IP Library Granted Patent US 7,899,668
Granted Patent B2
US 7,899,668 · App. 11/986,016 · Granted Mar 1, 2011

Method and apparatus to prepare listener-interest-filtered works

Assignee: Enounce Incorporated
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Quick Facts
Patent No.
US 7,899,668
App. No.
11/986,016
Granted
Mar 1, 2011
Kind
B2
Abstract

An embodiment of the present invention is a method for testing an audience member's comprehension rate and presenting material in a media work at a rate determined from the comprehension rate, the method including: (a) determining a comprehension rate for materials to be presented in a media work; (b) storing information representing the comprehension rate; (c) determining a presentation rate for intervals of the media work utilizing the comprehension rate information to alter effort required for comprehension; and (d) presenting portions of the media work at the presentation rates determined.

Claims (18)

1. A method for testing an audience member's comprehension rate and presenting material in a media work at a rate determined from the comprehension rate, the method comprising:

determining a comprehension rate for materials to be presented in a media work;

storing information representing the comprehension rate;

determining a presentation rate for intervals of the media work utilizing the comprehension rate information to alter effort required for comprehension; and

presenting portions of the media work at the presentation rates determined.

2. The method of claim 1 wherein determining a presentation rate includes a presentation rate that increases the effort required.

3. The method of claim 1 wherein determining a presentation rate includes a presentation rate that decreases the effort required.

4. A method of reducing a cost of multimedia advertisement by reducing playback duration for selected audiences, the method comprising:

determining an estimate of aptitude of a target audience for information contained in a multimedia advertisement;

creating one or more speed contours for one or more of the target audiences; and

presenting the multimedia advertisement using the speed contour to direct presentation rates of portions of the multimedia advertisement.

5. A method for playing an audio or audio-visual work in conjunction with user input and a speed contour which includes an affinity information used to obtain a time-scale modification rate (TSM_rate_from_Speed_Contour) and an identifier information used to obtain an identifier of a portion of the audio or audio-visual work associated with TSM_rate_from_Speed_Contour, which method comprises:

receiving user input to determine an offset having a value between −1 and infinity;

responsive to the speed contour, obtaining an identifier of a portion and TSM_rate_from_Speed_Contour for the portion;

responsive to the identifier and the audio or audio-visual work, identifying the portion;

determining a new time-scale modification rate for the portion (TSM_rate_portion), wherein

TSM_rate_portion=TSM_rate_from_Speed_Contour*(1+offset); and

time-scale modifying and playing the portion using TSM_rate_portion.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 4, 2015
From: ENOUNCE, INCORPORATED
To: VIRENTEM VENTURES, LLC
Reel/Frame 035560/0043 →
Continuity (4)
Continuation 10935262 · Sep 7, 2004
Continuation 10082400 · Feb 25, 2002
Continuation 09169031 · Oct 9, 1998
Related Publication 20080140414A1 · Jun 12, 2008