IP Library Granted Patent US 7,720,964
Granted Patent B2
US 7,720,964 · App. 11/618,118 · Granted May 18, 2010

Content display monitor

Assignee: The Nielsen Company (US), LLC
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 7,720,964
App. No.
11/618,118
Granted
May 18, 2010
Kind
B2
Abstract

The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider's current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Online™) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet.

Claims (19)

1. A method of monitoring display of content on a computer comprising:

receiving a content file from a content provider site at a content display site, the content file having embedded therein at least one computer executable monitoring instruction;

accessing the content file at the content display site to cause display of the content and execution of the at least one embedded computer executable monitoring instruction to cause a change in a state of the computer;

monitoring a response of the computer to the change in state to produce monitoring information regarding display of the content on the computer;

evaluating the monitoring information to determine whether the content is displayed or at least partially hidden; and

transmitting the monitoring information to a remote site which did not transfer the content file from the content provider site to the content display site and which is different from the content provider site.

2. A method as defined in claim 1 , wherein evaluating the monitoring information to determine whether the content is displayed or at least partially hidden comprises evaluating the monitoring information to determine whether the content is displayed, fully hidden, or partially hidden.

3. A method as defined in claim 1 , wherein execution of the at least one embedded computer executable monitoring instruction to cause the change in a state of the computer comprises invalidating at least a portion of a monitored image by requesting redrawing of the at least a portion of the monitored image.

4. A method as defined in claim 3 , wherein invalidating at least the portion of the monitored image comprises invalidating the at least the portion of the monitored image on a section-by-section basis.

5. A method as defined in claim 4 , wherein each of the sections is a pixel.

6. A method as defined in claim 5 , wherein invalidating at least the portion of the monitored image comprises invalidating multiple portions of the monitored image.

7. A method as defined in claim 6 , wherein the multiple portions comprise the corners of the image.

8. A method as defined in claim 7 , wherein if none of the corners are redrawn, the image is identified as hidden.

9. A method as defined in claim 7 , wherein if none of the corners are redrawn, the image is identified as fully hidden.

10. A method as defined in claim 7 , wherein if all of the corners are redrawn, the image is identified as unobstructed.

11. A method as defined in claim 7 , wherein if at least one of the corners is redrawn, the image is identified as partially hidden.

12. A method as defined in claim 7 , wherein the multiple portions further comprise at least one of a center portion of the image or an edge portion of the image.

13. A method as defined in claim 1 , generating a timestamp if the content is at least partially hidden.

14. A method u defined in claim 1 , generating a timestamp if the content is not hidden.

Assignments (10)
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS Recorded Jan 12, 2018
From: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
To: COMSCORE, INC.
Reel/Frame 045055/0411 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNOR: THE NIELSEN COMPANY, AND REPLACE WITH THE CORRECT ASSIGNOR: THE NIELSEN COMPANY (US) LLC. PREVIOUSLY RECORDED ON REEL 027503 FRAME 0879. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNOR: THE NIELSEN COMPANY ASSIGNEE: COMSCORE, INC. 11950 DEMOCRACY DRIVE SUITE 600 RESTON, VIRGINIA 20190. Recorded Mar 11, 2014
From: THE NIELSEN COMPANY (US) LLC
To: COMSCORE, INC.
Reel/Frame 032425/0487 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Sep 30, 2013
From: COMSCORE, INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 031314/0199 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 9, 2012
From: THE NIELSEN COMPANY
To: COMSCORE, INC.
Reel/Frame 027503/0879 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 13, 2009
From: NETRATINGS, LLC (FORMERLY KNOWN AS NETRATINGS, INC.)
To: NIELSEN COMPANY (US), LLC, THE, A DELAWARE LIMITED LIABILITY COMPANY
Reel/Frame 023086/0001 →
MERGER Recorded Aug 13, 2009
From: NIELSEN MEDIA RESEARCH, LLC (FORMERLY KNOWN AS NIELSEN MEDIA RESEARCH, INC.) A DELAWARE LIMITED LIABILITY COMPANY
To: NIELSEN COMPANY (US), LLC, THE, A DELAWARE LIMITED LIABILITY COMPANY
Reel/Frame 023084/0561 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2007
From: PACIFIC WEB, INC.
To: NIELSEN MEDIA RESEARCH, INC., A DELAWARE CORPORATION; INTERNET PROFILES CORPORATION A CALIFORNIA CORPORATION
Reel/Frame 019637/0347 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2007
From: ENGAGE, INC.; INTERNET PROFILES CORPORATION
To: NIELSEN MEDIA RESEARCH, INC., A CORP. OF DE
Reel/Frame 019645/0842 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2007
From: NIELSEN MEDIA RESEARCH, INC.
To: NETRATINGS, INC., A DELAWARE CORPORATION
Reel/Frame 019645/0849 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 27, 2007
From: BLUMENAU, TREVOR
To: NUWEB (AKA PACIFIC WEB)
Reel/Frame 019646/0063 →
Continuity (3)
Continuation 0949049500 · Jan 25, 2000
Continuation 0870727900 · Sep 3, 1996
Related Publication 20070106788A1 · May 10, 2007