an interface to the Internet.

Assignments (7)
RELEASE OF SECURITY INTEREST Recorded Aug 8, 2023
From: ANTARES CAPITAL LP
To: CADENT TECH, INC. (F/K/A BLACKARROW, INC.)
Reel/Frame 064526/0290 →
SECURITY INTEREST Recorded Aug 8, 2023
From: CADENT TECH, INC.; 4INFO, INC.
To: ROYAL BANK OF CANADA, AS ADMINISTRATIVE AGENT
Reel/Frame 064527/0371 →
RELEASE OF SECURITY INTEREST Recorded Sep 12, 2018
From: ANTARES CAPITAL LP
To: BLACKARROW, INC.
Reel/Frame 046858/0325 →
SECURITY INTEREST Recorded Sep 12, 2018
From: CADENT TECH, INC. (F/K/A BLACKARROW, INC.)
To: ANTARES CAPITAL LP
Reel/Frame 046858/0478 →
SECURITY INTEREST Recorded Sep 11, 2015
From: BLACKARROW, INC.
To: ANTARES CAPITAL LP, AS ADMINISTRATIVE AGENT
Reel/Frame 036544/0014 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 26, 2005
From: INTEL CORPORATION
To: BLACKARROW, INC.
Reel/Frame 015949/0709 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 28, 2000
From: RASHKOVSKIY, OLEG B.
To: INTEL CORPORATION
Reel/Frame 010782/0971 →