IP Library Granted Patent US 7,523,167
Granted Patent B2
US 7,523,167 · App. 11/034,781 · Granted Apr 21, 2009

Systems and methods for optimizing dynamic mailings

Assignee: ZDirect, Inc.
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Quick Facts
Patent No.
US 7,523,167
App. No.
11/034,781
Granted
Apr 21, 2009
Kind
B2
Abstract

Methods and systems provide for creating and generating dynamic mailings which include providing for static and dynamic content to be included in a dynamically generated e-mail; establishing filters for determining dynamic content; establishing a generic e-mail including static and dynamic content; selecting dynamic content using the filters; generating a dynamic e-mail based upon the generic e-mail and the dynamic content selected; and transmitting the dynamically generated e-mail.

Claims (67)

1. A method for generating dynamic mailings including:

providing, in a storage device, a plurality of static content and a plurality of dynamic content to be included in a dynamically generated mailing;

presenting a plurality of questions to a user at a website, wherein an answer to a first question is used to identify and present subsequent questions;

receiving answers to the plurality of questions and storing the answers in a first user profile;

accessing the first user profile including answers to a plurality of questions and a second user profile including previously tracked user click-throughs, wherein the second user profile is obtained by a third party, and wherein the first user profile and the second user profile are associated with the user;

establishing filters for selecting at least one stored dynamic content;

establishing a generic mailing template including a layout placement of at least one static content and at least one dynamic content;

selecting dynamic content from the plurality of dynamic content using the filters and based on answers to the subsequent questions from the first user profile and the previously tracked user click-throughs from the second user profile to populate the generic mailing template;

generating a dynamic electronic mailing to the user by populating the generic mailing template with the at least one dynamic content selected; and

transmitting the dynamically generated electronic mailing.

2. The method of claim 1 , wherein selecting dynamic content based upon the filters further includes:

storing information associated with a prospective recipient; and

selecting the dynamic content based on the stored information.

3. The method of claim 2 , wherein the information associated with the prospective recipient is acquired using a plurality of process-based questions posed.

4. The method of claim 1 , further comprising:

processing the dynamically generated mailing to determine the likelihood of success of receipt of the mailing by an intended recipient prior to transmission.

5. The method of claim 1 , further comprising:

receiving at least one of static and dynamic content from a remote device.

6. The method of claim 1 , further comprising:

determining information associated with a prospective recipient by monitoring the prospective recipient's browsing history.

7. The method of claim 1 , further comprising:

accessing a third user profile, wherein dynamic content is selected based on at least two of the first, second and third user profiles.

8. An apparatus for generating dynamic mailings comprising:

memory storing instructions;

a processor for executing the instructions to perform a method including:

presenting a plurality of questions to a user at a website, wherein an answer to a first question is used to identify and present subsequent questions;

receiving answers to the plurality of questions and storing the answers in a first user profile;

accessing the first user profile including answers to a plurality of questions and a second user profile including previously tracked user click-throughs, wherein the second user profile is obtained by a third party, and wherein the first user profile and the second user profile are associated with the user;

establishing filters for selecting at least one of a plurality of stored dynamic content;

establishing a generic mailing template including a layout placement of at least one static and at least one dynamic content;

selecting dynamic content from the plurality of stored dynamic content using the filters and based on answers to the subsequent questions from the first user profile and the previously tracked user click-throughs from the second user profile to populate the generic mailing template;

generating a dynamic electronic mailing to the user by populating the generic mailing template with the dynamic content selected; and

transmitting the dynamically generated electronic mailing.

9. The apparatus of claim 8 , wherein selecting dynamic content based upon the filters further includes:

storing information associated with a prospective recipient; and

selecting the dynamic content based on the stored information.

10. The apparatus of claim 9 , wherein the information associated with the prospective recipient is acquired using a plurality of process-based questions posed.

11. The apparatus of claim 8 , further comprising:

processing the dynamically generated mailing to determine the likelihood of success of receipt of the mailing by an intended recipient prior to transmission.

12. The apparatus of claim 8 , further comprising:

receiving at least one of static and dynamic content from a remote device.

13. The apparatus of claim 8 , further comprising:

determining information associated with a prospective recipient by monitoring the prospective recipient's browsing history.

14. The apparatus of claim 8 , further comprising:

accessing a third user profile, wherein dynamic content is selected based on at least two of the first, second and third user profiles.

15. A computer-readable medium storing instructions, executed by a processor, for generating dynamic mailings including:

providing, in a storage device, a plurality of static content and a plurality of and dynamic content to be included in a dynamically generated mailing;

presenting a plurality of questions to a user at a website, wherein an answer to a first question is used to identify and present subsequent questions;

receiving answers to the plurality of questions and storing the answers in a first user profile;

accessing the first user profile including answers to a plurality of questions and a second user profile including previously tracked user click-throughs, wherein the second user profile is obtained by a third party, and wherein the first user profile and the second user profile are associated with the user;

establishing filters for selecting at least one stored dynamic content;

establishing a generic mailing template including a layout placement of at least one static content and at least one dynamic content;

selecting dynamic content from the plurality of dynamic content using the filters and based answers to the subsequent questions from the first user profile and the previously tracked user click-throughs from the second user profile to populate the generating mailing template;

generating a dynamic electronic mailing to the user by populating the generic mailing template with the at least one the dynamic content selected; and

transmitting the dynamically generated electronic mailing.

16. The computer-readable medium of claim 15 , wherein selecting dynamic content based upon the filters further includes:

storing information associated with a prospective recipient; and

selecting the dynamic content based on the stored information.

17. The computer-readable medium of claim 16 , wherein the information associated with the prospective recipient is acquired using a plurality of process-based questions posed.

18. The computer-readable medium of claim 15 , further comprising:

processing the dynamically generated mailing to determine the likelihood of success of receipt of the mailing by an intended recipient prior to transmission.

19. The computer-readable medium of claim 15 , further comprising:

receiving at least one of static and dynamic content from a remote device.

20. The computer-readable medium of claim 15 , further comprising:

determining information associated with a prospective recipient by monitoring the prospective recipient's browsing history.

21. The computer-readable medium of claim 15 , further comprising:

accessing a third user profile, wherein dynamic content is selected based on at least two of the first, second and third user profiles.

Assignments (4)
TERMINATION AND RELEASE OF SUPPLEMENTAL SECURITY INTEREST IN INTELLECTUAL PROPERTY Recorded Oct 4, 2018
From: CREDIT SUISSE AG, CAYMAN ISLANDS BRANCH, AS COLLATERAL AGENT
To: TRAVELCLICK, INC.
Reel/Frame 047195/0590 →
SECURITY INTEREST Recorded Apr 16, 2018
From: TRAVELCLICK, INC.
To: CREDIT SUISSE AG, CAYMAN ISLANDS BRANCH, AS COLLATERAL AGENT
Reel/Frame 045553/0150 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 8, 2017
From: ZDIRECT, INC.
To: TRAVELCLICK, INC.
Reel/Frame 041505/0524 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 19, 2005
From: THOMAS, ROWLAND HAYES; WIEDER, ISAAC; PADDOCK, SHAYNE
To: ZDIRECT, INC.
Reel/Frame 016473/0673 →
Continuity (2)
Provisional Application 6053671200 · Jan 16, 2004
Related Publication 20050198175A1 · Sep 8, 2005